Alfred University was the first college to take advantage of the student delegate package launched by the Cannes Lions International Advertising Festival in 2007.I will be taking a second group of Alfred University student delegates to Cannes Lions 2008 from June 14 - 21 to learn about the future of 360 Degree Branding, Integrated Marketing Communications and Social Media from the biggest brands.
To share our wonderful experience the students and I will be posting on Twitter throughout the day during the Festival and we will also be blogging daily at Dr4Ward.com. If you would like to follow us you can receive automatic blog updates by subscribing to receive email updates or RSS Feeds at Dr4Ward.com. You can also follow our Tweets throughout the day after signing up for a free account and joining Twitter. For those of you not familiar with Twitter, according to Wikipedia it is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service (SMS), instant messaging, or a third-party application such as Twitterrific or Facebook.
I will be taking Alfred University students Irving Escobar, Ashley Fantigrossi, Stephanie Hankins, Kayla Peterson and Scott Liao to the Cannes Lions 2008 55th International Advertising Festival as student delegates. The students majors include Art & Design, Marketing and the MBA Program and they receive course credits in their related disciplines for their participation in the International Marketing and Advertising Program that I developed. Scott Liao will be attending the prestigious Roger Hatchuel Lions Academy held during the Festival. Kayla Peterson and Scott Liao will also have their art and design work on display at the Festival in the Young Lions Zone .
I have been very impressed with Cannes Lions and the industry commitment to mentoring and training students and young professionals through the Young Lion Zone for Cannes Lions, Master Classes, Young Lions Competition, and the Roger Hatchuel Lions Academy. Young Lions and Students get a world-class experience during their week at the Festival and the fantastic line-up of speakers, seminars and workshops provide education and training for the global leaders of the future.
The Cannes Lions International Advertising Festival is the largest gathering of worldwide marketing, advertising, media and creative professionals, each year drawing more than 10,000 delegates from 80 plus countries. Students and professionals attend over 50 comprehensive seminars and 25 interactive hands-on workshops with the best marketing, advertising, and creative professionals from around the world. Daily film screenings, exhibitions, Content Showcases, and galas/award ceremonies, celebrate the best strategic and creative marketing from over 50 countries entered in a variety of competitive media categories. For a flavour of the Festival, view video and images from Cannes Lions 2007.
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