Dr. William J. Ward, a.k.a DR4WARD,
teaches integrated marketing communications / 360 degree branding in the College of Business at Ferris State University and is on the Board of the West Michigan American Marketing Association.
He has also taught integrated marketing communications in the College of Business at Alfred University, New York, at the Stephen M. Ross School of Business at the University of Michigan and advertising, creativity, and law/ethics in the Department of Advertising, Public Relations and Retailing in the College of Communication Arts & Sciences at Michigan State University and the School of Communications at Grand Valley State University.
Through the years Dr. Ward has brought over 200 students on international study abroad programs and has taught at the China University of Geosciences, College of Information Management, Wuhan, China, the American University of Rome in Italy, and the Cannes Lions International Advertising Festival in France.
Dr. Ward consults with numerous Fortune 500 companies and has worked on both the client and agency side. His diverse industry experience with integrated marketing communications / 360 degree branding includes agriculture, retail, manufacturing, automotive, tourism, financial, fast-food, aerospace, small business, technology, not-for-profit and film / entertainment to name a few.
Dr. Ward speaks at conferences, seminars and is quoted in the press including the USA TODAY, The New York Times, The Wall Street Journal, The Christian Science Monitor, The Lions Daily, and the Associate Press Wire. He has also been interviewed on radio and television and is a past Board Member of the Rochester American Marketing Association (RAMA).
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