Fall 2011 / Spring 2012 Accomplishments for DR4WARD - S.I. Newhouse School of Public Communications Syracuse University

Fall 2011 / Spring 2012 Accomplishments for DR4WARD - S.I. Newhouse School of Public Communications Syracuse University

Ever wonder what a professor does when he/she is not in front of a class? Here's a few examples. 6a00e54fd9f0598833014e5fcb3ebc970c-320wi-1

Please note - This is a work in progress and will be continually updated as new items and information become available. Please feel free to let me know if there is anything you think should be included on this list. I appreciate your support and encouragement.

Public Speaking / Publications

  • 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 85 of the World's Most Innovative Marketing Practitioners, Authors, and Professors. 2012

  • What You Do Today With Social Media Matters Tomorrow - December 1, 2011 Montessori School of Syracuse

  • Branding Yourself + Creating a Digital Identity - Syracuse University Women in Communication - November 3, 2011 - Syracuse, NY

  • Engagement 2.0 - New Media Tools to Bridge The Science & Policy Divide: from Quandary to Innovation - Science, Policy & Communication workshop at Harvard Forest, Harvard University - November 1-2, 2011 Petersham, MA

Media Interviews / Quotes / Comments

  • The Challenges of Social Etiquette - CBC Radio Canada - February 6, 2012

Collaborations - Industry


Newhouse Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM

  • Oliver Starr, Chief Evangelist, PearlTrees - "The Power of Curation: How Digital and Social Engagement Helped Save the Wolves" - #NewhouseGLDSM - March 21, 2012
  • Doug Craig, SVP, Discovery Communications - "Digital and Social TV: The Power Of Real-Time Engagement - #NewhouseGLDSM - February 15, 2012

Class Guest Speakers / Class Conferences / Field Trips

  • BizzBuzz Social Media Conference - November 1, 2011 Syracuse, NY
  • The NFL: 1st And The Next 10 - What will it take to stay on top for another decade? - October 18, 2011
  •  Patrice Lamothe, PearlTrees CEO - The Future of Social Bookmarking - Content Management and Collaboration + Mind Mapping - October 10 & 11, 2011
  • Bill Halpin, Google Mobile - Mobile, Social & Search - October - October 3 & 4, 2011
  • Megan Gebhart, Michigan State University Marketing Alumni, creator 52 Cups of Coffee http://52cups.tumblr.com/ - How students can find and share their passion using digital and social tools to build connections with people and resources and create positive and sometimes unexpected results. - September 14, 2011

Collaborations -Academic

New Course Development

Research

Working with Research Assistant on creating a structured online and interactive database for sharing Curated Marketing, Digital, & Social Media Resources: Infographics, Slideshows, Flowcharts, Video, Studies, Etc.

Guest Lectures on Digital & Social Media With Other Classes

  • Television Radio & Film Program - TRF635 Industry Forces, TRF235 Principles & Practices, TRF594 TV Business (3 sections) Professor Barbara Jones - Newhouse School - November 16, 2011
  • Communicatons - COM 107 - (1 section) Professor David Rubin - Newhouse School - November 10, 2011
  • Communicatons - COM 107 - (1 section) Professor Courtney Barclay - Newhouse School - October 23, 2011
  • New Ph.D. & Media Studies students ProSeminar - (1 section) Professor Dennis Kinsey - Newhouse School October 21, 2011
  • Public Relations - PRL 615 - (1 section) Professor Guy Golan - Newhouse School - October 19, 2011
  • Emerging Media: Managing Change In A Multiplatform and Digital Landscape (1 section) Professor David Tochterman - Syracuse University LA Campus (Skype) - October 17, 2011
  • Mindlab - COM 600 - Emerging Media Incubator (1 section) Professor Frank Biocaa - Newhouse School - October 17, 2011
  • Magazine Program - Mag 408 Magazine Editing (2 sections) Professor James Shahin - Newhouse School - October 4 & 6, 2011
  • Public Relations - PRL497 Professor (1 section) - Shannon Bowen - September 29, 2011
  • Arts Journalism Program - AJP 606 Feature and Critical Writing (2 sections) Professor Rachel Somerstein - Newhouse School - September 21 & 22, 2011

Professional Development / Conferences

  • Bloomberg Empowered Entrepreneur Conference - Bloomberg Empowered Entrepreneur looks at the next generation of innovative businesses, how they are driving growth, and considering their exit options. The program will bring together innovative entrepreneurs, investment bankers, angel & venture capital investors for an afternoon of discussions about starting, financing and growing a business. - October 18, 2011 New York, NY
  • Newhouse Future Professoriate Program
  • Faculty Development Series

I look 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on October 28, 2011 at 12:24 PM | | Comments (0) | TrackBack (0)

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Are iPads A Better Value Than Textbooks? #highered #infographic

Are iPads A Better Value Than Textbooks? #highered #infographic

Ipads-vs-Textbooks

By OnlineTeachingDegree.com

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Posted on February 10, 2012 at 05:56 PM | | Comments (0) | TrackBack (0)

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What Are Social Media Job Titles And Salary Ranges? #infographic

What Are Social Media Job Titles And Salary Ranges? #infographic

2 Bonus Infographics:

What Are The Top 5 Social Media Job Titles, Roles And Average Salary Ranges? #study #infographic

How Do SEO Salaries Vary By The Top 20 U.S. Markets? #infographic

Also,

What Does The 2012 Community Manager Report Say? #infographic

Social-Media-Jobs-Salaries-Guide
Source: Onwardsearch

I look 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on February 10, 2012 at 07:42 AM | | Comments (0) | TrackBack (0)

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@DR4WARD Curated Global tweets for 2012-2-9 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Curated Global tweets for 2012-2-9 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

  • @stephrush if you give Hootsuite a whirl let me know what you think.
  • @aprilmayparker Thanks for your feedback. I would enjoy talking social media with you anytime.
  • @stephrush Thx for feedback. No more free accts available w/beta test. Hootsuite free & upgrading to pro not too costly. What do you use?
  • Looking 4Ward to #NewhouseSM6 to review past/next assign, what we've accomplished so far & team teaching presos http://dld.bz/aGBkU
  • @meghkeaney Thank you for the feedback. Glad to hear students are learning / doing good things!
  • Greetings World! Curated Global tweets 2012-2-8 Digital, Marketing, Advertising, PR, Social Media, Higher Ed http://dld.bz/aPmFr

I loook 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on February 10, 2012 at 07:07 AM | | Comments (0) | TrackBack (0)

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How Is Content Marketing Continuing To Be A Field Of Growing Success? #infographic

How Is Content Marketing Continuing To Be A Field Of Growing Success? #infographic

ContentMarketingExplosionFinal

By Blue Glass via Mashable

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Posted on February 09, 2012 at 11:13 AM | | Comments (0) | TrackBack (0)

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COM 600 - Social Media Theory & Practice #NewhouseSM6 Spring 2012 "To Do" List - Due Wed., Feb. 15

COM 600 - Social Media Theory & Practice #NewhouseSM6 Spring 2012 "To Do" List - Due Wed., Feb. 15

Note: Make sure you are following the correct class name - COM 600 and Hashtag - #NewhouseSM6.

You can also find the class schedule and progress here: COM 600 Social Media Theory and Practice #NewhouseSM6 Spring 2012 - What We've Accomplished So Far!

Readings / Assignments

Read & View   

  • How to write a good blog comment plus a few more tips listed here: a. Disagree Respectfully b. Extend the conversation c. Go Beyond "great post, I agree." d. Read other comments before posting. e. Stay on Topic. f. Link to your sources. g. Use your Twitter Userid to post comments if given the option.

GooglepluslogoMonitoring, Listening & Sharing

 1.  Set up a free Gmail Account / G+ Account and Complete your Profile

Free Gmail Account - Your free Gmail account supports many free, Internet Marketing digital tools that we will be learning in class, like Google Reader and Google Alerts. You can also set up your Gmail so you will receive it on your mobile phone.  Many of the smartphones now have Google Mobile Applications that you can download to make using Google on your phone even easier.

2.  Google Alert - Set up a Google Alert using search term(s) for your team teaching presentation.  Googlealertlogo

  • Type: Select Everything.
  • How Often: Select as-it-happens
  • Email length:  Select up to 20 Results
  • Delivery to: select your free Gmail address.

After you receive an email from Google Alert, go back and edit your Google Alert to Deliver to: your Google Reader.  Which method of deliver do you prefer?

05-02_google_alerts
Note: We will set up a Google Alert in class for "DR4WARD" so you should already be familiar with this tool, but here is a reminder.

Google Alert is a free, automatic monitoring or listening service to help you monitor the web for new content of your choice.

  •         Sign into your free Gmail account that you set up for class.
  •         Click on "More" in the upper left Tab Bar.
  •         In the drop down box click on "Even More" at the very bottom of the list.
  •         This will take you into "More Google Products." Alerts is the first tool on the top.  
  •         Click on Alerts and it will bring you to a screen that looks like the one above.

3. Google Reader. Go to DR4WARD.com Images and click on the RSS icon/button and subscribe to the blog feed using the Google Reader that we setup in class.   

RSS stands for Really Simple Syndication and allows you to easily subscribe to blogs, websites and news feeds. It is usually found as an orange button that looks like the icon seen next to this paragraph or the letters RSS. Sometimes you have to search to find the button on the website. However, you will often easily find it in on the right of the web address window on the toolbar of your browser. 

Google Reader is a free, web-based aggregator that allows you to keep up with your favorite websites in one place and is as easy as checking your email or Twitter.  Google Reader constantly checks your favorite news sites and blogs for new content so you don't have to. This is one way that busy marketing professionals manage information overload with the 'firehose' of information available on the web.

4.  Subscribe to 5 new blogs from the Top 50 Marketing Blogs of 2011 and What Blogs Should You be Reading And Who Should You Follow On Social Media list above that you find interesting. Using your RSS icon/button and add to your Google Reader.  Try to pick some from each category so you get a variety of great ideas, perspectives, and content.

5. Find & Follow - Find & Follow the Twitter userids and G+ profiles for the 5 new blogs (people / organizations) you are following.  These links / userids are often listed right on the blog or have the Twitter icon to click on.

6.  Add to your Twitter list and Create a G+ Circle - add the 5 new people that you are following to your "Social Media Pros" list you create.

7.  Tweet & G+ - Post a Tweet and on G+ to the class recommending they follow these 5 new people and explain why. Include the #NewhouseSM6 Hashtag in your Tweet and the individual Twitter usderids with the @symbol and +with name. (You cannot use the same 5 people as other students)

8. Tweet/Link - Post a Tweet and to G+ with a link to the homepage or a post from one of the 5 new blogs you are subscribing to. Include the #NewhouseSM6 Hashtag in your Tweet and G+ post.

9.  RT - Retweet to Twitter & G+ one of the posts from a different Marketing Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol and to give them credit. Include the #NewhouseSM6 Hashtag in your Tweet.

10. Reply - @reply on Twitter & G+ - to a different marketing pro that you follow and who follows you and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM6 Hashtag in your Tweet.

11. Post a Comment on a Blog - Post a comment on one of the most recent posts from one of the new blogs you are following that you find interesting.

You can post comments on any blog that has comments enabled. Some are posted immediately and some are reviewed before posting. The location of the comments is located just below the blog post and usually require you to sign in to prevent spamming and verify your identity. Use your Twitter UserId to sign in for the comments if given the option.

In your comment let them know you are studying Social Media Theory & Practice with @dr4ward at @NewhouseSU, that you subscribe to their blog, add the class Hashtag #NewhouseSM6, and follow these helpful tips for commenting. 

12.  Tweet the Comment & Post to G+ - After posting a comment you can Tweet and Post to G+ that you just shared a comment on a blog and add the link. Many blogs provide a "Tweet This!" button to help automate this but you may have to cut and past this. Add the class Hashtag #NewhouseSM6.

13.  Feed Follow the conversation / comments by subscribing to the comment feed for the post.  Scroll to the bottom of the post and click on the RSS comment feed for the post and add it to your Google Reader. You can follow the comments in Google Reader without having to go back to the blog to see what is being said.

14. DM - Direct Message on G+ Instructor Assistant +Lynessa Williams when you have completed this list.

Reminder - Hootsuite Pro and Use Hootsuite Pro to Post Your Weekly Tweets:  Over the course of this week (Thur., Feb. 9 through Wed., Feb. 15) send at least 20 class related tweets. Tweets not related to class do not count for the total. Use the class Hashtag #NewhouseSM6 for all class related Tweets.

Note: You cannot accrue the 20 tweets at one time, on one day. They must be spread out over 5-7 days with a maxium of 4 tweets per day counting towards your total. (Ex - 3 tweets per day x 7 = 21 or 4 tweets per day x 5 = 20)

Welcome to:

HootSuiteUlogo

Log Into Hootsuite Pro

 Click on Tools   Hootsuitetoolssymbol

Click on HootsuiteUniversity

 

1. From My Courses: HootSuiteCertificationCourseWare

  • View HOOT300 - Advance Tactics:  Introduction, Geo-targeted Keyword Search, Bulk Schedule, Contacts Page, Accessing Hootsuite's App Directory, Custom URL Parameters, Social Media Security

2. From My Courses: HootsuiteSocialMediaCourseWare

  • View Google+
  • Take Google+ Exam

3. From My Courses: HootSuiteLectureSeriesWebinars

  • RSS Strategies Within HootSuite

 

As always do not hesitate to contact me if you have any questions or need any help.

I look 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on February 09, 2012 at 08:19 AM | | Comments (0) | TrackBack (0)

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COM 600 - Social Media Theory & Practice #NewhouseSM6 Spring 2012 Team Teaching Presentation 1

COM 600 - Social Media Theory & Practice #NewhouseSM6 Spring 2012 Team Teaching Presentation 1

Team Teaching Presentation 1 (25%):  Students individuall or in small teams will design, implement, and present a multi-media ‘deep dive’ presentation to teach the class on some aspect of the social media theory and practice. Team teaching will be 30 minute multi-media presentations followed by 10 minute discussion. 

Examples of Presentation subjects include but are not limited to: social media theory as applied to students thesis project, dissertation, or research articles, social media policy, social commerce, social media ROI/Metrics, social media organizational models, social crowdsourcing, social startups, case study of integrated digital & social media best practice, an in-depth analysis of a particular digital tool, social media platform, or application, or a look at a new digital or social media innovation, etc. Examples: Augmented Reality, geo-location, QR codes, NFC, etc.

 * Instructor approval is reguires for topic *

Team Digital & Social Media Communication, Collaboration, Creation, Research, & Project Management

1. Teams: Due Thur., 9 (In-class)

Students will work individually or divide into teams of 2-3. Each individual or team will create a name for the team (be professional) and create a team member contact list and project document using Google Docs.

1.  Google Docs - Use Google Docs for team communciation to collaborate, share documents, create the PowerPoint, and for live group chatting.

Create a team list and add each team member as editor and add your professor as a viewer (dr4ward@gmail.com).

2. Google Plus - Connect with your teammates and professor and create a team circle.

3.  Create a team Twitter list and add your teammates so you can follow each other easier on a Twitter list.

4.  Create a Hashtag for your project or team to organize your online communication and sharing.

        5.  Connect with your teammates on LinkedIn.

6.  Create a group on LinkedIn - To discuss the project and share resources.

Invite the team members and your professor to join the group.

Topic Approval: Due Thur., Feb. 9 - Team teaching & topic meeting with professor / discussion. (In-class)

* Instructor approval is reguired. Each team will meet with the instructor in class to review topics / ideas for approval.

Topic: After your topic is approved...Due Feb. 16 - Project Management & group collaboration tools.

Google
  • Google Alert - Create Google Alerts - Set up Google Alerts to research and monitor your topic, industry, etc. Multiple alerts must be used.
  • Google Reader - (RSS) Find blogs on your client, industry, competitors, and customers / fans and subscribe using RSS feed and Google Reader.
  • Google Plus - Connet with your teammates and create a team circle.
  • Google Hangouts - Schedule a time with the professor to discuss the team project using Google Hangouts. Connect with industry pros related to your final project and have a video conference with the team so you can learn from the best. 
Twitter
  • Create a Hashtag for your team to organize your online communication and sharing.
  • Create a team Twitter list and add your teammates so you can follow each other easier on Twitter.
  • Find & Follow - Use Advanced Twitter Search to find out what people are currently saying about your topic and find experts on the topic to follow.  Here is an article on How to Use Twitter Search Effectively.
  • Find and follow your topic, client, people who work with your client, the industry, competitors, customers, and fans.
  • Use Twitter to set up 4 industry interviews to learn more about the topic of your final presentation directly from industry.
  • Create multiple lists - Add your client, people who work with your client, the industry, competitors, customers, and fans to create lists so that you can more easily monitor information and news
LinkedIn
  • Connect with your teammates on LinkedIn
  • Create a group on LinkedIn - To discuss the project and share resources.
  • Invite the team members and your professor to join the group.
  • Use Company & People Search on LinkedIn - To research and monitor your client, industry, and competitors. Share your research findings on LinkedIn and Twitter.

Twitter, LinkedIn & Google+ Industry Interviews -  Feb. 23 (Review & share findings)

Use Twitter, LinkedIn & Google+ to set up 3 industry interviews to learn more about the topic of your final presentation directly from industry.

Team Teaching Meetings - Review of Presentations - Feb. 26

Presentations - Thur., March 1

Using Google Docs the team will create an interactive, multi-media final PowerPoint presentation that contains the following sections:

  • Introduction
  • Background / Literature Review
  • Tour - "How To" / Theory to be applied and reserach questions
  • Best Practices - Case Study / Examples of Internet Marketing Intergration or Methodology
  • What's Next?
  • Conclusions & Questions

1. Share your final presentation on Slideshare and then embed / upload your presentation to your individual blog with a few words about the process and tools you used to collaborate on your final project and your experience in creating the final presentation.  What did you learn about digital and social media?

In-Class Presentation - (Your final presentation is due one week prior to your presentation to give time for instructor feedback and revision).

2. Share your presentation on Twitter and LinkedIn.

Your team will have 30 minutes to present with 10 minutes for Q&A. Each team member must present.

Here are a few tips for your PowerPoint- 10 Tips For Preparing a Professional Presentation and a video about- What Not To Do.

I look 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on February 09, 2012 at 08:17 AM | | Comments (0) | TrackBack (0)

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Why Is " #Infographic Thinking" The Future And Not A Fad? #digitaljournalism #video

Why Is " #Infographic Thinking" The Future And Not A Fad? #digitaljournalism #video

Francesco Franchi: On Visual Storytelling and New Languages in Journalism from Gestalten on Vimeo.

3998057674-77dfb4eb82-o

 

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Posted on February 08, 2012 at 11:18 PM | | Comments (0) | TrackBack (0)

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@DR4WARD Curated Global tweets for 2012-2-8 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Curated Global tweets for 2012-2-8 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

  • e-books & course Mgmt tools are 5 years too late. Real-time engagement & content curation already making them obsolete #HigherEd
  • What Are 10 Ways To Increase Sales In 2012? http://dld.bz/aPfn6 #infographic via @brianneBoysen
  • Did Both @Path and @Pinterest Do Something Unethical and Illegal? http://dld.bz/aPffW Which One Is Worse?
  • Greetings World! Curated Global tweets 2012-2-7 Digital, Marketing, Advertising, PR, Social Media, Higher Ed http://dld.bz/aPfdz

I loook 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on February 08, 2012 at 09:55 PM | | Comments (0) | TrackBack (0)

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@DR4WARD Curated Global tweets for 2012-2-7 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Curated Global tweets for 2012-2-7 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

  • What Is The Most Effective Content For Marketers? http://dld.bz/aPaZz #graph via @BrianneBoysen
  • How Did The Super Bowl and Rest Of The TV Shows Rate With Social Media Guide? http://dld.bz/aPaSD #infographic via @brianneboysen
  • Do they know how Internet, search & social work? Should Athletes Have Social Media Privacy? One Bill Says Yes http://dld.bz/aNWNp
  • more important to have a strong compass than a detailed street map since the map is probably outdated & wrong http://dld.bz/aNKJx
  • What Are Some Of The Biggest Issues With Online Privacy and How Can You Protect Yourself? http://dld.bz/aNKU4 #infographic
  • What Does Pew Study Mean For Facebook Power Users' Future? I share some possibilities with @technewsworld http://dld.bz/aNKVE
  • Greetings World! Curated Global tweets 2012-2-6 Digital, Marketing, Advertising, PR, Social Media, Higher Ed http://dld.bz/aNKuP

I loook 4Ward to your feedback.

Keep Digging for Worms!

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on February 08, 2012 at 06:40 AM | | Comments (0) | TrackBack (0)

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What Are The Best Advertising Campaigns Of All Time? #infographic

What Are The Best Advertising Campaigns Of All Time? #infographic

Best-campaigns-of-all-time

By CollegeOnline

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Photomariage Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Posted on February 07, 2012 at 11:14 PM | | Comments (0) | TrackBack (0)

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