Dr. William J. Ward aka DR4WARD. Director, Education Strategy, Hootsuite / Social Media Professor, S.I. Newhouse School of Public Communications, Syracuse University. DR4WARD helps organizations from wide-ranging industries integrate new media and digital technologies into an integrated communication strategy. He is a pioneer in using digital and social learning technologies for professional development. Ranked one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine and is featured on BestOnlineUniversities.com’s list of Top 100 Web-Savvy Professors of 2012. DR4WARD is an authority on digital and social media, quoted in The New York Times, Wall Street Journal, USA TODAY, Inc., Forbes, Fortune, CNN, Bloomberg Businessweek, FastCompany, NPR and The Huffington Post, and called upon to speak at TEDx and SXSW Interactive Conferences. DR4WARD is also a delegate to the Cannes Lions International Festival of Creativity.