Here is a link to a video interview with the Lions Daily News that I did on the education, training, and mentoring of student delegates and young professionals at Cannes Lions. To the left you will find the magazine article from the interview and a photo of our group in the Lions Daily News.
You can also view 2008 Festival Highlights / Video Clips to get a flavor. (Sorry - New users will have to get a password.)
Education and Continuous Learning
Cannes Lions is a global leader in educating and inspiring students and professionals. Students and young professionals have the Student Delegate Registration Option, the Young Lions Zone, Master Classes , and the Roger Hatchuel Academy to look forward to in addition to the seminars and workshops that the pros attend.
Where else can students and young professionals network with over 10,000 delegates from 90 countries and learn from the best strategic and creative marketers and advertisers in the world. The latest trends, topics, and tips are shared by leaders in thought and innovation in over 50 seminars and 25 interactive workshops from the top brands and agencies.
Professional Development is a requirement and important part of my success as a marketing educator preparing students for careers in industry. In this spirit of continuous learning and improvement some of the diverse Master Classes, Seminars and Workshops I attended were:
Creating Sustainable Green Marketing, Mobile Marketing Possibilities, Social Media and Interactive Digital, Sports Marketing, Culture Shock and Avoiding International Marketing Disasters, Cause Marketing /Social Responsibility, Improving the Creative Process, Diversity in Asian Marketing, New Models in Branded Entertainment, Exploring Russian Advertising, What Wins in the Streets of India and Music and Brand Marketing
Creative and Strategic Inspiration
Daily film screenings, exhibitions, Content Showcases, and galas/award ceremonies, celebrate the best strategic and creative marketing entered in a variety of competitive media categories and inspire students and professionals to what is possible. You can also view all of the Festival Winners (Sorry - New users will have to get a password).
The 2009 Cannes Lions Festival will take place from 21 to 27 June. I hope to see you there. I will be taking another group of students to Cannes Lions 2009 from a different university where I will be teaching Marketing, Advertising and Creativity.
Look for my next post to find about my new position and responsibilities after my move from New York to West Michigan.
I look 4-Ward to your feedback.