Public Relations Social Media #NewhousePRSM Summer 2013 - What We Have Accomplished So Far!
PRL 600 M003 (72449)
We conduct an open and transparent course using the skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing communications profession. We also use these skills and tools to write, share, and present our information and ideas. We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today. You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhousePRSM.
Week 1 -
May 13 – May 19: Introduction to Social Media Strategy & Hootsuite Pro Social
Media
Dashboard
Syllabus - PRL 600 Public
Relations Social Media #NewhousePRSM Summer 2013
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., May. 19
(In-class work during week)
Week 2 - May 20 – May 26:
Social Listening
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., May. 26
Week 3 -
May 27 – June 2: Social Engagement
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., June 2
Week 4 – June 3 – June 9: Social Collaboration
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., June 10
Personal Branding,
Blogs & Social Media Dashboards
Week 5 -
June 10 – June 16: Social Analytics & Measurement
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., June 16
Week 6 – June 17
– June 23: Advanced Social Media Tactics
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., June 23
Project Status
Update
Week 7 – June
24 – June 30: Social Intergration
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun., June 30
Project Status
Update
Summer Break -
Mon. July 1: Sunday July 7
Week 8 – July 8
– July 14:
Public
Relations Social Media #NewhousePRSM
Summer 2013 "To Do" List - Due Sun., July 14
Week 9 – July
15 - July 21: Social Curation
Public Relations Social
Media #NewhousePRSM Summer 2013 "To Do" List - Due Sun. July 21
Week 10 – July
22 – July 28: Individual Project Meetings
Week 11 – July
29 – August 4: Individual Project Meetings
August 5 – August 11 No class
August 12 – August 18:
Individual/Team Teaching Presentations & Wrap Up
I look 4Ward to your feedback.
Keep Digging for Worms!
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for
providing useful content and consistently engaging with followers and
truly "getting it" when it comes to the best ways to use Twitter and
other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD
enjoys helping connect students and pros to learn about all forms of
communication and creativity. He talks about, creates, and curates
content on: Digital, Marketing, Advertising, Public Relations, Social
Media, Journalism, Higher Ed, Innovation, Creativity, and Design.
Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU
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