A Day of excitement! - Cannes Lions

The day began like no other. Breakfast, and then I ran to the festival- just to arrive early. As the doors open Dr.Ward ran towards them like fish to water.  Seeing how early we were, the group and myself decided to go update our twitter.

After all the updating, I attended the morning films for best use of music. There were a few that stood out to me like the coca-cola where a young man began singing in front of a store window camera. His "lola" song was instantly uploaded to the internet and communicated to the massed. As soon as the young man turned the corner- it was to his surpirse that his song and video that he thoght no body would see was posted on the side of a building in full screen format. I was eager to attend the morning master class so I left the screenings early. The first master class was hosted by the CMO of P&G Jim Stengel. He conducted a really informal decusision about who he was and what he stood for, then he open up the floor to q&a. He had a few questions for the audience and I answered a question correctly-so i recieved a free t-shirt. On the back of the shirt was a link to a web site :Thank ...for you help...It was a real highight of my day. Then I left to attend what was left of the Mircosoft Advertising  seminar. The dialoge that happen was amazing. I learned alot about the difference bewteen channel and contents infulnece on the media. Shortly after that was over I was able to grab a great set for the Tony Bennett speech. He is an amazing painter as well as business man. He really knows the music industry and what works and what doesn't. I admire him so very much. Then I steped out to have a quick lunch at a French MacDonalds. It was a very interestng experience.

Once back in the festival I attended R/GA and Nike :three ideas. At this speach Stephan Olander decussed three Nike campigns that have been very sucesssful: Nike ID, Ballers Network and the Human Race 10k. Each one of these campigns were very interesting because they truly gave pure benifits to the consumers eveyday problems. Nike has some very large ambitions- theit latest campaign is to get one million people to run on Aug 31, 2008 all at the same time. Wow. Well there were alot of exciting activities that I took part in today, but I must say that the awards that were recieved tonight were for some of the best work that I have seen all week.

Until next time Stephanie "nie" cannes lion 2008