Dr4Ward About page

About Dr4Ward

Bill - Dr. William J. Ward, a.k.a DR4WARD, is the Social Media Professor at the S.I. Newhouse School of Public Communications at Syracuse University.

He also does consulting on integrated marketing communications / 360 degree branding diagnosis and prognosis. DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

DR4WARD is ranked one of the Top Marketing Professors in the World on Twitter by Social Media Marketing Magazine for providing useful content and consistently engaging with his followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of social media.  His presentation "Teaching with Twitter" has been featured on Slideshare's "What's Hot on Twitter" List.

He is an American Marketing Association Hugh G. Wales Outstanding Faculty Advisor of the Year and has received several Addy Awards for creative and strategic excellence. 

DR4WARD is a past board member of the American Marketing Association of West Michigan and the award winning Rochester American Marketing Association (RAMA). He is also a reviewer for the American Journal of Business and the Association for Education in Journalism and Mass Communication on special topics in new media and emerging technologies.

He has brought over 200 students on international study abroad programs he developed and that have been recognized for innovation and creativity.  DR4WARD has taught at:

• the S.I. Newhouse School of Public Communications at Syracuse University (AEJMC)
• the Haworth College of Business at Western Michigan University (AACSB)
• the College of Business at Alfred University, New York (AACSB)
• the Ross School of Business at at University of Michigan (AACSB)
• the China University of Geosciences, College of Information Management, Wuhan, China (AACSB)
• the American University of Rome in Italy (AACSB)
• the Cannes Lions International Advertising Festival in France (1st student delegates)
• the Department of Advertising, Public Relations and Retailing in the College of Communication Arts & Sciences at Michigan State University (AEJMC)
• the Seidman College of Business at Grand Valley State University (AACSB)
• the College of Business at Ferris State University (ACBSP)

DR4WARD consults with numerous Fortune 500 companies and has worked on both the client and agency side and has built relationships through client class projects and various speaker series.  His diverse industry experience with integrated marketing communications / 360 degree branding includes:

• Agriculture (Asgrow)
• Retail (Meijer, D&W, Country Fresh Dairy, Dean's)
• Manufacturing - Medical, Aerospace & Commercial(SPS Technologies - Cannon-Muskegon)
• Technology (Microsoft, Google, National Center for Genome Resources)
• Social Media (LinkedIn, PearlTrees,)
• Sports (Detroit Red Wings, Burton Snowboards)
• Film / Entertainment (Celebration! Cinema, Turner Classic Movies, TNT, ShowSpan)
• Global Leaders in Innovation Speaker Series:(Nike, Marvel Entertainment, Kodak, JetBlue, Ogilvy, Global Strategies International)
• Automotive (Cadillac, Chevrolet, Daimler-Chrysler, Johnson Controls)
• Tourism (Grand Rapids/Kent County Conventions & Bureau)
• Financial (Bank of America, Ameribank)
• Fast-food (Wendy's, Burger King)
• Small Business (Michigan Small Business & Technology Development Center)
• Marketing / Branding (Doner, Burgler Advertising)
• Not-for-Profit(Johnson Center for Philanthropy, Community Research Institute, YWCA Grand Rapids, Baxter Community Center, Project Rehab, Adoptive Family Support Network, North American Indian Center of Grand Rapids, Grand Rapids Youth Common Wealth, Direction Center)
• Higher ed (Grand Valley State University, Unity College)

 DR4WARD speaks at conferences and seminars and is quoted in the press including:

• The Wall Street Journal
• USA TODAY
• The New York Times
• The Christian Science Monitor
• The Cannes Lions Daily
• the Associate Press Wire
• radio and television interviews

For more details and contact information for Dr. William J. Ward please find his Résumé / Curriculum Vitae Here.  

 

Bill - Dr. William J. Ward, a.k.a DR4WARD, is the Social Media Professor at the S.I. Newhouse School of Public Communications at Syracuse University.

He also does consulting on integrated marketing communications / 360 degree branding diagnosis and prognosis. DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

DR4WARD is ranked one of the Top Marketing Professors in the World on Twitter by Social Media Marketing Magazine for providing useful content and consistently engaging with his followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of social media.  His presentation "Teaching with Twitter" has been featured on Slideshare's "What's Hot on Twitter" List.

He is an American Marketing Association Hugh G. Wales Outstanding Faculty Advisor of the Year and has received several Addy Awards for creative and strategic excellence. 

DR4WARD is a past board member of the American Marketing Association of West Michigan and the award winning Rochester American Marketing Association (RAMA). He is also a reviewer for the American Journal of Business and the Association for Education in Journalism and Mass Communication on special topics in new media and emerging technologies.

He has brought over 200 students on international study abroad programs he developed and that have been recognized for innovation and creativity.  DR4WARD has taught at:

• the S.I. Newhouse School of Public Communications at Syracuse University (AEJMC)
• the Haworth College of Business at Western Michigan University (AACSB)
• the College of Business at Alfred University, New York (AACSB)
• the Ross School of Business at at University of Michigan (AACSB)
• the China University of Geosciences, College of Information Management, Wuhan, China (AACSB)
• the American University of Rome in Italy (AACSB)
• the Cannes Lions International Advertising Festival in France (1st student delegates)
• the Department of Advertising, Public Relations and Retailing in the College of Communication Arts & Sciences at Michigan State University (AEJMC)
• the Seidman College of Business at Grand Valley State University (AACSB)
• the College of Business at Ferris State University (ACBSP)

DR4WARD consults with numerous Fortune 500 companies and has worked on both the client and agency side and has built relationships through client class projects and various speaker series.  His diverse industry experience with integrated marketing communications / 360 degree branding includes:

• Agriculture (Asgrow)
• Retail (Meijer, D&W, Country Fresh Dairy, Dean's)
• Manufacturing - Medical, Aerospace & Commercial(SPS Technologies - Cannon-Muskegon)
• Technology (Microsoft, Google, National Center for Genome Resources)
• Social Media (LinkedIn, PearlTrees,)
• Sports (Detroit Red Wings, Burton Snowboards)
• Film / Entertainment (Celebration! Cinema, Turner Classic Movies, TNT, ShowSpan)
• Global Leaders in Innovation Speaker Series:(Nike, Marvel Entertainment, Kodak, JetBlue, Ogilvy, Global Strategies International)
• Automotive (Cadillac, Chevrolet, Daimler-Chrysler, Johnson Controls)
• Tourism (Grand Rapids/Kent County Conventions & Bureau)
• Financial (Bank of America, Ameribank)
• Fast-food (Wendy's, Burger King)
• Small Business (Michigan Small Business & Technology Development Center)
• Marketing / Branding (Doner, Burgler Advertising)
• Not-for-Profit(Johnson Center for Philanthropy, Community Research Institute, YWCA Grand Rapids, Baxter Community Center, Project Rehab, Adoptive Family Support Network, North American Indian Center of Grand Rapids, Grand Rapids Youth Common Wealth, Direction Center)
• Higher ed (Grand Valley State University, Unity College)

 DR4WARD speaks at conferences and seminars and is quoted in the press including:

• The Wall Street Journal
• USA TODAY
• The New York Times
• The Christian Science Monitor
• The Cannes Lions Daily
• the Associate Press Wire
• radio and television interviews

For more details and contact information for Dr. William J. Ward please find his Résumé / Curriculum Vitae Here.  

 

About Dr4Ward

Bill - Dr. William J. Ward, a.k.a DR4WARD, is the Social Media Professor at the S.I. Newhouse School of Public Communications at Syracuse University.

He also does consulting on integrated marketing communications / 360 degree branding diagnosis and prognosis. DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

DR4WARD is ranked one of the Top Marketing Professors in the World on Twitter by Social Media Marketing Magazine for providing useful content and consistently engaging with his followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of social media.  His presentation "Teaching with Twitter" has been featured on Slideshare's "What's Hot on Twitter" List.

He is an American Marketing Association Hugh G. Wales Outstanding Faculty Advisor of the Year and has received several Addy Awards for creative and strategic excellence. 

DR4WARD is a past board member of the American Marketing Association of West Michigan and the award winning Rochester American Marketing Association (RAMA). He is also a reviewer for the American Journal of Business and the Association for Education in Journalism and Mass Communication on special topics in new media and emerging technologies.

He has brought over 200 students on international study abroad programs he developed and that have been recognized for innovation and creativity.  DR4WARD has taught at:

• the S.I. Newhouse School of Public Communications at Syracuse University (AEJMC)
• the Haworth College of Business at Western Michigan University (AACSB)
• the College of Business at Alfred University, New York (AACSB)
• the Ross School of Business at at University of Michigan (AACSB)
• the China University of Geosciences, College of Information Management, Wuhan, China (AACSB)
• the American University of Rome in Italy (AACSB)
• the Cannes Lions International Advertising Festival in France (1st student delegates)
• the Department of Advertising, Public Relations and Retailing in the College of Communication Arts & Sciences at Michigan State University (AEJMC)
• the Seidman College of Business at Grand Valley State University (AACSB)
• the College of Business at Ferris State University (ACBSP)

DR4WARD consults with numerous Fortune 500 companies and has worked on both the client and agency side and has built relationships through client class projects and various speaker series.  His diverse industry experience with integrated marketing communications / 360 degree branding includes:

• Agriculture (Asgrow)
• Retail (Meijer, D&W, Country Fresh Dairy, Dean's)
• Manufacturing - Medical, Aerospace & Commercial(SPS Technologies - Cannon-Muskegon)
• Technology (Microsoft, Google, National Center for Genome Resources)
• Social Media (LinkedIn, PearlTrees,)
• Sports (Detroit Red Wings, Burton Snowboards)
• Film / Entertainment (Celebration! Cinema, Turner Classic Movies, TNT, ShowSpan)
• Global Leaders in Innovation Speaker Series:(Nike, Marvel Entertainment, Kodak, JetBlue, Ogilvy, Global Strategies International)
• Automotive (Cadillac, Chevrolet, Daimler-Chrysler, Johnson Controls)
• Tourism (Grand Rapids/Kent County Conventions & Bureau)
• Financial (Bank of America, Ameribank)
• Fast-food (Wendy's, Burger King)
• Small Business (Michigan Small Business & Technology Development Center)
• Marketing / Branding (Doner, Burgler Advertising)
• Not-for-Profit(Johnson Center for Philanthropy, Community Research Institute, YWCA Grand Rapids, Baxter Community Center, Project Rehab, Adoptive Family Support Network, North American Indian Center of Grand Rapids, Grand Rapids Youth Common Wealth, Direction Center)
• Higher ed (Grand Valley State University, Unity College)

 DR4WARD speaks at conferences and seminars and is quoted in the press including:

• The Wall Street Journal
• USA TODAY
• The New York Times
• The Christian Science Monitor
• The Cannes Lions Daily
• the Associate Press Wire
• radio and television interviews

For more details and contact information for Dr. William J. Ward please find his Résumé / Curriculum Vitae Here.