COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 - What We've Accomplished So Far!
Social Media U Need 2 Know #NewhouseSM4 Spring 2012
We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing communications profession. We also use these skills and tools to write, share, and present our information and ideas.
We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today. You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhouseSM4.
Week 1 - January 18: Introduction to Social Media Strategy & Social Dashboard
Guest Speaker - Megan Gebhart, @megangebhart - Michigan State University Marketing Alumni, creator 52 Cups of Coffee http://52cups.tumblr.com/, part of #msusxsw and a Gumball Group Founding member.
Topic: How students can find and share their passion using digital and social tools to build connections with people and resources and create positive and sometimes unexpected results.
Topic: Digital and Social TV: The Power of Real-Time Engagement
Wed., Feb. 15 - 6 PM in the Herg - Newhouse Global Leaders In Digital & Social Media Speaker Series
Guest Speaker: David Armano, EVP, Global Innovation & Integration at Edelman Digital.
Topic: The balance between doing great work and managing an effective personal or company social profile.
Topic: Intersection of Mobile, Broadband and Social Media
Week 7 - Febuary 27: Social Intergration
Week 8- March 5: Content Creation & Curation
Guest Speaker: Ken Burbary, Vice President – Group Director of Strategy & Analysis at Digitas
Week 9- March 12 - Spring Break
Week 10 - March 19: Social Curation & Team Meetings
Topic: The Power of Content & Curation: How Digital and Social Engagement Helped to Save the WolvesWed., March 21 - 6 PM in the Herg - Newhouse Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM
Week 11 - March 26: Team Meetings
Week 12 - April 2
Final Team Teaching Presentations - Mon., April 2
Final Team Teaching Presentations - Wed., April 4
Social Media & Privacy #PrivacySM
Week 13 - April 9
Final Team Teaching Presentations - Mon., April 9
Final Team Teaching Presentations - Wed., April 11
Week 14 - April 16
Final Team Teaching Presentations - Mon., April 16
- Social Media & The Film Industry #SMFilm
Week 15 - April 23
Review Team Teaching Presentations
Week 16 - April 30
Final Exam Week
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Add DR4WARD to Your Google G+ Circle: G+ DR4WARD
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU