Dr. William J. Ward is a recognized authority on digital and social media, quoted in prestigious venues like The New York Times, Wall Street Journal, Inc., Forbes, Fortune, CNN, and The Huffington Post. He is a pioneer in using online learning technologies for professional development and has helped organizations from a wide range of industries integrate new media and digital technologies into their business and communication strategies. Dr. Ward is the Dean of the Cannes Lions Social Media Creative Diploma at the Cannes Lions International Festival of Creativity #CannesLions. He also teaches Social Media in the S.I. Newhouse School of Public Communications at Syracuse University for the Advanced Social Media Strategy Certificate #ASMSCert, an industry recognized credential that he helped create. In his role as Hootsuite's Director of Education Strategy, Dr. Ward provided expert guidance during Hootsuite's rapid expansion into the educational space and he now serves on the Hootsuite Board. Better known by his handle, @DR4WARD, Ward is ranked by Social Media Marketing Magazine as one of the Top Marketing Professors on Twitter, and is regularly called up to speak at Social Media Week, TEDX and SXSW Interactive Conferences.