DR4WARD

COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 - What We've Accomplished So Far!

COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 - What We've Accomplished So Far!

Social Media U Need 2 Know #NewhouseSM4 Spring 2012

We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing communications profession.  We also use these skills and tools to write, share, and present our information and ideas. 

We learn by doing.  Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today.  You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhouseSM4.   

Week 1  - January 18: Introduction to Social Media Strategy & Social Dashboard 

Syllabus - COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012

COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., Jan. 22

 

Week 2  - January 23: Social Listening  

COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun.., Jan. 29

Guest Speaker - Kirsten Bailey, Executive Director, Hootsuite University 

Topic: Welcome to Hootsuite Pro, Hootsuite University, and Hootsuite Professional (Closed Beta test with S.I. Newhouse School of Public Communications at Syracuse University)

 

Week 3  - January 30: Social Engagement

COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., Feb. 5

Guest Speaker - Megan Gebhart, @megangebhart  -  Michigan State University Marketing Alumni, creator 52 Cups of Coffee http://52cups.tumblr.com/, part of #msusxsw and a Gumball Group Founding member.  

Topic: How students can find and share their passion using digital and social tools to build connections with people and resources and create positive and sometimes unexpected results.

 

Week 4 - February 6: Social Collaboration 

COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., Feb. 12

Personal Branding

 

Week 5  - February 13: Social Analytics & Measurement     

Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., Feb. 19

  

Week 6 - February 20: Advanced Social Media Tactics

Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., Feb. 26 

 

Week 7 - Febuary 27: Social Intergration

 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., March 4

 

Week 8- March 5: Content Creation

Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., March 11

 

Week 9- March 12 - Spring Break

Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., March 18

Week 10 - March 19: Social Curation

Social Media U Need 2 Know #NewhouseSM4 Spring 2012 "To Do" List - Due Sun., March 25

 

Week 11 - March 26: Team Meetings

 

Week 12 - April 2: Team Meetings

 

Week 13 - April 9

Final Team Teaching Presentations - Mon., April 9

Final Team Teaching Presentations - Wed., April 16 

 

Week 14 - April 16

Final Team Teaching Presentations - Mon., April 16

Final Team Teaching Presentations - Wed., April 18

 

Week 15 - April 23

Review Team Teaching Presentations

 

Week 16 - April 30

Final Exam Week

I look 4Ward to your feedback.

 Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

@DR4WARD Curated Global tweets for 2011-10-10 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Curated Global tweets for 2011-10-10 Digital, Marketing, Advertising, Public Relations, Social Media, Higher Ed

• Thanks again to @patricelamothe CEO of @Pearltrees for great discussion today with #NewhouseSM4 @NewhouseSU / We learned a lot!

• CEO of @Pearltrees @patricelamothe speaking with @NewhouseSU #NewhouseSM4 #Pearltrees http://twitpic.com/6yf9g8

• Looking 4Ward to live video discussion w/ @patricelamothe CEO of @Pearltrees in #NewhouseSM4 11:15 AM PST/ 2:15 PM EST #Pearltrees

• Looking forward to live video discussion with @patricelamothe CEO of @Pearltrees in #NewhouseSM4 today. cc: @owstarr #Pearltrees

• What 3 Content Types Drive the Most Interaction on Facebook? http://dld.bz/atJPk

• Facebook vs. LinkedIn for Professional Recruiting http://dld.bz/atJPd

• LinkedIn announces new features to boost user engagement & support marketers + Developer Program http://dld.bz/atJDb #NewhouseSM4

• How Does Social Change Vary By Generation? #infographic http://dld.bz/atGUh via @BrianneBoysen

• How Can Businesses Expand Their Local Search Rate? #infographic http://dld.bz/atGTa via @BrianneBoysen

• How Do Disruptive Companies Bring Innovation? #infographic http://dld.bz/atGSr via @BrianneBoysen

• What Does 60 Seconds Of Social Media Sharing Look Like? #infographic http://dld.bz/atGSc via @BrianneBoysen

• Greetings World! Curated Global tweets 2011-10-8 Digital, Marketing, Advertising, PR, Social Media, Higher Ed http://dld.bz/atGRM

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Are New Delicious Stacks And Other New Features The Next Big Thing In Social Bookmarking? #video

Are New Delicious Stacks And Other New Features The Next Big Thing In Social Bookmarking? #video

Click here for the full article on the new Delicious features: Stacks, Homepage, Multi Word Tagging, Media Fetch, Bookmarks (now called "Links")

 

Hat Tip to Workinghomeguide.com

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Are The Good And Bad Consequences Of How Google Is Changing Your Brain And Memory? #infographic

What Are The Good And Bad Consequences Of How Google Is Changing Your Brain And Memory? #infographic

By OnlineColleges.net

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What Does The Social Media Landscape Look Like Today? #SocialMediaMap #infographic

What Does The Social Media Landscape Look Like Today? #SocialMediaMap #infographic

Surprised that the best Social Bookmarking & Mind Mapping platform PearlTrees was not included on the map. I did suggest they add it to the map.

What would you recommend they add to the Social Media Map?

Click here to download an interactive copy of the Social Media Map

Source: OverdriveInteractive via SocialMediaToday

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Who Would Each Social Media Platform Be If They Were A Super Hero? #infographic

Who Would Each Social Media Platform Be If They Were A Super Hero? #infographic

Source: Freestyle Interactive via Buzzfeed via Kate Rinsema to HolyKaw!

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Social Media Etiquette School of Thought - DR4WARD Interviewed By Radian6

Social Media Etiquette School of Thought - DR4WARD Interviewed By Radian6

Click On Image for Full Article:

Click Here for Full Radian6 Article: Social Media Etiquette School of Thought

Additional Interviews and Resources:

• Social Media & Higher Education - My BlogTalkRadio Interview on the Quick 'n' Dirty Social Media Podcast

• Social Media & Higher Education - My BlogTalkRadio Interview on Social Media for the CEO #sm4ceo #HigherEd (Interview starts around 14 minute mark)

• New Business Etiquette in the Digital & Social Age - You're Fired or You're Not Fired? #slideshow #video

• The Talent, Training & Social Media Crisis of the Marketing, Advertising & PR Communications Industry & 5 Quick Ideas on How To Fix It #video

• Teaching with Twitter #slideshow

• "Business Etiquette in the Digital Age" - My radio Interview w/ Lori Moore Show on WKZO

• Mother Lode of Curated Social Media, Marketing & Digital Resources 800+ Infographics, Slideshows, Videos, Etc.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Add DR4WARD to Your Google G+ Circle: G+ DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

What is a Brandcuff? The State of Digital Startups and Innovation including ROI, Social Media, Geolocation, Mobile, Apps, Cloud Computing, SEO and Web Strategy Explained #video #humor

What is a Brandcuff? The State of Digital Startups and Innovation including ROI, Social Media, Geolocation, Mobile, Apps, Cloud Computing, SEO and Web Strategy Explained #video #humor

 

from CollegeHumor.com

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Class in the Not So Distant Future Part 2 [comic]

Comic created by @DR4WARD at Marvel Super Hero Squad - Create Your Own Comic.

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Smartphone Use, Market Share & App Downloads [infographic]

Smartphone Use, Market Share & App Downloads [infographic]

From BillShrink via @AnnieColbert

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