The #infographic has become the new press release. Here's one from Yelp - Social Check-in, Reviews & Recommendation Site
Source: Yelp
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
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Colin,
Good questions. Designing an infographic would take more time and be more expensive than a press release. Skill level of the creator and complexity of the project would also be important variables.
Judging by how extensively inforgraphics are shared on Social Networks I believe that there is a good return on investment with some, but not all.
Any infographic creators or marketers have feedback on this based on first hand experience?
Posted by: Dr. William J. Ward aka DR4WARD | July 17, 2011 at 10:37 AM
Thanks! It's a much livelier format than traditional press releases. I wonder how much it cost to make one versus traditional? And whether the additional impact is worth it?
Posted by: Colin Warwick | July 17, 2011 at 09:42 AM
David,
Good point. A press release and infographic together are a powerful combination for getting media attention and sharing important information.
Thank you for your feedback.
Posted by: Dr. William J. Ward aka DR4WARD | July 17, 2011 at 08:49 AM
Interesting analysis. Don't think one replaces the other, but an infographic certainly helps generate media attention.
Posted by: David Meerman Scott | July 17, 2011 at 05:56 AM