Guest post by Yin Wu
This fall (from September to December 2013) I continued to work with Dr. Ward aka DR4WARD as a
research assistant at the S.I. Newhouse School of Public Communications at Syracuse University. We have been working together on a large project to create curated digital and social media resources. Here is a link to the curated resources: @DR4WARD Curated Marketing, Digital, & Social Media Resources: Infographics, Slideshows, Flowcharts, Video, Studies, Etc.
Our goal is to create a structured interactive social media platform for curated content of higher education and global marketing communications so that students, colleagues, alumni, staff and
professionals from the U.S. and China (and globally) can find and share digital and social media resources more easily for teaching, research, and learning. We are also exploring how well the audiences of different cultural backgrounds will accept social media as a social learning platform, particularly in China.
Throughout my RA session this fall, I have published 228 blog posts for curated digital and social media resources on the DR4WARD blog. I also learned various demands for information from different fields and countries by posting blogs about the social media in China and sharing global resources on Chinese social media platforms. The DR4WARD blog contains up-to-date content on social media, marketing, advertising, PR, future/digital trends, global market, design, and higher education conditions in different countries and cultural background. The major formats of the curated content
include infographic,slideshow, chart and video. These visualized formats can effectively attract attention and interest from audiences of different fields and cultural background.
I have been exploring how to expand the project to China since 2012 fall. We created Renren, Tencent Weibo, and Sina Weibo personal accounts starting this year. The goal is to find and connect Chinese educators, professionals and students who are interested in digital and social media. Our posts on both platforms are visualized and can direct to the blog easily. Here’s the link to a detailed description of these platforms. By the end of November 2013, I have added 205 posts on our
Renren account, which has gained 503 page views and 293 connections to Chinese students and professionals who are interested in social learning and global marketing. I have also added 144 posts on our Sina Weibo account, which has gained 194 followers, 204 retweets, and 64 messages and comments. Meanwhile, I help maintain the communications with the Chinese followers by responding to their comments and messages.
This research experience further enhanced my social media monitoring skills on Twitter, G+, LinkedIn, Pinterest and Facebook. I also practiced other important skills such as meta-tag and search
engine optimization (SEO) techniques. Everyday I worked in timely manner. Thanks to the great help of DR4WARD, I can work more efficiently. With our efforts, DR4WARD’s Pinterest account has gained over 450 posts and 600 more followers. By the end of my fall RA session, the DR4WARD blog has gained 476047 lifetime page views and over 34.767 page views in the last 90 days.
Stay tuned for more progress next semester!
Guest post by Yin Wu
I look 4Ward to your feedback.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU