Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.
Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment." February 27, 2013
- How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA.
- Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future.
- Experiences with digital health tools and e-prescribing in Michigan.
Here is the press release: for more details about the event and Andrew Hetzel.
The #NewhouseGLDSM Hashtag trended nationally in the United States during the presentation.
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Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
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