Hootsuite Teams Up With S.I. Newhouse School of Public Communications at Syracuse University On Digital and Social Learning

I'm exicted about the international collaboration announced today with Hootsuite and Syracuse University on digital and social learning. Students, both undergraduate and graduage, will take part in the program as part of social media classes that I teach at the S.I. Newhouse School of Public Communications.

This partnership will allow students to connect the social media strategy and concepts learned in class with the same hands-on training used by professionals. Students will be using Hootsuite Pro to learn how to manage multiple social networks, such as Twitter, Facebook, Google+ and LinkedIn. Video-based lessons, case studies and testing through HootSuite University will be integrated throughout the course.

Upon successful completion of the course, students will receive Hootsuite professional certification, including an online badge, and will be added to Hootsuite’s directory of social media consultants.

The goal is to help students demonstrate meaningful digital and social media skills and understanding that prepare them for the jobs of today and in the future.

Course Objectives: 

• understand the culture of professional social engagement and socially enabled organizations and professions; 
• develop team building and collaborations skills through the professional use and integration of multiple social networks like Twitter, Facebook, LinkedIn, and Google+. 
• gain insight through hands-on technical experience with professional social sharing, listening, monitoring, and analytics using Hootsuite Pro and other digital tools; 
• evaluate internal and external social media strategy and integration from an interdisciplinary perspective across multiple departments and industries;
• apply various types of theory, practice, and strategies to digital and social media

I feel fortunate to work at a university that supports and encourages innovation and makes connecting students and professionals a priority.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

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Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Comments

[Dr. William J. Ward aka DR4WARD]

Kirsten,

Thank you. We are looking forward to having you join our classes Wednesday and Thursday via video conference.

Cheers!

Dr. William J. Ward aka DR4WARD

[6oz]

I'm looking forward on the road ahead of us, Bill. Great recap! Look forward to hosting you and your students on our #HSUchat today.