I am looking forward to the Rochester Business Journal and Rochester American Marketing Association (RAMA) Marketer of the Year Awards 2008 luncheon on Wednesday, May 7 from Noon - 1 PM at the Rochester Riverside Convention Center for three (3) reasons:
1. Turnaround Man a.k.a. Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment Inc. will be giving the keynote address on “Marvel – Evolution of a Super Brand.”
I am a lifelong fan of the Marvel Universe of Super Hero characters and a marketing professor who admires how Marvel strategically uses Branded Entertainment to market their characters as celebrity brands. I look forward to hearing from Cuneo about the challenges and successes with the Marvel brand over the years.
Also, Iron Man is opening on May 2nd and The Incredible Hulk on June 13. These films are the first produced by Marvel Studios so there is a lot of upcoming news and excitement surrounding the brand.
2. As a Board Member of RAMA I am honored to be part of a professional organization that recognizes and supports excellence in marketing and salutes Rochester area marketing heroes. I am looking forward to networking with the areas best and brightest marketers at the event.
3. As a Marketing teacher, professional, and researcher I had the privilege to be a judge and review the excellent marketing from the Marketer of the Year Finalists and look forward to seeing which of the finalists will be the winner in the following categories:
- Turnaround/Start-up Marketer of the Year
- Non-profit Marketer of the Year
- Marketer of the Year
- Online Marketer of the Year
You can register for the Marketer of the Year event online. I look 4Ward to seeing you there!
Comments