I am looking forward to seeing Diana Verde Nieto, Founder & CEO of Clownfish, speak on Avoiding Greenwash - How to Align Your Communications with Sustainable Principles and Practice this Thursday, September 25, 2008 at the West Michigan American Marketing Association luncheon speaker series.
Green Marketing is the marketing of organizations, products or services that are presumed to be environmentally safe. Other similar terms are Environmental Marketing and Ecological Marketing.
Green Wash is a term that used to describe the perception of consumers that they are being misled regarding the environmental practices of the company or the environmental benefits of a product or service.
Diana Verde Nieto will share her global experience with brands like Ben & Jerry's, Coca-Cola, Unilever and Nike and discuss the imperative for organizations to incorporate the principles of sustainability beyond their business practices into their communication strategies, as transparency is coming to define consumer trust and purchasing behavior.
Diana will also share assessment tools to identify risks and opportunities, build benchmarks, and evaluate and report the environmental and social footprint of a brand or organization.
As a Board Member / Collegiate Relations Chair for the West MI AMA and a fellow Marketing Professional and Colleague in the College of Business at Ferris State University I look 4Ward to sharing some key points from the event with you in a future post and seeing you at West MI AMA events.