How Does The Edelman Cloverleaf Explain The Digital, Social, Mobile and Media Ecosystem? #chart
Read the full article explaining the framework here: Marketers, Its Time to Become Specialist Generalists by Steve Rubel for DigitalNext in Ad Age
Influence: those who create and publish content and a more dominant group of technology platforms that distribute it.
Publishers, in this context, include traditional and digital native news organizations, video and other digital influencers and brand storytellers.
Platforms, the larger sphere of influence, includes social networks, search engines and newfangled mobile apps and other content curators.
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