I have been told that I have the tenacity of a Bulldog. I have also been known to snore.
Now I am proud to say that I am officially a Bulldog. The Bulldog is the official mascot of Ferris State University where I will be teaching Marketing and Advertising in the College of Business as an Assistant Professor of Marketing.
One of the great things about Ferris is that unlike most universities, Ferris offers Marketing, Advertising, Public Relations, and Graphic Design in the College of Business, an innovative interdisciplinary approach supported by industry leaders.
Most universities have Archaic Academic Silos that house different majors in separate Academic divisions. For example - Advertising and Public Relations are in Schools of Communications, Graphic Design in the Art & Design Schools, and Marketing in the College of Business.
The original idea behind Academic Silos was an attempt to encourage a deeper understanding of a specialized subject. The actual result is that most university graduates have never been in a class with students from the other Academic Silos and are not prepared for interdisciplinary collaboration. For example: At too many universities, an Advertising student has never studied Marketing or been in a class with an Art student and vice-versa.
The fast-paced, competitive and rapidly changing world of Integrated Marketing Communications and 360 Degree Branding requires interdisciplinary collaboration. Web 2.0 technologies that harness interactive application tools, new forms of content creation / distribution, and continuous conversations through Social Networking are creating new models and fueling innovations that make Academic Silos obsolete.
I look forward to being part of the Bulldog family and the innovative interdisciplinary approach of the College of Business at Ferris State University.
I look 4Ward to your feedback.