COM 400 Social Media U Need 2 Know a.k.a. Social Media For Public Communicators #NewhouseSM4 Spring 2013 - What We've Accomplished So Far!
Welcome to #NewhouseSM4! Social Media U Need 2 Know a.k.a. Social Media for Public Communicators.
We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the communications profession. We also use these skills and tools to write, share, and present our information and ideas.
We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today. You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhouseSM4.
Week 1 - January 14: Introduction to Social Media Strategy & Social Dashboard
Personal Branding, Blogs & Social Media Dashboards
Guest Speaker: Dan Schultz, Knight-Mozilla Fellow
Topic: Hacking Journalism, Truth Googles, Open Caption
Guest Speaker: Dan Pacheco, Chair of Journalism Innovation at S.I. Newhouse School of Public Communications at Syracuse University
Topic: Digital and Social Journovation, IFTTT
Topic: #Inboundchat First Live Twitter Chat to use Vine Video for Q&A's
Speaker: Ashley Bryant, the Ohio State Digital Director for the Obama 2013 campaign
Topic: Was Big Data The Big Difference? How did big data and social media play a pivotal role in targeting potential voters.
Monday, February 11, 2013 - 7 PM Hergenhan Auditorium, NewhouseSU
Week 6 - February 18: Advanced Social Media Tactics
Guest Speaker - Sean Branagan,
Executive Director of the Center for Digital Media Entreprenuership,
S.I. Newhouse School of Public Communications, Syracuse University
Newhouse Global Leaders In Digital and Social Media Speaker Series - Wed., Feb. 27, 6 - 7 PM in the Herg. Use Hashtag #NewhouseGLDSM to live Tweet and follow the conversation stream.
Guest Speaker: R. Andrew Hetzel, Vice President of Corporate Communications, Blue Cross Blue Shield of Michigan
Topic: "Big Data vs. Big Regulation in the Quest for Consumer Loyalty" How digital media can achieve health and marketing outcomes in a highly regulated environment.
- How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA
- Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future
- Experiences with digital health tools and e-prescribing in Michigan
Week 8- March 4: Content Creation
Guest Speaker - Kate Brodock, Executive Director of Digital & Social Media, Syracuse University
Topic: Digital & Social Media Strategy and Integration - Geo-location, Gamification and Content Management.
Week 9 – Spring Break March 11 – March 17, 2013
Week 10 – March 18: Data Analytics and ROI
Newhouse Global Leaders In Digital and Social Media Speaker Series - Wed., Mar. 20, 6 - 7 PM in the Herg. Use Hashtag #NewhouseGLDSM to live Tweet and follow the conversation stream.
Guest Speaker: Chuck Hemann Group Director, Analytics for W2O Group and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, as he shares how companies like Red Bull, the Hershey Company, and Intel turn big data into actionable insights about their audiences.
Topic: How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage
Week 11 – March 25: Team Meetings
Week 12 – April 1: Content Curation and Team Meetings
Topic: The Power of Content & Curation
Week 13 Final Team Teaching Presentations -
Wed., April 10, 2012
Week 14 Final Team Teaching Presentations -
Mon., April 15, 2012
Wed., April 17, 2012
Week 15 Final Team Teaching Presentations
Mon. April 22, 2012
Wed. April 24, 2012 - Share Analytics / Results
Week 16 – Final Exam Week
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
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Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU