NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Fall 2012 - What We've Accomplished So Far!
We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the communications profession. We also use these skills and tools to write, share, and present our information and ideas.
We learn by doing. Students gain hands on professional level
experience with new digital tools and social media platforms to
understand and evaluate best practices, models, and strategy being used
by industry today. You can follow daily and weekly class content and
discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhouseSM4.
Week 1 - August 27: Introduction to Social Media Strategy & Social Dashboard
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Fall 2012 syllabus
NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Fall 2012 "To Do" List - Due Sun., Sept. 2
Week 2 - September 3: Social
Listening
Week 3 -
September 10: Social Engagement
Week
4 – September 17: Social Collaboration
Guest Speaker: Stefan Olander, VP of Digital Sport for Nike
Topic: Game On: Bridging The Digital & Physical World
Wednesday, September 19 6 PM Herg Auditorium
Week 5 -
September 24: Blogging, Social Analytics & Measurement
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Fall 2012 Team Teaching Presentation
Week 6 - October 1: Advanced Social Media Tactics
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Fall 2012 "To Do" List - Due Sun., Oct. 7
Week 7 – October 8: Content Creation & Curation
Guest Speaker: Panelists: His Holiness, the 14th Dalai Lama, Martin Luther King III, Ambassador Andrew Young, Irshad Manji
Topic: “Shifting the Global Consciousness”
Monday, October 8 - Doors 11:30 AM for security / Event: 1:30 -3:30 PM
Location: The Goldstein Auditorium in the Schine Student Center.
Week 8- October 15: Social Business
Guest Speaker: Michael Brito, SVP, Social Business Planning, Edelman Digital author
SmartBusiness, Social Business - A Playbook for Social Media in Your Organization.
Topic: Social Business and the Social Customer
Wednesday, October 17, 2:15 PM
Week 9 – October 22: Integration
Guest Speaker - Kate Brodock, Executive Director of Digital & Social Media, Syracuse University
Topic: Digital & Social Media Strategy and Integration
Wednesday, October 24, 2012
Week 10 – October 29: Team Meetings
Class Canceled Due to Guest Speaker Hurricane #Sandy
Week 11 – November 5: Team Meetings
Guest Speaker: Oliver Starr, Chief Evangelist, PearlTrees
Topic: PearlTrees and The Power of Content Curation
Tuesday, November 6, 11 AM
Topic: Geolocation: The Future Of Social, Local and Mobile
Friday, November 9, 9:30 AM
Week 12 – November 12: Final Team Teaching Presentations
Final Team Teaching Presentations - Mon., Nov. 12
Final Team Teaching Presentations - Wed., Nov. 14
Week 13 – November 19 Thanksgiving Break
Week 14 – November 26
NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Fall 2012 "To Do" List - Due Sun., Dec. 2
Final Team Teaching Presentations – Mon. Nov. 26
Final Team Teaching Presentations – Wed. Nov. 28
Week 15 – December 3
Review Team Teaching Presentations – Mon. Dec. 3
Review Team Teaching Presentations – Wed. Dec. 5
Week 16 – Final Exam Week
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for
providing useful
content and
consistently
engaging with
followers
and truly
"getting it"
when it comes to
the best
ways to
use Twitter
and other
forms of Social
Media. He
earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: G+ DR4WARD
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU
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