Fuel For Thought: What Does Velocity - The Seven New Laws For A World Gone Digital Have In Common With Cannes Lions and Higher Ed? #CannesLions #HigherEd
I read Velocity, a dynamic new book co-authored by Stefan Olander, VP of Digital Sport at Nike and AKQA Founder Ajaz Ahmed, on my flight over to the Cannes Lions International Festival of Creativity in Cannes, France.
I am attending Cannes Lions with students as part of a new SUAbroad program on International Digital & Social Media that I teach in Syracuse University's S.I. Newhouse School of Public Communications.
How do you creat a culture based on continuous learning, speed, and multi-directional agility all while trying to inspire others by example and with optimism?
As Ajaz Ahmed and Stefan Olander point out in the second law of Velocity: It's easier done than said. - Get going. Things get better!
I found Velocity to be a rapid fire conversation between thought leaders Ajaz and Stefan filled with ideas, resources, and examples for helping individuals and organizations map and assess their readiness for change. Readers are encouraged to assess their organizations Velocity on Speed, Direction, Acceleration, and Discipline plus the Seven Velocity Laws:
i. A Smith & Wesson beats four aces. - Evolve immediately. Entitlement kills.
ii. It's easier done than said. - Get going. Things get better.
iii. The best advertising isn't advertising. - Make meaningful connections.
iv. Convenient is the enemy of right. - Never have anything to apologise for.
v. Respect human nature. - Make yourself proud by making people's lives easier, richer and more fun.
vi. No good joke survives a commitee of six. - Have the balls to make the calls.
vii. Have a purpose larger than yourself. - Do the right thing: play from your heart.
In addition to the great insights shared, there are further readings suggested for each of the laws from the many ideas, books and resources shared in Velocity.
I found the concept of filters associated with the sixth law of Velocity: Have the balls to make the calls, to be an actionable, accessible idea for getting groups to move forward quickly.
Cannes Lions 2012 #NewhouseIDSM Recap
- Students From The Newhouse School At Syracuse University Traveling To Cannes Lions To Study International Social Media #CannesLions #NewhouseIDSM
- Fuel For Thought: What Does Velocity -The Seven New Laws For A World Gone Digital Have In Common With Cannes Lions and Higher Ed? #CannesLions #HigherEd
Cannes Lions 2012 Infographics
- Cannes Lions Day 5: Wrap Up and Recap of the Top Social Media Buzz and Awards #CannesLions #infographic
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
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