Newhouse International Digital and Social Media Study Abroad Program #NewhouseIDSM Summer 2012 - Syllabus - Syracuse University COM 400 / COM 600
We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used in International Digital and Social Media today.
Course Description: International Digital & Social Media Platforms is a 3-credit course that compares how different nations use digital and social media. Students will learn how to use digital tools and social media platforms. Students will use the tools to complete a country analysis and examine critical factors for how different countries use social media. Following the pre-departure sessions and the completion of the country analysis, students will attend the Cannes Lions 59th International Festival of Creativity June 17 – June 23, 2012 to attend communication industry seminars, workshops, master classes, and case studies to learn how different countries are using digital and social media.
The use of digital and social media before, during, and after the festival is required.
Course Overview and Objectives:
The purpose of this course is to study international digital & social media platforms in other nations.
Specifically, completion of this course will provide students with:
- Insight for international digital and social media through hands-on use of digital and social media platforms for primary and secondary research and engagement.
- Ability to compare digital and social media platforms in different nations by considering relevant factors such as history, geography, natural environment, infrastructure, cultural environment, political & legal environment, and economic indicators using GlobalEDGE, Culture GPS, Google Translate and other digital tools.
- Experience analyzing international digital and social media case studies to understand best practice and integration across multiple social media platforms.
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
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