Social Media Theory and Practice #NewhouseSM6 Spring 2013 "To Do" List - Due Wed., Feb. 6
Note: Make sure you are following the correct class name - COM 600 and Hashtag - #NewhouseSM6. The first few assignments are similar in both classes to make sure the group has the basic skill set for Social Learning and Group Collaboration.You can also find the class schedule and progress here: COM 600 Social Media Theory And Practice #NewhouseSM6 Spring 2013 - What We've Accomplished So Far!
There are three parts to each weekly "To Do" List:
- Readings / Assignments
- Hootsuite Certification Courseware & Social Media Courseware
- "Weekly Tasks"
Readings / Assignments
Read & Review
- How Do Users Compare On Facebook, Twitter, Google+, LinkedIn And Pinterest Social Networking Sites? #infographic
Google+ / G+
- What Do People See First When They Search Your Background On Google And What Can You Do About It? #infographic
- What Are The Top 5 Findings From Burson-Marsteller's 2012 Global Social Media Check-Up? #infographic
- Why Is Google+ Not Competing With Facebook And How Are Shared Interests Not Social Networks? #slideshow
- What Blogs Should You Be Reading And Who Should You Follow On Social Media? Leave It To The Tree #infographic
A. Set up a free Gmail Account / Google+ Account and Complete your G+ Profile
- Free Gmail Account - Your free Gmail account supports many free, Internet Marketing digital tools that we will be learning in class, like Google Reader and Google Alerts. You can also set up your Gmail so you will receive it on your mobile phone. Many of the smartphones now have Google Mobile Applications that you can download to make using Google on your phone even easier.
B. Follow DR4WARD on G+
- Create a G+ Circle for NewhouseSM4 and add your classmates to your list.
- Join the NewhouseSM6 G+ Community
C. Google Alert - Set up a Google Alert using a search term relevant to your field / interest.
Type: Select Everything.
How Often: Select as-it-happens
Email length: Select up to 20 Results
Delivery to: select your free Gmail address.
After you receive an email from Google Alert, go back and edit your Google Alert to Deliver to: your Google Reader. Which method of deliver do you prefer?
Google Alert is a free, automatic monitoring or listening service to help you monitor the web for new content of your choice.
- Sign into your free Gmail account that you set up for class.
- Click on "More" in the upper left Tab Bar.
- In the drop down box click on "Even More" at the very bottom of the list.
- This will take you into "More Google Products." Alerts is the first tool on the top.
- Click on Alerts and it will bring you to a screen that looks like the one above.
D. Google Reader. Go to DR4WARD.com and click on the RSS icon/button and subscribe to the blog feed using the Google Reader that we setup in class.
- Google Reader and RSS Feeds allow blogs, websites and news feeds to find you. RSS in Plain English #video
RSS stands for Really Simple Syndication and allows you to easily subscribe to blogs, websites and news feeds. It is usually found as an orange button that looks like the icon seen next to this paragraph or the letters RSS. Sometimes you have to search to find the button on the website. However, you will often easily find it in on the right of the web address window on the toolbar of your browser.
Google Reader is a free, web-based aggregator that allows you to keep up with your favorite websites in one place and is as easy as checking your email or Twitter. Google Reader constantly checks your favorite news sites and blogs for new content so you don't have to. This is one way that busy marketing professionals manage information overload with the 'firehose' of information available on the web.
2. Social Engagement - Google+ Post to Twitter, LinkedIn and Google+
Use Hootsuite Pro to Post To Twitter and LinkedIn. You will have to copy and paste your Tweets to also post on G+.
* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile.
Over the course of this week (Thur., Jan. 31 through Wed., Feb. 6) send at least 20 class related tweets, LinkedIn posts and G+ posts. Tweets, LinkedIn posts and G+ posts not related to class do not count for the total. Use the class Hashtag #NewhouseSM6 for all class related Tweets, LinkedIn posts and G+ posts.
Note: You cannot accrue the 20 tweets, LinkedIn posts and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 4 tweets and G+ posts per day counting towards your total. (Ex - 3 tweets / G+ posts per day x 7 = 21 or 4 tweets / G+ posts per day x 5 = 20)
Post to Twitter, LinkedIn and G+
- Download the G+ Mobile App to your Smartphone or Tablet - Google+ for Mobile
- RSS - Subscribe to 5 new blogs from the The Top 50 Marketing Blogs of 2011 and What Blogs Should You Be Reading And Who Should You Follow On Social Media? list above that you find interesting. Using your RSS icon/button and add to your Google Reader. Try to pick some from each category so you get a variety of great ideas, perspectives, and content.
- Twitter & LinkedIn & G+ Find & Follow - Find & Follow the Twitter userids and G+ profiles for the 5 new blogs (people / organizations) you are following. These links / userids are often listed right on the blog or have the Twitter icon or G+ to click on. You can also type their name into search on each platform.
- Add to your Twitter list and Create a G+ Circle - add the 5 new people that you are following to your "Social Media Pros" Twitter list and G+ Circle you create.
- Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and G+ to the class recommending they follow these 5 new people and explain why. Include the #NewhouseSM6 Hashtag in your Tweet and the individual Twitter usderids with the @symbol and +profile name on G+. (You cannot use the same 5 people as other students)
- Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and to G+ with a link to the homepage or a post from one of the 5 new blogs you are subscribing to. Include the #NewhouseSM6 Hashtag in your Tweet and G+ post.
- RT - Retweet to Twitter and Reshare on LinkedIn & G+ one of the posts from a different Marketing Pro that you follow that you found interesting. Be sure to include their Twitter userid with the @symbol on Twitter and their +profile name on G+ to give them credit. Include the #NewhouseSM6 Hashtag in your Tweet and G+ post.
- Reply - reply on Twitter & G+ - to a different marketing pro that you follow and who follows you and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM6 Hashtag in your Tweet and G+ post.
3. Limited Direct Mention Instructor Assistant DR4WARD on G+ when you have completed this list.
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU