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January 2011

#MKT4760 Transcript - Live Tweet Chat - Supermarket Secrets 2011-1-29 to 1-31

#MKT4760 is the Twitter Hashtag for the Retail Management Class I teach at Western Michigan University.

The following is the Transcipt for the Live Tweet Chat while watching Supermarket Secrets on CNBC. The show aired on Sat., Jan. 29 7 PM ET; Sun., Jan. 30 10 PM ET and Mon., Jan. 31 8 PM ET, 2011. Different groups of students joined the Live Tweet Chat and participated on different dates and times. 

Here is the link to the CNBC website for the Supermarket Secrets show we watched [preview videos included]: http://dld.bz/Jqt4

You can find and follow our Retail Management class online at the Twitter Hashtag #MKT4760. We welcome and encourage retail and marketing pros to join us and contribute to class content and engage in class discussions.

Also, here's a link to What We've Accomplished in Retail Management #MKT4760 so far this semester. http://dld.bz/JpKU

Transcript: Twitter Live Chat mkt4760 1/29/2011 - 1/31/2011 I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 31, 2011 at 11:40 PM | Permalink | Comments (0) | TrackBack (0)

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@DR4WARD Global tweets for 2011-1-31 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Global tweets for 2011-1-31 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

Note:  Please visit #mkt4760 to view the entire TweetChat conversation on Twitter mentioned below. Due to the interactive nature of TweetChat only a few excerpts from the TweetChat conversation are included below.

  • Field Trip Reminder. #WMU Food Marketing Conference 2011 on March 28-29 http://dld.bz/Jq67 (Radisson Plaza Hotel) #mkt4760
  • Where's the beef? The Dave Thomas story @wendys on CNBC now. Looks great but I've got to go. See you soon. #mkt4760
  • @southsideadguy Thank you. We have an open & transparent class so we encourage the pros to stop by. Join us anytime. #mkt4760
  • Wow. Thanks for all the great discussion tonight. I will share the transcript of tonight's chat tomorrow at http://www.dr4ward.com/ #mkt4760
  • Welcome. Please introduce yourself. The CNBC show is about to start. I teach Internet Mktg & Retail Mgmt at Western Mich U #WMU #mkt4760
  • Please excuse extra tweets 4 next hour or so, I m joining #mkt4760 chat. I teach Internet marketing & retail at Western Michigan U. #mkt4760
  • @Stephen_Glover Good comment on @ducttape marketing post on getting most out of Google place page! http://tinyurl.com/6dscuno #mkt3730
  • New to Tweet Chat? #mkt4760 Read these great tips: How to Be a Twitter Chat Champion http://dld.bz/Ht9c
  • @hilaryoles Prepared foods & ready to eat foods delivered compete with supermarket & restaurant retailers. #mkt4760
  • Horribly wrong & Car-ma [karmah] These @Bridgestone #Superbowl teasers make me want to see more http://bit.ly/f4GkbV #brandbowl
  • New @godaddy #SuperBowl ad. Another juvenile ad harms good product with great customer service. Meh. http://dld.bz/J7uv #brandbowl
  • Join #mkt4760 live TweetChat tonight at 8 PM ET. Watching Supermarket Secrets on CNBC at 8 PM ET & having live chat during show.
  • @rebeccaodell I use Typepad for my professional blog. http://www.dr4ward.com/ Many people use Posterous exclusively for ease of use
  • @rebeccaodell Yes. Posterous is great for life streaming. Here's mine: http://dr4ward.posterous.com/ Also, easy phone apps too.
  • @rebeccaodell Have you tried Posterous? I think it beats both.
  • @superadpoll I appreciate your feedback. Thank you.
  • @superadpoll A Twt Poll http://twtpoll.com/qimbyv is different than Quora http://qr.ae/Pjot I don't see answer on Quora. Maybe it's pending?
  • @professor Here's what I use: Creating a Blog, Managing Your Digital Personal Brand & Getting Started in WordPress http://dld.bz/wTvS
  • @Superadpoll You may want to answer ? on Quora: Which Twitter Hashtags are best to use when critiquing #SuperBowl ads.. http://qr.ae/Pjot
  • Four great examples of social innovation happening right now http://dld.bz/J5JF Thx @edwardboches #mkt3730 #mkt4760
  • @tsand No espionage. You are all winners to me. * Groan * B^{ #MBteamE #MBteamS #imontoyou
  • "Live in the past, or get down to the business of imagining a future." - @bogusky Introducing Common [#video] http://dld.bz/Jn4B #innovation
  • 1/3 of #mkt4760 students Live TweetChatted during SuperMarket Secrets on CNBC Sat. & Sun. The rest will be live tonight at 8pm ET
  • RT @superadpoll We'll be using #Superadpoll Re: Which Twitter Hashtag/s will U use 2 share Ur Superbowl Ad critiques during game?
  • RT @armano I'll be using only ONE hash tag for Superbowl ads #brandbowl. that's it. Signal to noise
  • Quora: Which Twitter Hashtags are best to use when critiquing the Super Bowl ads on Twitter during the game? http://qr.ae/Pjot
  • @ScottMonty Do use Ning? I'm trying to find the value equation given all the other great free tools & dashboards. Thx
  • Which Twitter Hashtag(s) will you use to share your Superbowl Ad critiques during the game? #poll http://twtpoll.com/qimbyv cc: @stuartenyt
  • @SarahLWLee You are welcome. If you follow me back on Twitter we can DM. B^)
  • #mkt3730 #WMU Tech has done more work on wireless Internet in room. Hope everybody can get online at the same time. Plz bring laptop to test
  • RT @SarahLWLee: I am looking for communication intern candidates. Know of anyone? (Kalamazoo Chamber of Commerce) #mkt3730 #mkt4760
  • I will share results of Super Bowl Hashtag #poll. Ongoing results at bottom near vote button http://twtpoll.com/qimbyv cc: @focuscope
  • Restaurants could have a slow recovery ahead of them - 24% Plan To Reduce Dining Out Spend [#study] http://dld.bz/J3RJ #mkt4760
  • Which Twitter Hashtag has early lead on #poll of Hashtag(s) being used to critique ads during Super Bowl? http://twtpoll.com/qimbyv
  • @Jessicalowens I enjoy printed & digital books but finding that I'm enjoying digital books more & seeking hard copies less.
  • @Jessicalowens: Thx for feedback. Everything you mentioned can be done with digital books plus more. #highered http://bit.ly/g9typa
  • Private Labels On Par With National Brands At The Grocery Store [#study] http://dld.bz/J3Qz #mkt4760
  • RT @SouthsideAdguy Mullen &Radian6 teamed up to create #BrandBowl real time SMM tracking app to score best SuperBowl ads http://ow.ly/3MMm6
  • Super Bowl Ads have become the new Social Bowl for Marketers ~ AdAge http://dld.bz/J4m2 #brandbowl
  • What is the purpose of printed books today? [#photo] #highered http://bit.ly/g9typa
  • RT @MeganABottomlee last chance #mkt4760! Next Live TweetChat for SuperMarket Secrets on CNBC will air Mon., Jan. 31 8p ET.
  • #mkt4760 Can anyone help @SpencerWoodhull ? No CNBC or DVR- Anyone planning to record Supermarket Secrets? Or know of place in KZoo to view?
  • #mkt3730 Twitter Chat Schedule - List for chats taking place at a certain time on a certain day. http://dld.bz/J3tu Thx @adriwall
  • @TomMoradpour Thank you for voting & sharing the poll. I agree #sbads (super bads?) seems a little awkward.
  • Which Twitter Hashtag(s) will you use to share your Superbowl Ad critiques during the game? Quick #poll http://twtpoll.com/qimbyv
  • Greetings World! Curate Global tweets 2011-1-30 Digital, Marketing, Ad, PR, Social Media, Higher Ed http://dld.bz/J3sr

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 31, 2011 at 11:39 PM | Permalink | Comments (0) | TrackBack (0)

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What is the purpose of printed books today? [#photo] #highered

What is the purpose of printed books today? [#photo] #highered

Mail Attachment

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 31, 2011 at 09:42 AM | Permalink | Comments (0) | TrackBack (0)

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@DR4WARD Global tweets for 2011-1-30 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Global tweets for 2011-1-30 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

Note:  Please visit #mkt4760 to view the entire TweetChat conversation on Twitter mentioned below. Due to the interactive nature of TweetChat only a few excerpts from the TweetChat conversation are included below.

  • #poll Which Twitter Hashtag(s) will you use to share your Superbowl Ad critiques during the game? http://twtpoll.com/qimbyv
  • Next Live TweetChat for SuperMarket Secrets on CNBC will air Mon., Jan. 31 8p ET. Have a great night. #mkt4760
  • Thank you @erena910 @TylerProbstWMU @Rob1nSchenk @izzah_nadzri for contributing to TweetChat on Super Market Secrets. See you Wed. #mkt4760
  • Pls excuse extra tweets 4 next hour or so, I m joining #mkt4760 chat. I teach Internet marketing & retail at Western Michigan U
  • @edwardboches @ChrisBrashear Thx for sharing. We won't have much room after we use all those Hashtags. (Hear #brandbowl is one of the best)
  • Join us for a Live Tweet Chat tonight at 10 PM ET w/ #wmu #mkt4760 students. We will be watching Supermarket Secrets on CNBC & discussing.
  • Hashtags for the Superbowl and ads: #SB45 #brandbowl #adbowl #sbads Know any more? Thx @edwardboches
  • Sign in to Tweetchat http://tweetchat.com/ Follow #mkt4760 & converse in real time while watching SuperMarket Secrets on CNBC at 10 PM ET
  • @adamdintaman @ChiokeMcRae You can take your laundry to the river & beat it with a rock too. Not sure I'd want to do that either #mkt4760
  • Having a retro moment - listening to "Take On Me (Extended Version)" by A-Ha (http://bit.ly/fmxDpS) #pandora
  • @MLE1024 Tech has done more work on wireless Internet in room. Hope everybody can get online at the same time. Plz bring laptop to test
  • @HeskettDavid Glad to hear. Will you be at Tweet Chat / Live Chat tonight at 10 PM for Supermarket Secrets on CNBC or Mon. at 8 PM? #mkt4760
  • Cascade @Meijer in Grand Rapids is impressive / upscale. Feels like different company compared to Lansing & Okemos stores #mkt4760
  • #mkt4760 New to Tweet Chat? Read these great tips: How to Be a Twitter Chat Champion http://dld.bz/Ht9c
  • Looking forward to seeing @erena910 at #mkt4760 Tweet Chat / Live Chat tonight at 10 PM ET while watching Supermarket Secrets on CNBC
  • DR4WARD William J. Ward
  • Besides #brandbowl what are other hashtags for Tweet Chatting about Super Bowl ads? Putting together a list. Thx. NFL using #SB44 for game.
  • @SarahStatler I agree. I wish the closest @WholeFoods wasn't in Ann Arbor too. #mktg4760
  • Looking forward to #mkt4760 Tweet Chat tonight while watching SuperMarket Secrets on CNBC 4 class: Sun, Jan. 30 10p. (Also Mon. at 8 PM)
  • @aasposito Learning how to set up blog this week. Class will be setting up LinkedIn soon. You'll learn a few more LinkedIn tricks then.
  • LinkedIn is now allowing advertisers to target users based on job title, company name & group level http://dld.bz/JnN8 #mkt3730
  • @KatieLessa Great see you then.
  • Engagement, interest & constant connection keep fans coming back to a company’s Facebook fan page http://dld.bz/JnMT #mkt3730
  • @KatieLessa Will you be Tweet Chatting w/ #mkt4760 while watching SuperMarket Secrets on CNBC 4 class: Sun, Jan. 30 10p or Mon., Jan. 31 8p?
  • What are CMOs looking for with Social Media? [study] http://dld.bz/JnM5 #mkt3730
  • Wal Mart CEO: Retailing At Technological Inflection Point http://dld.bz/JnKR #mkt4760
  • Brick-and-Mortar retailers online video & music-streaming efforts fall short of leading online players http://dld.bz/JnK7 #mkt4760
  • #mkt3730 #mkt4760 Have you tried? http://hootsuite.com/ http://www.tweetdeck.com/ http://seesmic.com/ http://www.socialoomph.com/
  • How does your organization establish trust? Is your organization model a fortress or a wedge? http://dld.bz/JnTx
  • Greetings World! Curated Global tweets 2011-1-29 Digital, Marketing, Ad, PR, Social Media, Higher Ed http://dld.bz/Jvb9
  • #WMU #MKT3730 - Internet Marketing - What We've Accomplished So Far http://dld.bz/JpJW
  • Graduating? How To Make Your Personal Brand Visible With Social Media http://bit.ly/a76Wum by @jeffbullas via @KCCook3 #mkt3730
  • #WMU #MKT4760 - Retail Management - What We've Accomplished So Far http://dld.bz/JpKU
  • Live Tweet w/ #mkt4760 while watching SuperMarket Secrets on CNBC 4 class: Sun, Jan. 30 10p ET or Mon., Jan. 31 8p ET if missed Sat.

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 31, 2011 at 08:00 AM | Permalink | Comments (0) | TrackBack (0)

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@DR4WARD Global tweets for 2011-1-29 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Global tweets for 2011-1-29 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

Note:  Please visit #mkt4760 to view the entire TweetChat conversation on Twitter mentioned below. Due to the interactive nature of TweetChat only a few excerpts from the TweetChat conversation are included below.

  • Next TweetChat for SuperMarket Secrets on CNBC will air Sun, Jan. 30 10p ET & Mon., Jan. 31 8p ET. Have a great weekend. #mkt4760
  • @RobertCostie @hilaryoles @AEMulholland @cm00re23 Thanks for stopping by for the TweetChat. Look forward to seeing you on Wed. #mkt4760
  • Great list of speakers for #WMU Food Marketing Conference 2011 on March 28-29 http://dld.bz/Jq67 (Radisson Plaza Hotel) #mkt4760
  • Welcome @RobertCostie @AEMulholland @cm00re23 @hilaryoles Here is the link to the website for SuperMarket Secrets.http://dld.bz/Jqt4 #mkt4760
  • Sign in to Tweetchat http://tweetchat.com/ Follow #mkt4760 & converse in real time while watching SuperMarket Secrets on CNBC at 7 PM ET
  • Live Tweet with #mkt4760 while watching SuperMarket Secrets on CNBC 4 class: Sat, Jan. 29 7p ET Sun, Jan. 30 10p ET Mon., Jan. 31 8p ET
  • Taco Bell Uses Social Media To Ward Off PR Crisis http://dld.bz/JnC8 #mkt4760 #mkt3730
  • 5 Steps to Starting Your Own Podcasting Show http://dld.bz/JnBt by @smexaminer thx @AmyPorterfield
  • What does your mom hate about gaming? [#video] http://dld.bz/JnZv
  • How Steve Jobs "out-Japanned" Japan - Well-written piece by Jeff Yang http://dld.bz/JnAh Thx @solete
  • #mkt4760 Live Tweet while watching SuperMarket Secrets on CNBC 4 class: Sat, Jan. 29 7p ET Sun, Jan. 30 10p ET Mon., Jan. 31 8p ET
  • Do you know the difference between presenting and performing? http://bit.ly/hITmnD by @pattyazzarello Thx @lizstrauss
  • @cm00re23 Good luck with your job application for @dotsFashions
  • Facebook Places vs. Facebook Pages – Which is best for your nonprofit? – http://bit.ly/g3D9in via @AskAaronLee
  • "Live in the past, or get down to the business of imagining a future." ~ @bogusky Introducing Common [#video] http://dld.bz/Jn4B
  • Greetings World! Curate Global tweets 2011-1-28 Digital, Marketing, Ad, PR, Social Media, Higher Ed http://dld.bz/JmZe

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 30, 2011 at 11:18 AM | Permalink | Comments (0) | TrackBack (0)

Reblog (0) | Tweet This! |

#WMU #MKT3730 - Internet Marketing - What We've Accomplished So Far

#WMU #MKT3730 - Internet Marketing - What We've Accomplished So Far 

IMG_0948 We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking  savvy demanded by the marketing profession today and in the future.

We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing profession. 

We also use these skills and tools to write, share, and present our information and ideas. We learn by doing. Students gain hands on experience with new digital tools, social media platforms, and Internet Marketing to understand and evaluate best practices, models, and strategy being used by marketers today.

You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #MKT3730.

Week 1

  • First Class - Meet & Greet in Internet Marketing #mkt3730 #WMU  IMG_0899
  • Syllabus - Internet Marketing #MKT3730 Spring 2011 #WMU
  • Why do #HigherEd Students Need to Use & Understand Social Networking to Get and Keep a Job? [A Few Recent Studies]
  • 4 Easy Steps to Getting Started with Twitter Professionally for Students & Pros
  • Internet Marketing #MKT3730 "To Do" List - 5 Things Due for Tues., Jan. 18, 2011
  • Internet Marketing #MKT3730 Social Media & Digital List

Week 2 

  • Bring Laptops - We're Going Online & Real Time for Internet Marketing #mkt3730 #WMU
  • Internet Marketing #MKT3730 "To Do" List - 10 Things Due for Tues., Jan. 25 »

Week 3

  • Internet Marketing #MKT3730 "To Do" List - 14 Things Due for Tues., Feb. 1

Week 4

  • 6 Easy Steps to Getting Started on LinkedIn Professionally for Students & Pros
  • 12 Tips For Completing Your LinkedIn Profile & Connecting With LinkedIn
  • Internet Marketing #MKT3730 "To Do" List - Things Due for Tues., Feb. 8 »

Week 5

  • Internet Marketing #MKT3730 "To Do" List - Things Due for Tues., Feb. 15 - WordPress Blog Post, LinkedIn & Twitter

Week 6

  • Internet Marketing #MKT3730 "To Do" List - Things Due for Tues., Feb. 22 - Apps, Dashboards & Mobile
  • Have a good Spring Break!

Week 7 IMG_1129

  • Internet Marketing #MKT3730 "To Do" List - Things Due for Tues., Mar. 8 - Twitter Live Chat
  • Guest Speaker - Charlie Wollborg, @CharlieCurve, Chief Troublemaker at Curve Detroit, a   mid-sized marketing strategy and creative design firm.  

          Topic: Social Gaming, Geolocation, QR Codes & more!

  Week 8

  • Internet Marketing #WMU #HCOB #MKT3730 "To Do" - Live Streaming & Twitter Chat from #SXSW Interactive Conference with #MSUSXSW Mon., Mar. 14 at 8 PM EST / 7 PM CST + SEO

60+ students from DR4WARD's Internet Marketing #MKT3730 & Retail Management #MKT4760 classes with  6a00e54fd9f0598833014e86a5853f970d-320wi-1 the Haworth College of Business at Western Michigan University partnered with the Michigan State University Alumni Association for a live video streaming and Twitter Chat (Q&A) with several digital and social thought leaders attending the #SXSW Conference on Monday, March 14 at 8 PM EST / 7 PM CST. 

 

John Hill, @MSUAAJohn, Director, Alumni Career Services and Tim Bograkos @timbograkos Alumni Team Member at Michigan State University and a team of nine from MSUAA attended SXSW. They are bringing the SXSW magic back to Michigan and reminding the world that Michigan is place of innovation & energy! You can meet the MSU team and follow their adventures at MSU SXSW and follow the Hashtag #MSUSXSW on Twitter.

Please Note: @DR4WARD is a proud Michigan State University Alumnus and one of the top Marketing Professors in the World using Twitter & Social Media.

South by Southwest (SXSW) is the annual music, film, and interactive conference and festival held in  Austin, Texas. SXSW attracts the smartest minds and has become the venue for innovative companies to launch their new products and gain early traction and buzz.

Check SXSW Interactive to browse the website and schedule of programming.

All-Star ✩ Speakers Include:

✩ Chris Baccus, @cbaccus Executive Director of Digital & Social Media at AT&T http://www.att.com/socialmedia

✩ John Winsor @jtwinsor CEO Victors & Spoils: The Ad Agency Known as V&S @victorsnspoils http://www.victorsandspoils.com/  Clients include:  Harley Davidson, Levi's, Virgin America, Dish Network, General Mills & More!

✩ David Meerman Scott @dmscott Marketing strategist, keynote speaker, and bestselling author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead and the new book Real-Time Marketing & PR   http://www.davidmeermanscott.com/

✩ Rebecca Harris @chevrolet Social Team for GM

✩ Gary Hoover @GaryHoov - Entrepreneur http://hooversworld.com/ Creator of BOOKSTOP, which became the cornerstone for book superstores and sold to Barnes & Noble for $41.5 million. Gary then began the Reference Press. This company evolved into Hoover’s, Inc., the world’s largest Internet-based provider of information about enterprises. Hoover’s Online, at www.hoovers.com, covers thousands of companies around the world, and includes private, public, and non-profit enterprises. In March of 2003, the company was purchased by Dun & Bradstreet for $117 million.

✩ Joel Andren @joelandren Marketing Director @socialeyes SocialEyes is a social video service that allows you to call your friends and meet new people. http://www.socialeyes.com/

Week 9

Internet Marketing #MKT3730 "To Do" List - Things Due for Tues., Mar. 22 - Startup Weekend Kalamazoo or Geo-location Check-Ins

Kalamazoo-logobanner-01
March 25-27, 2011. Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets - primarily software developers, graphics designers and business people - to build applications and develop a commercial case around them.

Week 10 42031_lmw_fea_52cups_020211f-1

  • Guest Speaker - Megan Gebhart, @megangebhart  -  Michigan State University Marketing Senior, creator 52 Cups of Coffee http://52cups.tumblr.com/, part of #msusxsw and a Gumball Group Founding member. 

        Topic: How students can find and share their passion using digital and social tools to build                   connections with people and resources and create positive and sometimes                             unexpected results. 

Week 11

Internet Marketing #MKT3730 "To Do" List - Final Team Teaching Presentations - April 5, 12, & 19

Internet Marketing #MKT3730 "To Do" List - Tues., Mar. 29 - Live SocialEyes Video Chat with Dave Olson from Hootsuite

Week 12

Hootsuite
SocialEyes
Live SocialEyes Video Chat with Dave Olson from Hootsuite

Week 13

Internet Marketing #MKT3730 "To Do" List - April 5 Twitter Backchannel During Team Teaching Presentations & Final Team Teaching "To Do"

Final Team Teaching Presentations - April 5

Square Up - Ashlie Harper, Kimmy Raley, Kara Hensley

Augmented Reality - James Duke, James Miller, Tylar Robison, Jamie Schram

Social Gaming - Alex Kidd, JB Love, Christian Meeks, Jeff Van De Mark

Week 14

Internet Marketing #MKT3730 "To Do" List - April 12 Twitter Backchannel During Team Teaching Presentations & Final Team Teaching "To Do"

Final Team Teaching Presentations - April 12

SEO Basics - Evan Clough, Stephen Glover, Ashley Sellers, Erik Wilson

Geo-Location Integration - Lauren Champlin, KC Cook, Kazuya Komada, Adam Mularski

Metrics & Analytics - Richard Bartell, Chris Kuhatschek, Camber Noren, Jeff Taylor

Week 15

Internet Marketing #MKT3730 "To Do" List - April 19 Twitter Backchannel During Team Teaching Presentations & Final Team Teaching "To Do"

Final Team Teaching Presentations - April 19

Mobile Couponing & Deal Sites - Amanda Ahler, Jonathan Crabtree, Elizabeth Hyland, Alexandria Sposito

Interactive - Ashlee Bradford, David Heskett, Emily Hilliard, Brandy Lyon

QR Codes - William Parr, Gavin Perko, Anthony Vassau, JP Wallor

Week 16

Final Exam Week & Class Wrap Up

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 29, 2011 at 04:33 PM | Permalink | Comments (0) | TrackBack (0)

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#WMU #MKT4760 - Retail Management - What We've Accomplished So Far

#WMU #MKT4760 - Retail Management - What We've Accomplished So Far

We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the retail and marketing profession today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the retail and marketing profession.  We use these skills and tools to write, share, and present our information and ideas. 

We learn by doing.  Students gain hands on experience with new digital tools, social media platforms, and Internet Marketing to understand and evaluate best practices, models, and strategy being used by retailers and marketers today.

You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #MKT4760.

Week 1

  • First Class - Meet & Greet in Retail Management #mkt4760 #WMU     IMG_0913
  • Syllabus - Retail Management #MKT4760 Spring 2011 #WMU
  • Why do #HigherEd Students Need to Use & Understand Social Networking to Get and Keep a Job? [A Few Recent Studies]
  • 4 Easy Steps to Getting Started with Twitter Professionally for Students & Pros
  • Retail Management #MKT4760 "To Do" List - 5 Things Due for Wed., Jan. 19
  • Retail Management #MKT4760 Social Media & Digital List

Week 2 

  • #MKT4760 Retail Managment - Introduction to Retailing
  • Retail Management #MKT4760 "To Do" List - 10 Things Due for Wed., Jan. 26

Week 3

  • #mkt4760 Retail Management - Types of Retailers
  • Retail Management #MKT4760 "To Do" List - 10 Things Due for Wed., Feb. 2
  • #MKT4760 Transcript - Live Tweet Chat - Supermarket Secrets 2011-1-29 to 1-31 »

Week 4

  • #MKT4760 Retail Managment - Customer Buying Behavior
  • #MKT4760 Retail Management - Retail Market Strategy
  • #MKT4760 Retail Management - International Retail Market Strategy
  • Retail Management #MKT4760 "To Do" List - Things Due for Wed., Feb. 9

Week 5

  • Retail Management #MKT4760 "To Do" List - Things Due for Wed., Feb. 16

Week 6 Question

  • Retail Management #MKT4760 "To Do" List - Things Due for Wed., Feb. 23
  • Online Exam: 6 - 8:30 PM  Chapters 1, 2, 4, 5 & &  ** Have a good Spring Break **

Week 7

  • Retail Management #MKT4760 "To Do" List - Things Due for Wed., Mar. 9 - Live Twitter Chat

Week 8

  • Retail Management #WMU #HCOB #MKT4760 "To Do" - Live Streaming & Twitter Chat from #SXSW Interactive Conference with #MSUSXSW Mon., Mar. 14 at 8 PM EST / 7 PM CST

60+ students from DR4WARD's Internet Marketing #MKT3730 & Retail Management #MKT4760 classes with  6a00e54fd9f0598833014e86a5853f970d-320wi-1 the Haworth College of Business at Western Michigan University partnered with the Michigan State University Alumni Association for a live video streaming and Twitter Chat (Q&A) with several digital and social thought leaders attending the #SXSW Conference on Monday, March 14 at 8 PM EST / 7 PM CST.

 

John Hill, @MSUAAJohn, Director, Alumni Career Services and Tim Bograkos @timbograkos Alumni Team Member at Michigan State University and a team of nine from MSUAA attended SXSW. They are bringing the SXSW magic back to Michigan and reminding the world that Michigan is place of innovation & energy! You can meet the MSU team and follow their adventures at MSU SXSW and follow the Hashtag #MSUSXSW on Twitter.

Please Note: @DR4WARD is a proud Michigan State University Alumnus and one of the top Marketing Professors in the World using Twitter & Social Media.

South by Southwest (SXSW) is the annual music, film, and interactive conference and festival held in  Austin, Texas. SXSW attracts the smartest minds and has become the venue for innovative companies to launch their new products and gain early traction and buzz.

Check SXSW Interactive to browse the website and schedule of programming.

All-Star ✩ Speakers Include:

✩ Chris Baccus, @cbaccus Executive Director of Digital & Social Media at AT&T http://www.att.com/socialmedia

✩ John Winsor @jtwinsor CEO Victors & Spoils: The Ad Agency Known as V&S @victorsnspoils http://www.victorsandspoils.com/  Clients include:  Harley Davidson, Levi's, Virgin America, Dish Network, General Mills & More!

✩ David Meerman Scott @dmscott Marketing strategist, keynote speaker, and bestselling author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead and the new book Real-Time Marketing & PR   http://www.davidmeermanscott.com/

✩ Rebecca Harris @chevrolet Social Team for GM

✩ Gary Hoover @GaryHoov - Entrepreneur http://hooversworld.com/ Creator of BOOKSTOP, which became the cornerstone for book superstores and sold to Barnes & Noble for $41.5 million. Gary then began the Reference Press. This company evolved into Hoover’s, Inc., the world’s largest Internet-based provider of information about enterprises. Hoover’s Online, at www.hoovers.com, covers thousands of companies around the world, and includes private, public, and non-profit enterprises. In March of 2003, the company was purchased by Dun & Bradstreet for $117 million.

✩ Joel Andren @joelandren Marketing Director @socialeyes SocialEyes is a social video service that allows you to call your friends and meet new people. http://www.socialeyes.com/

Week 9

Retail Management #MKT4760 "To Do" List - Things Due for Wed., Mar. 23 - Startup Weekend Kalamazoo or CRM

Kalamazoo-logobanner-01
March 25-27, 2011. Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets - primarily software developers, graphics designers and business people - to build applications and develop a commercial case around them.

Week 10

Retail Management #MKT4760 "To Do" List - Things Due for Wed., Mar. 30 - Attend Food Marketing Conference March 28 - 29

Week 11

FoodMarketingConference
March 28 - 29. Radisson Plaza Hotel, Kalamazoo, Michigan.

  • John Pepper, Chairman of the Board, The Walt Disney Company

  • Jack Sinclair, EVP Food  Merchandising, Wal-Mart

  • Peter Larkin, President and CEO of the National Grocers Association
  • Vicki Escarra, President & CEO, Feeding America

  • James Russo, VP Global Consumer Insights, The Nielsen Company

Full list of featured speakers, panels, and breakout series here: Conference Program

Tuesday, March 29, 2011 9 - 10:00 A.M

.PreviewScreenSnapz001

Week 12

Online Exam: 6 - 8:30 PM  - Chapters 8, 9, 10, 11 & 19

Week 13

Retail Management #MKT4760 "To Do" List - Things Due for Wed., April 6 - Private Label vs. National Brands

Week 14

Retail Management #MKT4760 "To Do" List - Things Due for Wed., April 13 - Retail Communications & Store Layout, Design & Visual Merchandising

Week 15

Online Exam: 6 - 8:30 PM  - Chapters 14, 15, 16, 18

Week 16

Final Exam Week & Class Wrap Up

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 29, 2011 at 04:18 PM | Permalink | Comments (0) | TrackBack (0)

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What does your mom hate about gaming? [#video]

What does your mom hate about gaming? [#video]

 

Visit EA's Dead Space 2 Website to learn more.

I look 4Ward to your feedback.
Keep Digging for Worms!

Posted on January 29, 2011 at 02:37 PM | Permalink | Comments (0) | TrackBack (0)

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"Live in the past, or get down to the business of imagining a future." ~ Alex Bogusky on Common - A New Brand of Capitalism from Fearless Revolution

 "Live in the past, or get down to the business of imagining a future." ~ Alex Bogusky

Introducing Common - A New Brand of Capitalism from FearLess Revolution and Alex Bogusky

Benefiting people, communities, society, the environment and future generations is the new advantage in business. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed, community owned, and community directed. It is a single open source brand — a living network — for rapidly prototyping many progressive businesses that unleash creativity to solve social problems.

Common Announcement 1.27.11 FearLess Revolution & Alex Bogusky -

Watch the video & follow along with the slideshow deck below.

Common Announcement 1.27.11 FearLess Revolution & Alex Bogusky
New Brand
I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 29, 2011 at 12:58 PM | Permalink | Comments (0) | TrackBack (0)

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@DR4WARD Global tweets for 2011-1-28 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Global tweets for 2011-1-28 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

  • Thanks @asellers1313 for the great sharing & recommends tonight with #MKT3730 Hope you are feeling better.
  • Congrats @edwardboches on #plan University of Oregon (Eugene, OR) Tue, Feb 8, 2011 http://planca.st/NdV
  • @WMUBronco_Chris The weekly assignments for #mkt3730 Internet Mktg & #mkt4760 Retail Mgmt are online. #WMU students becoming digital pros
  • @lauren_champlin Yes. Using key words from the blog via online search to find class content & info. Thanks for sharing SEO article. #mtk3730
  • Weekly To Do List 4 #mkt4760 - on Twitter, blog, in your email fr Google Alerts and/or subscribing, on your Reader & also via Search Engines
  • Retail Management #MKT4760 "To Do" List - 10 Things Due for Wed., Feb. 2 http://bit.ly/hPBeh6
  • Did you see SuperMarket Secrets - How Grocery Stores Get You To Buy More on CNBC last night? What did you learn? #mkt4760
  • #mkt4760 Your Weekly To Do List Due for Feb. 2 will be coming later this afternoon
  • Weekly To Do List 4 #mkt3730 - on Twitter, blog, in your email fr Google Alerts and/or subscribing, on your Reader & also via Search Engines
  • Internet Marketing #MKT3730 "To Do" List - 14 Things Due for Tues., Feb. 1 http://bit.ly/hlTOl0
  • Blending online & in-class instruction is most effective way to learn [#study] http://dld.bz/JbSk #mkt3730 #mkt4760
  • Good luck @LenKendall in Mercedes Tweet Race @MBtweetraceHQ #WMU #Broncos fr #mkt3730 #mkt4760 will be cheering 4 U #MBTweetRace
  • A Word-Shortening Thesaurus That Makes You Better at Twitter - THSRS http://dld.bz/JbEc Thx @LenKendall
  • @KatieLessa I see you are following @CHEVROLET You can Direct Mention - DM them if they are following you back. Thanks. #mkt4760
  • What's for Dinner? Kraft’s new face-scanning store kiosks + anonymous video analytics (AVA) http://dld.bz/JbAy #mkt4760
  • How Do You Take The "Fear Factor" Out Of Social Media? http://dld.bz/Jb7a Thx @tobydiva
  • Greetings World! Curated Global tweets 2011-1-27 Digital, Marketing, Ad, PR, Social Media, Higher Ed http://dld.bz/JbmT

I look 4Ward to your feedback.

Keep Digging for Worms!

Posted on January 29, 2011 at 11:37 AM | Permalink | Comments (0) | TrackBack (0)

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