A musical advertising experience! - Cannes Lions

Day 3 of the Cannes Lion Festival and another information overload! I went to a few seminars, workshops and commercial viewings but what stuck out today was a musical theme. I've been kind of all over with my blogs because I've been so excited about everything I've attended, but today I'm going to stick with some of the musical things I saw.

First...Music in Advertising. Personally, I think that adding music to advertising makes the ad. Everything becomes more powerful with music behind it. I'm noticing a growing trend in theatrical like singing in advertisements that comes off very comical. here are some good examples of things I saw today.

After watching these, and other musical advertisements I attended the Tony Bennett lecture. This was a conversation about building the brand of an artist and integrating advertising with music. Music is pretty important to advertising because it cuts across boundaries and unites people.

"If your blessed with a passion to sing and paint, you have the ability to communicate. Music gives you soul, it makes you a human being" -Tony Bennett

Tony and his son, Danny also brought another important point that I have been hearing A LOT through out this week. The consumers make you popular, make you successful, not your record company or advertising agency. You have to do things for you and your consumer. Its about universal themes…everyone wants to think that these songs, these advertisements are for them, make your audience connect.

When the market zigs, you should zag.

Finally, I will finish with a really great logo that I saw. This is a logo for the youth orchestra in Sydney, Australia. I just think that it was executed greatly! It got me really excited to design.

Download 100_0944.JPG">orchestra logo

heres the website that has a sample of the logo as well. sydney youth orchestra

here are my notes from the day...

Download music_in_advertising.doc

--Kayla