DR4WARD: Current Affairs

Current Affairs

@DR4WARD Curated Global tweets for 2011-9-26 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

RT @sidneyeve: Meet The Video Game Lawyers http://dld.bz/arR7A

Thanks @meganberry & @TheSocialCMO for a great job discussing Klout on #MMChat

Depends how you use it. RT @JakePrescott: Trying out #pearltree. This is cool, but is it just more work? http://t.co/ci9slrEX #NewhouseSM4

@AliciaAiello We can check Wed. Link you shared is not working for me. #NewhouseSM4

@imPatrickT Thanks for sharing. Lots of great tools for scheduling Tweets. I enjoy @Hootsuite @Socialoomph

@AliciaAiello: Try using Google Alert to gmail first. That should work. #NewhouseSM4

@OstephaniaO Depends on your overall content Mgmt strategy & target audience. Ex. #blogchat has very active community Sun. eve.

What Is The Best Time To Tweet? #infographic http://t.co/hCyRFJBI via @brianneboysen to @DR4WARD

Social Media U Need 2 Know #NewhouseSM4 "To Do" List - Things Due For Tues., Oct. 4 http://t.co/v0bFfzet

21 Content Marketing Definitions (@DR4WARD proud to be #21) http://dld.bz/arJDK Thanks @HeidiCohen for this column cc: @NewhouseSU

RT @MackCollier If you missed last night's #Blogchat, we reached 1.4 Million people http://dld.bz/arJdK

Just had good convo w/ @TedRysz3 SM Mgr for @newshouse Good follows if U are @NewhouseSU or @SyracuseU student or alum cc: @jonvibe

Inside A Social Media Command Center #video http://dld.bz/arGbS by @JasonFalls

Are You Running Your Own Race Or Looking In The Rear View Mirror? http://dld.bz/arFya by @ThisIsSethsBlog

Greetings World! Curated Global tweets 2011-9-25 Digital, Marketing, Advertising, PR, Social Media, Higher Ed http://dld.bz/arCK4

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on September 27, 2011 at 06:58 AM | Permalink | Comments (0) | TrackBack (0)

Nature's Lesson on Design

Day 5, Friday and my last day here at the Cannes Advertising Festival. I started off the day with yet another great workshop. This workshop was called designing naturally and was presented by Frederico Gelli of Tatil Design.

"As design makes its debut in Cannes, this seminar takes advantage of the new ground to discuss the role of simple, clean, intelligent design in the industry. In this context, nature is the best place to find stimulation and perfect ideas for low impact solutions that maintain high sensorial impact. Why not observe how the atmosphere packages the earth, or how the rind of fruits protects their insides, in order to create more clever packaging solutions?"

This workshop was really interesting. Frederico discussed natures strategic design and how it must inspire projects in the future. As designers we have the ability to integrate design and nature. We need to start thinking like nature and create solutions out of the problems.

He discussed natures way of packaging. These are things that i had not thought of, like the way a woman's body packages a baby in the womb, the way a peel protects the fruit of an orange.

As designers we need to take the problems and develop solutions out of them.

Lessons from nature
• Optimum-conserve the most amount of energy.
• Cycles—everything that goes in must come out (waves)
• Interdependence (birds living on other animals)

Federico also showed photography by Peter Menzel
Peter photographed families with all their belongings outside of their houses. Americans, on average have 10,000 items in their homes.

a couple other artists were also discussed.
Justin Gignac , Justin sells garbage in air tight containers.
Brian Jungen , Brian creates art out of everday material, such as white plastic chairs.

The engineering of flowers was then brought up. I never had thought of how complex and important flowers were to our being. Architecture is now becoming heavily based on the principles of flowers. There structure and strength provide a great amount of information on how to build. Using shape, texture and color to ignite all senses and alluse the consumer. An example of this is the design of an apple store on fifth ave.