@DR4WARD Global tweets for 2010-1-20 Marketing, Advertising, Public Relations, Social Media, Higher Ed

• RT Harpoon: premium brand has lower loyalty than othr brands, as prem. consumers like to sample many prem. brands. #amab @christinainge

• I do not play the flute. It's 'fiefdom' not "fifedom" - Thank you @kseniacoffman @penningink #IMCchat

• Thank you @BethHarte @Abarcelos for #IMCchat - Lots of great people to start Following. As always, how did I not know all of you already?

• Fast and Furious great discussion going on at #IMCchat

• "Lots of variables and stakeholders"...not stakehoders. #IMCchat

• My appreciation for the challenges / complexities of getting buy-in for IMC is growing. Lots of variables and stakehoders. Yikes! #IMCchat

• This breakdown of Social Media costs demonstrate it is not cheap. Demonstrating SM ROI is also difficult sell http://bit.ly/8jw8sl #IMCchat

• @BethHarte Agreed. My best classes had art students, engineering, business & comm majors working on client marketing projects. #IMCchat

• Chicken or egg? Too far off track? Are academic silos responsible 4 reinforcing/training for silos - Bus, Comm, Tech, Engineering #IMCchat

• RT I like this - @BethHarte As Kotler says "IMC is a way of looking at the WHOLE mktg process from the viewpoint of the customer." #IMCchat

• Or are there "inside-out" successes that can be shared to show mgmt how it can be done correctly. Maybe JetBlue? #IMCchat

• @BethHarte Convincing mgmt (C-Suite) that IMC plan is beneficial to their bottom line would have to show how to do more with less #IMCchat

• Sorry for this tangent - Does anyone know if it is fiefdom or fifedoms? #IMCchat

• @BethHarte I think breaking down silos, budget barriers & fifedoms has to start from the top down before buy-in can occur #IMCchat

• The challenge with management buy-in is always the breaking down of silos and fifedoms #IMCchat

• Good news - My "Teaching With Twitter" preso on homepage of SlideShare (in the "Hot on Twitter" section). http://short.to/148g1

• @BethHarte Roger that. Over, under

• Welcome to Twitter @BillGates My students and I look forward to learning & sharing with you #mktg441 #mktg425

• @Armano I followed video, photos & read white paper on 10 Ideas 4 the New Decade. Good stuff. Spot on. Thanks to you & team for sharing.

• @Armano Excellent. Looks like you are working with a great team too. That's got to help enjoyment & productivity also

• @Armano is your productivity going up or down?

• RT @sheconomy If you’re using social media correctly, other people should be doing your PR for you. http://ow.ly/YAsG

• Are you a verbal learner or a visual learner? Learning Styles Debunked http://is.gd/6GHGo via @noelleee

• Important Read - Ten Ideas for the New Decade - An Edelman Digital White Paper http://bit.ly/4XuXBd via @SteveRubel

• Surfing Storm Waves at the Golden Gate Bridge http://bit.ly/8S5k3o via @mayall

• Finding Twitter stream confusing? Try Tweetdeck. It translates for international follows too http://www.tweetdeck.com/ #mktg441 #mktg425

• US Kraft buys UK Cadbury for 19.5 billion but not everyone is sweet on the deal http://is.gd/6GG8m #mktg441

• Want to see a Ferris State University student doing well on Twitter? follow @Mikinzie #mktg425 #mktg441

• Infographic: If You Printed Twitter http://short.to/147fj via @LenKendall

• IMC students and professionals, be sure to check out #IMCChat tonight at 8:00EST/7:00CST via @BethHarte

• Just added myself to the http://wefollow.com twitter directory under: #grand_rapids_mi #marketing #advertising #publicrelations #social

• Just added myself to the http://wefollow.com twitter directory under: #grand_rapids_mi

• RT @plumlicorice Attention FSU MIMA! Mktg job w/ metal music magazine: http://www.metalsucks.net/2010/01/20/wanna-work-for-decibel-magazine

• Welcome to #mktg425 on Twitter @KevinDelamarter Please follow marketresearchclass & recommendation list, add profile, URL & Bio before Fri

• intention without action is useless http://tinyurl.com/yda9xn6 via @paulisakson

• Tupperware Sees Global Growth In Emerging Markets, Beauty Products http://bit.ly/5rup3z #mktg441

• Look #mktg425 @CrystalMountain is on Twitter. Please follow

• Kraft, Cadbury Would Control 15% Of Confectionery Market http://is.gd/6FYG0 #mktg441

• @AliciaThomas Thank you. Keep up the good work on Twitter & Social Media!

• @KaylaKonway Welcome to Twitter

• Chris Brogan feels positive about Google Wave experience http://www.chrisbrogan.com/living-in-google-wave/

I look 4Ward to your feedback.

Keep Digging for Worms!