From flowers to storytelling - Cannes Lions

Friday June 20, 2008 the morning was wonderful. With a short tweet before heading to the festival I was excited to get the day started. I attended a morning workshop- designing from nature_ or something like that. In this workshop I was exposed to a new way of designing by using nature as a source of inspiration and influence. The duel partnership of the presenters complemented their ideals- a female biologist and a designer, these two discussed their design backgrounds and link it to what they are trying to do now. By using nature as our teacher they feel that designers can learn alot about creating that projects their work with the world not against it. They used many examples of how insects pollunating flowers is a very smart and strategic method. As designers in a world that loves to waste I found their solutions to design probelms very functional, effective and helpful to the current waste problem.

After I stepped out to grab a quick bite to eat I attended the Unicef seminar and it was the most inspiring info session I have been too this whole festival.  Joining up with droga 5 the Tap project is one for the books. If you dont know about this project then you need to find out, it is the simpliest way for anyone to make a bigg impact in another persons life. By donating a dollar 40 children in a thrid world country will be able to drink clean water for one more day. One billion people in the world do not have clean drinking water,  1 in 5 children do not have access to drinking water and 80% of children die because of water related dieases. Tap is saving lifes. I want and need to be apart of companies and organizations that believe in projects like this.

Stephanie Hankins