Social Media Theory and Practice #NewhouseSM6 Spring 2013 Individual Teaching PresentationIndividual Teaching Presentation (40%): Students will design, implement, and present a multi-media ‘deep dive’ presentation to teach the class on some aspect of the social media related to dissertation, thesis project, research article, industry, major, or special topic. Teaching presentations will be 20 minute multi-media presentations followed by 5 minute discussion.
Examples of presentation subjects include but are not limited to: social media as it relates to a communication theory or a particular industry or major (Journalism, PR, Advertising, Magazines, etc.) social media policy, social commerce, social media ROI/Metrics, social media organizational models, social crowdsourcing, case study of integrated digital & social media best practice, an in-depth analysis of a particular digital tool, social media platform, or application, or a look at a new digital or social media innovation, etc. Examples: Augmented Reality, geo-location, QR codes, NFC, etc.* Instructor approval is reguired for topic *
Digital & Social Media Communication, Collaboration, Creation, Research, & Project Management
1. Teaching Project: Due Thurs., Feb. 28 (In-class)
Students will create teaching project document using Google Drive and Docs.
1. Google Docs - Use Google Docs for team communciation to collaborate, share documents, create the PowerPoint, and for live group chatting.
Create a teaching project document and add your professor as a viewer.
2. Google Plus - Connect with your professor to create a project circle.
3. Create a G+ Community for your project and connect with professor.
4. Create a Hashtag for your project to organize your online communication and sharing.
5. Create a group on LinkedIn - To discuss the project and share resources with the professor.
6. Create a Facebook Group - To discuss the project and share resources with the professor.
Topic Approval: Teaching & topic meeting with professor / discussion. (In-class)
* Instructor approval is reguired. Each student will meet with the instructor in class to review topics / ideas for approval.
After your topic is approved...Due Thursday, March 7 - Project Management & group collaboration tools.
- Google Alert - Create Google Alerts - Set up Google Alerts to research and monitor your topic, industry, etc. Multiple alerts must be used.
- Google Reader - (RSS) Find blogs on your client, industry, competitors, and customers / fans and subscribe using RSS feed and Google Reader.
- Google Plus - Connet with your professor and create a circle.
- Google Hangouts
- Schedule a time with the professor to discuss the team project using
Google Hangouts. Connect with industry pros related to your final
project and have a video conference with the team so you can learn from
the best. Due by Wednesay, March 27
- Create a Hashtag to organize your online communication and sharing before, during and after your presentation.
- Create a Twitter list and add your industry sources so you can follow them easier on Twitter.
- Find & Follow - Use Advanced Twitter Search to find out what people are currently saying about your topic and find experts on the topic to follow. Here is an article on How to Use Twitter Search Effectively.
- Find and follow your topic, client, people who work with your client, the industry, competitors, customers, and fans.
- Create multiple lists - Add your client, people who work with your client, the industry, competitors, customers, and fans to create lists so that you can more easily monitor information and news
- Create a group on LinkedIn - To discuss the project and share resources with the professor.
- Invite the professor to join the group.
- Use Company & People Search on LinkedIn - To research and monitor your client, industry, and competitors. Share your research findings on LinkedIn and Twitter.
- Create a private Facebook group.
- Invite your professor to join the group.
- Create a Pearltree on Pearltrees using the teaching project hashtag to curate your research and presentation content.
Twitter, Facebook, LinkedIn & Google+ Industry Interviews - Wed. March 27 (Review & share findings)
Use Twitter, Facebook, LinkedIn & Google+ to set up 4 industry interviews to learn more about the topic of your final presentation directly from industry professionals.
Individual Teaching Meetings - Review of Presentations - April 4
Individual Teaching Meetings - Review of Presentations - April 11
Your final presentation with changes from review meeting is due one week prior to your presentation to give time for instructor feedback and revision).
Final Individual Teaching Presentations -
Thurs., April 18, 2012
Final Individual Teaching Presentations -
Thrusday, April 25, 2012
Share Analytics / Results
Individual Teaching Presentations
Using Google Docs the team will create an interactive, multi-media
final PowerPoint presentation that contains the following sections:
- Background / Literature Review
- Tour - "How To" / Theory to be applied and reserach questions
- Best Practices - Case Study / Examples of Internet Marketing Intergration or Methodology
- What's Next?
- Conclusions & Questions
1. Share your final presentation on Slideshare and then embed / upload your presentation to your individual blog with a few words about the process and tools you used to collaborate on your final project and your experience in creating the final presentation. What did you learn about digital and social media?
*** Note - Don't upload your presentation to SlideShare until it has been approved by instructor.
2. Share your presentation on Twitter, Facebook, LinkedIn, G+, Pearltrees, Pinterest, etc.
Your team will have 20 minutes to present with 5 minutes for Q&A. Each team member must present.
- Use Storify to curate the class discussion using your project hashtag to create a transcript.
4. Embed Your Slideshare, Storify and PearlTrees on your blog for your final post.
5. Run analytics on your presentation #Hashtage using Hashtracking.com and SocialMentions.com. Share analytics with the class during the review and on your blog.
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with theCannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle:Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
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