DR4WARD

My Experience As A Research Assistant With DR4WARD

My Experience As A Research Assistant With DR4WARD - Fall 2011

Guest post by Brianne Boysen

    I have had the opportunity to work with Dr. Ward aka DR4WARD as a research assistant at the S.I. Newhouse School of Public Communications at Syracuse University for the Fall 2011 semester. I have learned a lot and have enjoyed the experience and will be continuing to work together with DR4WARD for the Spring 2012 semester. We have been working together on a large project to create curated digital and social media content and resources. Here is a link to the curated resources: @DR4WARD Curated Marketing, Digital, & Social Media Resources: Infographics, Slideshows, Flowcharts, Video, Studies, Etc. The goal is to create a structured online and interactive database for curated content so that students, colleagues, alumni, staff and professionals can find and share digital and social media resources more easily for teaching, research, and learning.

    Along with this research, I have published and helped curate digital and social media content on the DR4WARD blog using social media monitoring to connect with and learn from thought leaders and to find the best content. The DR4WARD blog contains up-to-date content on social media, marketing, digital, advertising, and higher education. The majority of the content I have been publishishing is infographics, slideshows, and videos. I have learned how to use social media monitoring resources using advanced tools on Twitter, Posterous, Google Reader and G+.  DR4WARD and I have also used Twitter analytics tools to track his hashtags and Klout to calculate our influence across the web.

    We want the digital and social media resources to be more easy to find, so our search engine optimization (SEO) techniques are very important.  We meta-tag each blog post and curate the posts according to category and keywords. We also share the content on many social networks including Twitter, G+, LinkedIn, and Facebook.

    DR4WARD explained early on to me his goals for helping people find and share digital and social media resources more easily. To help with that I have had meetings with several people including designer/librarian, Penelope Singer. I briefed her on some of the ideas DR4WARD and I have been focusing on including folksonomy tagging, structured vs. unstructured data, and data visualization. Penelope suggested we also research usability, organization, and design. We will be looking into all of these concepts in more detail in Spring 2012.

    DR4WARD has also been inspired by the social media tool Pearltrees and the idea of “mind-mapping” to transform the curated content into something less linear and more the way our minds think.  In addition, he wants the curated content to be highly connected with the Newhouse website.  We will continue to research tools for next semester with the goal of creating a unique user experience.

    My research assistant position has also allowed me to work on my own personal branding by positioning myself within the social media community via the web.  I have gained followers on both Twitter and Google+ that share the same career interests as myself.  I have grown my web presence by expanding the social media tools I use, such as Twitter, Google+, and Pearltrees.

    In addition to working with DR4WARD this semester, I have broadened my own interests and depth of knowledge by attending speakers at the S.I. Newhouse School of Public Communications.  These include Bill Halpin from Google, John Hill from LinkedIn, and Mike Cassidy from Undertone Advertising.

    DR4WARD and I meet online daily with social media and face-to-face weekly to continue our research.  Stay tuned for our progress next semester!

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

@DR4WARD Curated Global tweets for October 2011 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Curated Global tweets for October 2011 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-31 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-30 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-29 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-28 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-27 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-26 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-25 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-24 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-23 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-22 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-21 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-20 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-19 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-18 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-17 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-16 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-15 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-14 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-13 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-12 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-11 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-10 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-8 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-7 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-6 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-5 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-4 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-3 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @DR4WARD Curated Global tweets for 2011-10-2 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed
  

• @DR4WARD Curated Global tweets for 2011-10-1 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

@DR4WARD Curated Global tweets for 2011-10-10 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Curated Global tweets for 2011-10-10 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• Thanks again to @patricelamothe CEO of @Pearltrees for great discussion today with #NewhouseSM4 @NewhouseSU / We learned a lot!

• CEO of @Pearltrees @patricelamothe speaking with @NewhouseSU #NewhouseSM4 #Pearltrees http://twitpic.com/6yf9g8

• Looking 4Ward to live video discussion w/ @patricelamothe CEO of @Pearltrees in #NewhouseSM4 11:15 AM PST/ 2:15 PM EST #Pearltrees

• Looking forward to live video discussion with @patricelamothe CEO of @Pearltrees in #NewhouseSM4 today. cc: @owstarr #Pearltrees

• What 3 Content Types Drive the Most Interaction on Facebook? http://dld.bz/atJPk

• Facebook vs. LinkedIn for Professional Recruiting http://dld.bz/atJPd

• LinkedIn announces new features to boost user engagement & support marketers + Developer Program http://dld.bz/atJDb #NewhouseSM4

• How Does Social Change Vary By Generation? #infographic http://dld.bz/atGUh via @BrianneBoysen

• How Can Businesses Expand Their Local Search Rate? #infographic http://dld.bz/atGTa via @BrianneBoysen

• How Do Disruptive Companies Bring Innovation? #infographic http://dld.bz/atGSr via @BrianneBoysen

• What Does 60 Seconds Of Social Media Sharing Look Like? #infographic http://dld.bz/atGSc via @BrianneBoysen

• Greetings World! Curated Global tweets 2011-10-8 Digital, Marketing, Advertising, PR, Social Media, Higher Ed http://dld.bz/atGRM

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Does The PearlTrees For Social Media U Need 2 Know #NewhouseSM4 Look Like Embedded In A Blog Post?

What Does The PearlTrees For Social Media U Need 2 Know #NewhouseSM4 Look Like Embedded In A Blog Post?

  

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Does The Social Media Landscape Look Like Today? #SocialMediaMap #infographic

What Does The Social Media Landscape Look Like Today? #SocialMediaMap #infographic

Surprised that the best Social Bookmarking & Mind Mapping platform PearlTrees was not included on the map. I did suggest they add it to the map.

What would you recommend they add to the Social Media Map?

Click here to download an interactive copy of the Social Media Map

Source: OverdriveInteractive via SocialMediaToday

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Dynamic Visualization of Social Networking Like PearlTrees Will Accelerate Learning, Sharing & Creating

Visualization of connections and associations is how thinking and learning occur and is the reason why dynamic visualization of Social Networking like PearlTrees will accelerate learning, sharing and creating. 

Two quick videos below explain how and why.

Social Networking, Bookmarking and most websites are currently organized in lines and long lists that often hyperlink to more lines and long lists. These long lists and linear connections are not intuitive or easy to visualize and are currently an anchor that slow learning, sharing and creating on the Internet.

The brain does not organize in straight lines and lists but instead is:

• radiant and curvilinear

•  moving in all directions

•  organic and free flowing

•  visually oriented

•  making dynamic connections and associations

•  not structured and uniformed

PearlTrees  (or something similar) will be the next progression in Social Networking on the internet because it is visually oriented and based on how the brain works.  PearlTrees makes it easier to connect with others and to store, retrieve, and share any web content you find interesting. PearlTrees is dynamic and moves in all directions and allows you to better choose what you want to receive and share. 

The first video is a video demonstration explaining PearlTrees. 

 

The second video explains why visualization and Mind Mapping like PearlTrees is so powerful and intuitive and why visualization of Social Networking will be the next dynamic wave on the Internet to accelerate learning, sharing and creating.

 

I look 4WARD to your feedback. 

Keep Digging for Worms!