The following entry outlines my experiences at the Cannes Lions Festival to learn more about these seminars and some of my own opinions go to fancy-jane.blogspot.com
Petite Dejourner, emphasis on the petite. Breakfast with the young lions was nice and certainly petite. I had a nagging feeling that I was eating it wrong, but ignorance is bliss in that situation I suppose.
I browsed advertisements of all genres in the viewing halls. (Photos on Photobucket.com/fancyjane)
The “More Mobile Relations: More Champagne And Mobile Relations” was the first workshop I went to.
SUMMARY: More Mobile Relations invites delegates to a workshop about mobile marketing. Instead of endless presentations, they work hands-on to apply concrete mobile solutions to delegates’ challenges. They feed into the process experiences from best-in-class (i.e. Pepsi) cases and results from a fresh mobile marketing survey, showing how utility services are now paving the way for consumer acceptance towards mobile marketing.
The first speaker, Rick Boyko, was part of the Young Lions masters series. Rick is the Dean of VCU(brandcenter), he used to work for Ogilvy and is very insightful when it comes to the fusion between education and marketing. Rick shared with us a video on this very topic; illustrating the education system as being seemingly obsolete in a very viral way. Essentially Rick spoke about overcoming change and finding constructive and true talent.
Then a group of us went to the theatre to watch some medical and alcohol advertisements from all around the world, and in different countries.
After lunch and a little shopping, a group of us went to a gallery of socially active ads. The ads conveyed very strong messages, in a way that I believe only social advertisements can.
The next master’s class was presented by Nick Law, who, while noting the recent advancements of Apple and Nokia, explained the importance of word of mouth advertising and the danger in marketer’s reliance on entertainment. He also addressed some of the classic, yet contemporary, success stories of social marketing; such as the Dove Evolution video.
The workshop entitled, “MySpace: Tapping The Influencers: How Brands Can Leverage Social Networks To Create The Momentum Effect”, was effectively presented by Fox Interactive Media VP of Sales & Operations, EMEA, Jay Stevens.
SUMMARY: Social networks are rapidly shaping the entire online user experience. Far from being a fad, they are the driving for of web 2.0 – often superseding the established online portals in terms of delivering both an audience and a unique environment for marketing communications. Whilst the behavior and trends of social networks of social network users (Currently 534 million worldwide) are becoming better understood, the value of social networks to advertisers is largely not quantified. To address this, MySpace commissioned MySpace 08, the largest study into social networks outside the U.S. exclusively at Cannes Lions 2008.
To conclude the evening at the festival, students traveled over to the awards ceremony where we walked the red carpet and watched as sr. delegates distributed the lion awards.
Ciao,
Fancy-Jane a.k.a. Ashley Fantigrossi
Comments