Cannes Lions 55th Advertising Festival 5

Apple: Dialed Up Thinking

Trend 1: Technological Adoptions
There are over 300 million users of the Apple Brand.
As technology has advanced so has our technological acceptance.

Trend 2: Device Dependence
The consolidation of networks and services is the way of the present and future.

Trend 3: Media Consumption
Ex. Newspapers need to find a new delivery

Washington Post
http://washingtonpost.com
On Being

Trend 4: Generalization

                By 2010 only 1% of people will be a specialist

This philosophy is surrounded by the idea that having ultra well-rounded employees will lead to business success.

                UK Design Firm – RIPE specializes in generalization

Tools:

http://webkit.org
http://Frensic.org

Trend 5: Consumerization

                Through this agencies are widening standards of required media through.

It is obvious that consumers of today are becoming increasingly well versed in new technologies with greater acceptance. However the generation gap seems to be limiting to those born pre-1980; they are called Digital Immigrants. This is because they can keep up-to-date with new technology and even know how to use it, but there will still be a part of them that will never understand these technologies as do those born post-1980, or Digital Natives.

So, how do technological immigrants compensate for their inherited ignorance of technology?

They open their standards. This means more than just html and websites; opening standards is about infusing video, print, web, and mobile into every aspect of your advertising world. New agencies are being drawn to these young, diversified, and relevant because of their ability to deliver.

Links:

http://nikeplus.com
http://NikeFootball.com
http://NikeSoccer.com
http://JogaBonito.com

Go to http://Fancy-Jane.blogspot.com to see my blog directly.

-Ashley Fantigrossi