DR4WARD

Is Brand Heritage The New Baggage And Are Clean Slate Brands Better Positioned Than Brands With History? #infographic

Is Brand Heritage The New Baggage And Are Clean Slate Brands Better Positioned Than Brands With History? #infographic

Click here to read the full article: Trendwatching.com/trends/CleanSlateBrands 

Trendwatching.com/trends Hat tip to Carmen Espina aka espina_carmen

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle:Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University

Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.

Speaking on "How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage" March 20, 2013 6 PM.

• How companies use analytics to turn big data into actionable insights about their audiences to gain competitive advantage.

Here is the press release:  for more details about the event and Chuck Hemann.

Event Flyer / Description

How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage from DR4WARD

Video of Live event UStream

 

Video streaming by Ustream

Slide Show

How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage from DR4WARD

How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage from WCG

 

During the day Chuck Hemann, Group Director, Analytics and Vicky Lewko, Group Director, Corporate and Strategy with the W20 Group spoke with the #NewhouseSM4 Social Media class.

Discussing cluttered digital and social analytics landscape at #NewhouseGLDSM

 

Discussing new book Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

and giving shoutout to co-author Ken Burbary, Chief Digital Officer at Campbell Ewald

The #NewhouseGLDSM Hashtag trended nationally in the United States during the presentation.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle:Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 27

Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 27

Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 27

Note: Make sure you are following the correct class name - NewhouseSU COM 400 and Hashtag - #NewhouseSM4. The first few assignments are similar in both classes to make sure the group has the basic skill set for Social Learning and Group Collaboration.

You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013- What We've Accomplished So Far!

 

Three parts this week:

1. Readings/Assignments
2. Hootsuite Certification Courseware & Social Media Courseware
3. "Weekly Tasks"

 

Readings / Assignments

 Read & Review

• COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus
  

Measure & Analysis: 

• Tweet.Grader

• Klout  

• TweetReach

• Hashtracking

• SocialMention 

 

Social Media ...Nobody Said It Would be Easy

 

What is the customer perspective today?

• What Is The Biggest Revolution In Social Networking And How Can You Be An Expert At It? #NotGoogle+ #video

What is the client perspective today?

• What is a Brandcuff? The State of Digital Startups and Innovation including ROI, Social Media, Geolocation, Mobile, Apps, Cloud Computing, SEO and Web Strategy Explained #video #humor

The Social Information Ecosystem

• Why is Digital and Social So Difficult to Measure? Answer: It's Complicated #infographic

• What Does The New Social Media Landscape Look Like In The Brandsphere? #infographic 

• Guide To Online Marketing #infographic (Zoom Into the Wheel)

• Think Social Media is Free? Reality Check. #infographic 

• What Do Social Media Pros Get Paid and What Are Their Social Business Responsibilities? #infographic #study

Opportunities / Challenges

• The Talent, Training & Social Media Crisis of the Marketing, Advertising & PR Communications Industry &  #video

• Job postings requiring social media skills rose 87% from 2011 to 2012, topping 13,000 in one month alone earlier in 2012

• According to a recent survey of professional communicators, 65% of respondents do social media on top of their other duties.

• Among Fortune 500 companies, 73% now have company Twitter accounts and 66% have Facebook Pages.

• In the next 5 years, marketers expect to spend 19.5% of their budgets on social media, almost three times more than the current level.

• Analysts estimate that $1.3 trillion in value stands to be unlocked by new social technologies.

• Where To Find The New Jobs In 2012 & What Digital, Marketing, and Social Media Skills Are Companies Looking For? #study #slideshow - February 2012 Digital Marketing Outlook - Society of Digital Agencies

• 50% of all new marketing hires will be technical.

• 50% of U.S. Companies Report Difficulty Filling Jobs - Manpower Group

• 47% of employers blame prospects' lack of "hard job skills or technical skill for filling jobs -  Manpower Group

• 90% of employees say that they have to figure things out on their own (no training) - March 2011 4 A's / arnoldworldwide

• 1 in 3 employers rejected a candidate based upon something they found online

Social Media Strategy

• Does Your Social Business Planning & Strategy Resemble This? #comic

• How Does Social Networking Lead To Happiness At Work? #infographic

• How Can You Use Social Media To Boost Your Brand? #infographic

• What Are Four Things You Need To Know About Protecting Your Online Reputation? #infographic

• How Should You Manage Your Company's E-Reputation? #infographic

• What Are The Next Generation's Digital And Social Media Work Expectations? #infographic

• What Is History of the Business of Social Media? #infographic

• How Did Social Media Change In 2011? #infographic

• Categorizing & Visualizing Social Media Metric & Analytic Monitoring Tools #infographic #study

• 8 Steps To Building Online and Social Trust #infographic

• What Are The Steps To Creating A Simple Social Media Strategy? #infographic

• What Are The Top 5 Social Media Job Titles, Roles And Average Salary Ranges? #study #infographic

• Can Social Media Boost Organic Search Ranking? #infographic

• How Much Time Do Active Users Really Spend On Google+ / G+? #infographic #poll

LinkedIn Resources (New Resources Related To This Weeks Assignment - See Below)

• 6 Easy Steps to Getting Started with LinkedIn Professionally for Students & Pros #video

• Linked In Stats 2012 (slideshare)

• 12 Tips For Completing Your LinkedIn Profile & Connecting With LinkedIn #video

• How Is LinkedIn Growing as the Login of Choice for Business-to-Business (B2B) Sites? #infographic

• Who Really Uses LinkedIn? #infographic

• What Do People Really Do On LinkedIn? #infographic #study

• John Hill, Higher Education Evangelist for LinkedIn Speaking at S.I. Newouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University #video

• How Should You Really Use LinkedIn? #infographic

• Who Does B2B Marketing Better: Facebook or LinkedIn? #infographic

• How Does LinkedIn Work and How Many People Use It? #infographic

• Why Should You Spend More Time On LinkedIn And Less Time On Facebook? #infographic

Assignment

Coming Next Week:

"Weekly Tasks"

1. Start using LinkedIn

• Join LinkedIn and create a 85% or higher complete profile (see links above for video tips on creating and completing your LinkedIn profile.)

• Add your LinkedIn Account to your Hootsuite Dashboard.

• Connect on LinkedIn - Find DR4WARD on LinkedIn and invite me to connect with you. Use class hashtag in your message to connect.

2. Live Chatting - Twitter Chats

New to Tweet Chat? Read these 12 great tips: How to Be a Twitter Chat Champion from Heidi Cohen.

Participate in a live Twitter Chat:  

• Go to the List of Twitter Chats By Day of Week Read the descriptions and find a Hashtag for a live chat with a date and time that works with your schedule. You must participate in the Live Twitter Chat between Monday, January 21 - Sunday, January 27. 

Here are a list of some of the top Twitter Chats. You can also use Google search to find Twitter Chats.

• 20 Top Media-Related Twitter Chats

• 8 Twitter Chats for the Sports Career-Minded

• 25 Twitter Chats Evey Entrepreneur Must Know...

• 13 Twitter Chats For #PR Pros

• 18 Marketing Twitter Chats

• #HSUChat - HootSuite University has a Twitter chat every week on Tuesday at 2 PM EST covering in-depth industry discussions about social media hot topics.

On the date and time of your selected live chat use Hootsuite to create a Hashtag stream to help put your blinders on to the Twitter-sphere while you monitor & chat.

• Add a stream on your Hootsuite social media dashboard for the Hashtag of the Twitter Chat so you can more easily follow the discussion. (Search for the Hashtag and add the stream)

• Warn your followers. Once you’re ready to join a chat, it’s good form to let your followers know that you may be sending a lot of tweets since you’re on a chat

• Introduce yourself to the live chat at the beginning - Example - "I'm studying Social Media in #NewhouseSM4 w/ @dr4ward We're learning about Twitter chats. This is my 1st time participating w/this chat"

• Note - After introducing yourself do not use the class hashtag. Only use the Twitter chat hashtag.

• Ask one question during the live chat related to the topic / discussion.

• Answer one question or share your opinion at least once during the live chat.

• One RT - Retweet another participants Tweet during the live chat that you find valuable.

• Thank the participants, contributors, etc. from the Twitter Chat at the end of the chat.

3. Get accustomed to Hootsuite

• Install Twitter, LinkedIn and any other accounts into your Hootsuite Dashboard
• "Pin" a default account. View Pinning or Unpinning Social Networks for help.
• practice scheduling feature, check out Easy Scheduling in the Hootsuite Dashboard for more information
• Practice posting to twitter and LinkedIn simultaneously (selecting both account boxes)

4.  Social Engagement - Use Hootsuite to Post Your Weekly Tweets:  Over the course of this week (Mon., Jan. 21 through Sun. Jan 27) send at least 20 class related tweets. Tweets not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 for all class related Tweets.

Note: You cannot accrue the 20 tweets at one time, on one day. They must be spread out over 5-7 days with a maxium of 4 tweets per day counting towards your total. (Ex - 3 tweets per day x 7 = 21 or 4 tweets per day x 5 = 20)

• Find & Follow - Find & Follow the Twitter userids for 5 new people related to class content and discussions.  (Use Twitter Advanced Search)

• Create a new Twitter List titled "Social Media Pros" or Recommendations"

• Add to your Twitter list - add the 5 new people that you are following to your "Social Media Pros or Recommendations" list you created.

• Tweet - Post a Tweet to the class recommending they follow these 5 new people and explain why. Include #NewhouseSM4 Hashtag in your Tweet and the individual Twitter usderids with the @symbol. (You cannot use the same 5 people as your classmates)

• Tweet/Link - Post a Tweet with a link to a post from one of the 5 new people you are following on Twitter. Add the #NewhouseSM4 Hashtag in your Tweet.

• RT - Retweet one of the posts from a different Social Media Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol to give them credit. Include the #NewhouseSM4 Hashtag in your Tweet.

•  Reply - @reply - to a Social Media pro that you follow and who follows you back and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM4 Hashtag in your Tweet.

• Over the course of the week @Reply to a least one of your classmates' tweets. Include the #NewhouseSM4 Hashtag in your Tweet. 

5.  DM - Direct Message Instructor Assistant Adelyn Biedenbach @adelynlee on Twitter when you have completed this list.

Note: You must be following the Instructor Assistant and they must be following you back for you to Direct Message them.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

How Is Social Media Used In Healthcare Organizations? #HCSM #infographic

How Is Social Media Used In Healthcare Organizations? #HCSM #infographic

By PowerDMS

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Bloom's Taxonomy Triangle - Great Resource For Teachers #highered #infographic

Bloom's Taxonomy Triangle - Great Resource For Teachers #highered #infographic

Via Educational Technology Guy

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Add DR4WARD to Your Google G+ Circle: G+ DR4WARD
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

What Are Four Things You Need To Know About Protecting Your Online Reputation? #infographic

What Are Four Things You Need To Know About Protecting Your Online Reputation? #infographic

By KBSD via Mashable

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

What Does 60 Seconds Of Mobile Activity Look Like? #infographic

What Does 60 Seconds Of Mobile Activity Look Like? #infographic

Via Tech Crunch

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

What Is The Opportunity Cost Of Watching TV? #infographic

What Is The Opportunity Cost Of Watching TV? #infographic

Via Visual Loop

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

What Are The Global Impacts Of Online Piracy? #infographic

What Are The Global Impacts Of Online Piracy? #infographic

By Go-Globe.com via HolyKaw

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Where Are 5 Of America's Largest Data Centers Located And Who Uses Them? #infographic

Where Are 5 Of America's Largest Data Centers Located And Who Uses Them? #infographic

By Wikibon via HolyKaw

I look 4Ward to your feedback.

Keep Digging for Worms!

Guest post by Brianne Boysen

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU