DR4WARD

@DR4WARD Global tweets for 2010-2-23 Marketing, Advertising, Public Relations, Social Media, Higher Ed

@DR4WARD Global tweets for 2010-2-23 Marketing, Advertising, Public Relations, Social Media, Higher Ed

• Thx 4 RTs & convos @rachaelrecker @EricLilleboe63 @JaredMKohn @Mikinzie @PattyBaragar @SmileRy @CultureShocks @ChiokeMcRae @dogwalkblog

• @nwjerseyliz I must be putting my shoes on wrong.

• @rachaelrecker I was changing channels and paused on TMZ on my way up the dial. I feel dirty.

• RT @JaredMKohn setting up Linkedin & Tweetdeck while realizing power & potential of social media tools, @DR4WARD really does know his stuff!

• @JaredMKohn Glad you're finding value in Twitter & Social Media tools. Thanks for helping bridge student digital/media literacy gap #mktg441

• @hrheingold Looking forward to your "full strength" Tweets. Cheers

• Look at your personal social media presence through “business colored” glasses & use common sense http://j.mp/aZwvoF via @Twitter_Tips

• Helping Italian student with dissertation. Anybody know of sources or case studies for failed outdoor campaigns? Thank you

• Dubai high fashion retailer Boutique 1 launches online store http://bit.ly/bxDqza #mktg441

• Dolce and Gabbana To Stream Live Catwalk Shows to iPhone & Android Smartphones http://ow.ly/16DPCO via @ejyoung67 @websuccessdiva

• Good source of ideas: Best Of Social Media Learning: Over the course of the last year fr @AmberCadabra http://bit.ly/94U6vz

• Is South Butt parody defense of North Face trademark infringement an uphill battle? http://adland.tv/node/149606 via @adland

• Is the US Ski Bum back? Recession brings the return of the US ski bum http://tinyurl.com/y8gpk2d via @Carmenlovett #mktg441

• Once Skeptics, Brands Drink the Facebook Kool-Aid ~ AdAge http://bit.ly/baUjK5

• 3 great URL shorteners with analytics http://short.to/18in0 via @luckthelady @guykawasaki

• Do you share the enthusiasm of @steverubel for Facebook as reader/news feed & professional/personal connector? http://bit.ly/bRBONR

• Did you know Olympic tweets were ambush marketing? Brands not official sponsors cannot tweet/post about Olympics http://bit.ly/c3HLVA @iboy

• : @DR4WARD Global tweets for 2010-2-22, 21, 20 Mktg, Ad, PR, SM, Higher Ed http://short.to/18inv http://bit.ly/a1qK3v http://is.gd/8ZPje

I look 4Ward to your feedback.

Keep Digging for Worms!

@DR4WARD Global tweets for 2010-2-1 Marketing, Advertising, Public Relations, Social Media, Higher Ed

• @Mikinzie Coping w/the firehose - more info coming than we can handle. Communicating in Age of Streams http://short.to/14ucb via @SteveRubel
  

• @JEMoblo Thanks for quiz reminder. I have a call into FerrisConnect support to figure out why quizzes are wonky.

• Good info sharing for Mkt Research & Intern'l Mkt classes. #mktg425 #mktg441 Also, remember to suggest people to follow & blogs to subscribe

• @JacobBabcock Thanks for sharing information with class on Japanese concerns with stocks http://tiny.cc/a5wHH #mktg425 #mktg441

• @kyleferg12 Notice your Tweet last week had the wrong userid for @burtonsnowboard (no s at the end) so they never got your Tweet #mktg425

• @BlakeKirinovic Thanks for sharing the (SIA) SnowSports Industry America link. Looks like good info. #mktg425

• @MargaretMichel3 Thanks for sharing the article on the Gray market for snowboards. #mktg425

• @BekEkkel Thanks for sharing the article #mktg425

• I wish @Grooveshark had an iPhone app. Where is it?

• @Mikinzie Great convo today. Thanks for agreeing to speak with mktg students on Social Media

• @Mikinzie iPhone Apps: Pandora - Music, Flycast - Radio , Stitcher - Blogs, Panelfly - comics, Bambuser - Vid Streaming, AudoBoo - Voice

• @ECole07 Are you following Sports Marketing pros on Twitter? Any you would recommend we follow? #mktg425

• @Carmenlovett Thanks for sharing great info about marketing in your country #mktg441

• Frontline: The Merchants of Cool. An oldie but goody on market research & popular culture http://tinyurl.com/r1v0 #mktg425

• Cross-cultural communication example - Ted.com video http://bit.ly/c7hdqL #mktg441

• 86% of HR folks said a positive digital identity can have a favorable impact on an applicant's chances http://is.gd/7mJBm #mktg425 #mktg441

• 70% of employers have rejected job applicants over internet behavior. http://bit.ly/bm95zX #mktg425 #mktg441

• : @DR4WARD Global tweets for January 2010 Marketing, Advertising, Public Relations, Social Media, Higher Ed, Super Bowl http://bit.ly/aNk5mr

• Countries as brands & the Olympics ranked by differentiation, relevance, esteem, & knowledge http://bit.ly/bPQtWj #mktg441

I look 4Ward to your feedback.

Keep Digging for Worms!

Twitter Roundup (Curated Tweets) of Laura Fitton's @pistachio presentation to AIM West

I've listed (curated) some of the great live Tweets below from Laura Fitton's (@pistachio) presentation "Twitter is Your Business" and included a brief video clip from her presentation to the AimWest 2009 Midwest Social Media Confab. 

An estimated 240 professionals and members of AimWest: The Interactive Association of West Michigan attended the day long event that featured Laura Fitton as the keynote speaker.  Unfortunately, I was not able to attend the event held on Thursday, November 19, 2009, in Grand Rapids, Michigan.  However, I was able to participate live by following Realtime Twitter Search results for #aimwest and got a lot of great ideas and information from Laura's presentation.

Laura Fitton (@pistachio Twitter) is founder of the world's first Twitter for Business consultancy, Pistachio Consulting, co-author of Twitter for Dummies, and now Founder/CEO of Twitter appstore Twitter appstore oneforty.  Fitton helps people understand why Twitter is a game changer and what makes Twitter so effective.

I look 4WARD to your feedback and hope you enjoy the Real Time (Curated Tweets) from Laura Fitton (@pistachio) presentation to AIM West.

Keep Digging for Worms!

Curated Real Time Live Tweets from Laura Fitton (@pistachio) presentation to AIM West.Real Time Live Tweets fro

KateWashburn: "The more I was a little personal in my professional account, the more things took off for me," @pistachio #aimwest (via @creister)

davevalko: @pistachio illustrates the future is mobile. #aimwest

namtrok: About 5-8% of the crowd is dedicated to Social Media in their Org. #aimwest

namtrok: @Pistachio hates the #retweet feature of #twitter #aimwest b/c no customization.

rickhopkins: poptarts are apparently the most popular food in the social media world... i've hard a lot about them today #aimwest

jcrowleygr: @ pistachio Per WalMart > Two products people most likely to buy in days leading up to hurricane? PopTarts and beer. #aimwest.

elementalprojec: RT @namtrok: Build a Culture first, then a biz around that.... good luck!! only top 1% can do that like Zappos #aimwest

cwadecom: Does Twitter still irritate your family and friends? @pistachio teaches people how to find the benefits, Laura Fitton oneforty.com #aimwest

whitemice: FB and TW combined have ~300M users (ASSUMING NO OVERLAP!) that is ~5% of the worlds population (6.5B). #aimwest

jcrowleygr: It is what you make it! RT @namtrok: Starting Twitter = like opening an email account & staring at an empty inbox: boring & stupid. #aimwest

derekdevries: #aimwest Corp. culture based on secrecy won't survive. U can't control I.P. or inside dirt - consumerist.com, wikileaks.org, versionista.com

DR4WARD: Great points on using Twitter/social media fr @pistachio at #aimwest. Thanks to all live Tweeting fr: event & extending the power of ideas

namtrok: Starting twitter is like opening an email account and staring at an empty inbox... boring and stupid. #aimwest

Twitter Roundup of Peter Shankman's (@skydiver) presentation to Haworth / American Marketing Association West Michigan

I've listed some great live Tweets below (including my own) from Peter Shankman's presentation "It's Not Web 2.0. It's Not Web 3.0. It's Simply Life." 

I attended the presentation Thursday, November 12, 2009, along with 150 plus professionals from Haworth and members of the American Marketing Association West Michigan.  

Peter (@skydiver on Twitter) is an entrepreneur, the founder and CEO of The Geek Factor, founder of Help a Reporter Out (HARO) (@helpareporter on Twitter) and offers new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service.

The event was held at the new One Haworth Center, an impressive example of sustainable design and organic workspaces. 

(Photo - Pictured - Peter Shankman and DR4WARD)

If you are interested you can take an interactive tour here:  One Haworth Center. 

Thank you Haworth for your support of AMA West MI. (@haworthinc on Twitter)

I hope you enjoy the real time Tweets below from the event and I look 4WARD to your feedback.

Keep Digging for Worms!

Real Time Tweets from Peter Shankman's presentation to Haworth / American Marketing Association West Michiganevent #amawmi 

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• DR4WARD: Thank you @skydiver for a great presentation. I enjoyed meeting you & look forward to sharing your ideas with students & colleagues #amawmi
• pauljendrasiak: Great seeing you yesterday at Peter Shankman @Adia815 @godleyju @pamelapat ! Hope you all have a wonderful weekend! #AMAWMI
• davevalko: Funny and highly informative presentation by @skydiver last night at #amawmi. Bonus points awarded for referencing Better Off Dead.
• davevalko: Great to see @Adia815 @shutterbugjen @daynabeal @cwadecom @843baba @drewveach and @ThinkCK at the #amawmi @skydiver event last night.
• slack: back from listening to a great presentation by @skydiver at #amawmi. Now to figure out what to do with this @poken.
• Meholland: Do you Poken? I bought one from Peter Shankman of Geek Factory today at the #AMAWMI event @Haworthinc. Now I have to find someone to Poken!
• DR4WARD: http://twitpic.com/paj8i - Dr4Ward & Peter Shankman @skydiver at Haworth & West MI AMA reception #amawmi
• amandavlhatter: RT @834baba: You want your customers to be addicts. Completely agree @skydiver, #amawmi.

Introduction to a Few Tools to Help Us Learn, Share, and Work Together

In a previous post I asked Can We Afford Not To Use New Media to Learn, Share, and Work Together? 

The conclusion made in the post is that new communication technologies, the ever increasing pace of change, and global competition require important learning skills today to harness the vast amount of information online and to learn how to share it, discuss it, critique it, and make something new out of it. 

If skills for creativity, communication, and collaboration are needed today than what are some of the basic things we need to get started to do this? A starting point is understanding the big picture on how the separate tools are connected together. Please excuse the language but Marta Kagan asks and answers a great question ....

What The F**K is Social Media?

Understanding Social Media helps us to understand how Web 2.0 new media is used to share information, create and critique information, and to collaborate with others. If students truly learn what they do than what are a few of the new media tools that students can use to get hands on experience with these skills and get started today? 

In the Marketing and Advertising classes I am teaching at Ferris State University we include Google Reader / RSS Feeds, Twitter, YouTube, Google Docs and Blog Comments. Wikis will be discussed in a future post.

Google Reader and RSS Feeds allow blogs and news feeds to find you. Here's how. Are you using RSS Feeds and Readers to have information find you?

Twitter is a Micro-Blog that allows people to share ideas, information, ask questions, collaborate with others and update others on what you are thinking about or doing now. 

Are you using Twitter to share ideas and information with others? Are you finding smart people to follow and learn from?

View SlideShare presentation or Upload your own. (tags: 2.0 social)

Get a free Twitter Handbook to learn What Twitter is all about, Why People Tweet, How best to communicate with people on Twitter and to supercharge your Tweeting.

Google Docs allows you work in teams and share and create documents, spreadsheets, and presentations. Have you set-up Google Docs for an upcoming project or presentation?

YouTube and other video sharing and streaming sites are a new form of expression and communication. Michael Wesch explains why in his "An Anthropological Introduction to YouTube" presentation to the Library of Congress.

The only way to learn how to use new media is to just start using the tools. Most of these are free so there is no excuse to not trying them and experimenting. Use these tools today to start a conversation, share an idea, ask a question, and find interesting people who can help you learn, share and work together.

I look 4WARD to your feedback.

Keep Digging for Worms!