Public Relations Social Media #NewhousePRSM Summer 2013 -
Individual Teaching Presentation (40%): Students
will design, implement, and present a
multi-media ‘deep dive’ presentation to teach the class on some
aspect of public relations social media related to thesis project, case study, industry related issue, or special topic. Teaching
presentations will be 20
minute multi-media presentations followed by 5 minute discussion using Google+ Hangout.
Examples of presentation subjects include but are not limited to: public relations
social media as it relates to a communication theory or a particular industry or public relations social media related to social media policy,
social media crisis management, social commerce, social
media ROI/Metrics, social media organizational models, social
crowdsourcing, case study of integrated digital &
social media best practice, an in-depth analysis of a particular
digital tool, social media platform, or application, or a look at a
new digital or social media innovation, etc. Examples: Augmented
Reality, geo-location, QR codes, NFC, etc.
* Instructor approval is reguired for topic *
Digital & Social Media Communication, Collaboration, Creation, Research, & Project Management
1. Topic Approval: Teaching & topic meeting with professor / discussion.
* Instructor approval is required. Due Sunday, June 23
After your topic is approved....
2. Teaching project documentation and project management
Google
Using Google Drive and Docs. Due Sunday., June 30
1. Google Drive and Docs. - Use Google Docs for communciation and collaboration with the instructor to collaborate, share documents, create the PowerPoint, and for Google+ Hangout discussions and presentations.
2. Google Plus - Connect with your professor on G+. You can also use the class LinkedIn or Facebook Groups or Twitter to discuss the project and share resources with the professor.
3. Create a Hashtag for your project to organize your online communication and sharing. Be strategic and make sure that the Hashtag is not already being used. Begin using your Hashtag across your integrated social channels to curate your content / research and to create a digital footprint
4. Google Alert
- Create Google Alerts - Set up Google Alerts to research and monitor
your topic,
industry, etc. Multiple alerts can be used.
5. Google Hangouts
- Schedule a time with the professor to discuss your project using
Google+ Hangouts. Connect with industry pros related to your final
project and have a video conference with the team so you can learn from
the best. Due by Sunday, July 14
Twitter
- Use your teaching project Hashtag to organize your online communication and sharing before, during and after your presentation.
- Create a Twitter list and add your industry sources so you can follow them easier on Twitter.
- Find & Follow - Use Advanced Twitter Search to find out what people are currently saying about your topic and find experts on the topic to follow. Here is an article on How to Use Twitter Search Effectively.
- Find and follow your topic, client, people who work with your client, the industry, competitors, customers, and fans.
LinkedIn
Facebook
- Use class private Facebook group to discuss the project and share resources with the professor.
Pearltrees
Create a Pearltree on Pearltrees using the teaching project hashtag to curate your research and presentation content due Sunday, July 14.
3. Twitter, Facebook, LinkedIn & Google+ Industry Interviews - Sunday, July 21 (Review & share findings with Professor)
Use Twitter, Facebook, LinkedIn & Google+ to set up 3 industry interviews
to learn more about the topic of your final presentation directly from
industry professionals.
4. July
22 – July 28: Individual Project Meetings with professor to review your final teaching presentation.
5. July
29 – August 4: Individual Project Meetings with professor to review your final teaching presentation.
August 5 – August 11 No class
Your final teaching presentation with changes from individual project review meeting is due.
6. August 12 – August 18:
Individual Teaching Presentations & Wrap Up
Schedule a Google+ Hangout with the instructor and invite the class.
Your final presentation with changes from review meeting is
due one week prior to your presentation to give time for instructor
feedback and revision).
Final Teaching presentations
Individual Teaching Presentations
1. Create an interactive, multi-media
final PowerPoint presentation and upload to Google Drive. Presentation format varies but should contain the following sections:
- Introduction
- Background / Literature Review
- Theory to be applied and research questions
- Key Findings from Industry Thought Leader Interviews
- Best Practices and/or Case Study
- What's Next?
- Conclusions & Questions
You will have 20 minutes to present with 5 minutes for Q&A.
Here are a few tips for your PowerPoint- 10 Tips For Preparing a Professional Presentation and a video about- What Not To Do.
2. Prior to your presentation, upload your final presentation to Slideshare
and then embed / upload your
presentation to your individual blog with a
few words about the process and tools you used to collaborate on
your final project and your experience in creating the final
presentation. What did you learn about digital and social media?
*** Note - Don't upload your presentation to SlideShare until it has been approved by instructor.
3. Present on Google+ Hangout
4. After your presentation, share your SlideShare on Twitter, Facebook, LinkedIn, G+ using your project Hashtag. Be sure to share the presentation with the industry thought leaders you interviewed and thank them again.
I look 4Ward to your feedback.
Keep Digging for Worms!
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for
providing useful content and consistently engaging with followers and
truly "getting it" when it comes to the best ways to use Twitter and
other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students
and pros to learn about all forms of communication and creativity. He
talks about, creates, and curates content on: Digital, Marketing,
Advertising, Public Relations, Social Media, Journalism, Higher Ed,
Innovation, Creativity, and Design. Curated global resources can be
found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle:Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU
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