DR4WARD

Twitter Roundup of Peter Shankman's (@skydiver) presentation to Haworth / American Marketing Association West Michigan

I've listed some great live Tweets below (including my own) from Peter Shankman's presentation "It's Not Web 2.0. It's Not Web 3.0. It's Simply Life." 

I attended the presentation Thursday, November 12, 2009, along with 150 plus professionals from Haworth and members of the American Marketing Association West Michigan.  

Peter (@skydiver on Twitter) is an entrepreneur, the founder and CEO of The Geek Factor, founder of Help a Reporter Out (HARO) (@helpareporter on Twitter) and offers new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

The event was held at the new One Haworth Center, an impressive example of sustainable design and organic workspaces. 

(Photo - Pictured - Peter Shankman and DR4WARD)

If you are interested you can take an interactive tour here:  One Haworth Center. 

Thank you Haworth for your support of AMA West MI. (@haworthinc on Twitter)

I hope you enjoy the real time Tweets below from the event and I look 4WARD to your feedback.

Keep Digging for Worms!

Real Time Tweets from Peter Shankman's presentation to Haworth / American Marketing Association West Michiganevent #amawmi 

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• DR4WARD: Thank you @skydiver for a great presentation. I enjoyed meeting you & look forward to sharing your ideas with students & colleagues #amawmi
• pauljendrasiak: Great seeing you yesterday at Peter Shankman @Adia815 @godleyju @pamelapat ! Hope you all have a wonderful weekend! #AMAWMI
• davevalko: Funny and highly informative presentation by @skydiver last night at #amawmi. Bonus points awarded for referencing Better Off Dead.
• davevalko: Great to see @Adia815 @shutterbugjen @daynabeal @cwadecom @843baba @drewveach and @ThinkCK at the #amawmi @skydiver event last night.
• slack: back from listening to a great presentation by @skydiver at #amawmi. Now to figure out what to do with this @poken.
• Meholland: Do you Poken? I bought one from Peter Shankman of Geek Factory today at the #AMAWMI event @Haworthinc. Now I have to find someone to Poken!
• DR4WARD: http://twitpic.com/paj8i - Dr4Ward & Peter Shankman @skydiver at Haworth & West MI AMA reception #amawmi
• amandavlhatter: RT @834baba: You want your customers to be addicts. Completely agree @skydiver, #amawmi.

Diana Verde Nieto, Founder & CEO of Clownfish, to Speak on Avoiding Greenwash at West MI AMA

I am looking forward to seeing Diana Verde Nieto, Founder & CEO of Clownfish, speak on Avoiding Greenwash - How to Align Your Communications with Sustainable Principles and Practice this Thursday, September 25, 2008 at the West Michigan American Marketing Association luncheon speaker series.

Green Marketing is the marketing of organizations, products or services that are presumed to be environmentally safe. Other similar terms are Environmental Marketing and Ecological Marketing.

Green Wash is a term that used to describe the perception of consumers that they are being misled regarding the environmental practices of the company or the environmental benefits of a product or service.

Diana Verde Nieto will share her global experience with brands like Ben & Jerry's, Coca-Cola, Unilever and Nike and discuss the imperative for organizations to incorporate the principles of sustainability beyond their business practices into their communication strategies, as transparency is coming to define consumer trust and purchasing behavior.

Diana will also share assessment tools to identify risks and opportunities, build benchmarks, and evaluate and report the environmental and social footprint of a brand or organization.

As a Board Member / Collegiate Relations Chair for the West MI AMA and a fellow Marketing Professional and Colleague in the College of Business at Ferris State University I look 4Ward to sharing some key points from the event with you in a future post and seeing you at West MI AMA events.

Keep Digging for Worms!

Nature's Lesson on Design

Day 5, Friday and my last day here at the Cannes Advertising Festival. I started off the day with yet another great workshop. This workshop was called designing naturally and was presented by Frederico Gelli of Tatil Design.

"As design makes its debut in Cannes, this seminar takes advantage of the new ground to discuss the role of simple, clean, intelligent design in the industry. In this context, nature is the best place to find stimulation and perfect ideas for low impact solutions that maintain high sensorial impact. Why not observe how the atmosphere packages the earth, or how the rind of fruits protects their insides, in order to create more clever packaging solutions?"

This workshop was really interesting. Frederico discussed natures strategic design and how it must inspire projects in the future. As designers we have the ability to integrate design and nature. We need to start thinking like nature and create solutions out of the problems.

He discussed natures way of packaging. These are things that i had not thought of, like the way a woman's body packages a baby in the womb, the way a peel protects the fruit of an orange.

As designers we need to take the problems and develop solutions out of them.

Lessons from nature
• Optimum-conserve the most amount of energy.
• Cycles—everything that goes in must come out (waves)
• Interdependence (birds living on other animals)

Federico also showed photography by Peter Menzel
Peter photographed families with all their belongings outside of their houses. Americans, on average have 10,000 items in their homes.

a couple other artists were also discussed.
Justin Gignac , Justin sells garbage in air tight containers.
Brian Jungen , Brian creates art out of everday material, such as white plastic chairs.

The engineering of flowers was then brought up. I never had thought of how complex and important flowers were to our being. Architecture is now becoming heavily based on the principles of flowers. There structure and strength provide a great amount of information on how to build. Using shape, texture and color to ignite all senses and alluse the consumer. An example of this is the design of an apple store on fifth ave.

Attached our my notes from the day. Hope they are informative!!

Download cannes_friday.htm

also...please check out Tap Project

until next time...

Kayla

TURNAROUND MAN TO SPEAK AT RAMA MARKETER OF THE YEAR AWARDS 2008

I am looking forward to the Rochester Business Journal and Rochester American Marketing Association (RAMA) Marketer of the Year Awards 2008 luncheon on Wednesday, May 7 from Noon - 1 PM at the Rochester Riverside Convention Center for three (3) reasons:

1. Turnaround Man a.k.a. Peter Cuneo, former CEO and current Vice Chairman of Marvel Entertainment Inc. will be giving the keynote address on “Marvel – Evolution of a Super Brand.”

I am a lifelong fan of the Marvel Universe of Super Hero characters and a marketing professor who admires how Marvel strategically uses Branded Entertainment to market their characters as celebrity brands. I look forward to hearing from Cuneo about the challenges and successes with the Marvel brand over the years.

Also, Iron Man is opening on May 2nd and The Incredible Hulk on June 13. These films are the first produced by Marvel Studios so there is a lot of upcoming news and excitement surrounding the brand.   

2. As a Board Member of RAMA I am honored to be part of a professional organization that recognizes and supports excellence in marketing and salutes Rochester area marketing heroes. I am looking forward to networking with the areas best and brightest marketers at the event.

3. As a Marketing teacher, professional, and researcher I had the privilege to be a judge and review the excellent marketing from the Marketer of the Year Finalists and look forward to seeing which of the finalists will be  the winner in the following categories:

• Turnaround/Start-up Marketer of the Year
• Non-profit Marketer of the Year
• Marketer of the Year
• Online Marketer of the Year

You can register for the Marketer of the Year event online. I look 4Ward to seeing you there!

Keep Digging For Worms!