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COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

Welcome to #NewhouseSM4! Social Media for Communicators.

We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the communications profession.  We also use these skills and tools to write, share, and present our information and ideas. 

We learn by doing.  Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today.  You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhouseSM4. 

Glass  Hootsuitecorporatelogo

 

Week 1 - August 26: Introduction to Social Media Strategy & Social Dashboard 

Syllabus - COM 427 Social Media U Need 2 Know #NewhouseSM4Twitterlogo

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 1

 

 

 

Week 2  - September 2: Social Listening

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 8

DanSchultzGuest Speaker: Dan Schultz, Visiting Programmer in Residence, Knight-Mozilla Fellow Truthgoogles1

Topic: Hacking Journalism, Truth Goggles, Open Caption

Opencaptions 

 

Week 3 - September 9: Social Engagement  6a00e54fd9f05988330168ebdffde8970c-320wi

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 15

Guest Speaker 6a00e54fd9f05988330177447a1a65970d-800wi

Branagan-Guest Speaker - Sean Branagan, Executive Director of the Center for Digital Media Entreprenuership, S.I. Newhouse School of Public Communications, Syracuse University

Topic: Team Work and ideation for Entreprenuers & Innovation

 


Week 4 – September 16: Social Collaboration  Googleplushangouts

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 22

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - Wearable Technology - Developing A Google Glass App

Guest Speaker

PhotoGuest Speaker - Jeff Eddings, Emerging Technologies, Turner Broadcasting Screen Shot 2013-11-04 at 7.02.46 AM

Topic: The Future of Wearable Technologies and Developing Apps for Google Glass and Smartwatches

Date: Wednesday, September 18, 2:15 PM

 

 

Week 5 - September 23: Social Influence, Analytics & Measurement   6a00e54fd9f05988330162fdd1ae52970d-800wi

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 29 


 

 

 

FacebookWeek 6 – September 30: Visualization and Storytelling for Digital and Social Media  

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 6

Guest Speaker

135b6c5231aac8abf67b2ee2c200c884_biggerGuest Speaker - Corey Takahashi @takalabtime Future-focused professor, journalist, producer. Working at the crossroads of media, technology, new storytelling in the S.I. Newhouse School of Public Communications at Syracuse University.

Topic: Visualization And Storytelling For Digital And Social Media

Date: Wednesday, October 2, 2:15 PM

Week 7 – October 7: Social Business 

Glass

Teams Presenting Google Glass Apps To All Star Panel of Expert Judges

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 13

 

 

Week 8- October 14: Content Creation, Integration and Curation Slidesharelogo

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 20

Teams Launching Glass App on Social Networks

Storify

 Pinterestlog

 

Week 9 – October 21: Data Analytics and ROI

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 27

Teams Running Analytics to Tally the votes - and the winner is????

 

Guest Speaker Screen Shot 2013-11-04 at 6.58.06 AM

Sheehan_brianGuest Speaker - Brian Sheehan, Author of Loveworks and Advertising Professor in the S.I. Newhouse School of Public Communications at Syracuse University.

Topic: Loveworks: How the world's top marketers make emotional connections using Social Media to win in the marketplace.

Date: Wednesday, October 23, 2:15 PM

 

 

Week 10 – October 28: Screen Shot 2013-10-28 at 1.37.10 PM


COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 3

Special Event: Waveables, Wearables and Flyables: Your Body Is The Computer #bodycomputer Tues., Oct. 29 6 PM in the Herg

 

Ab0caf9d81269b83bb050a2d32644ea1_biggerGuest Speaker: Douglas A. Sikes, Vice President of Sales at TRAACKR Screen Shot 2013-11-04 at 6.53.59 AM

Topic: How To Measure And Strategically Target Social Influencers

Date: Wednesday, Oct. 30 2:15 PM

Week 11 – November 4:

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 10

Guest Speaker

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Speaker: Adelyn Biedenbach, Coordinator of Digital & Social Media at Florida Panthers  Florida-Panthers

Topic: Social Media Strategy and Analytics (ROI/KPI), Sports and Corporate Sponsorship in Social

Date: Wednesday, November 6

Glass App - Build, build, build, make, make, make.

Week 12 – November 11:

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 17

Guest Speaker

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Speaker: Katy Jeremko, Team re: 3D - Gigabot 3D Printing

Topic: Startup Strategies and Best Practice For Launching A Successful Kickstarter Campaign

Date: Monday,  November 11 2:15 PM

 

DanSchultzGuest Speaker: Dan Schultz, Visiting Programmer in Residence, Knight-Mozilla Fellow 

Topic:  Designing an architecture around applications.  Creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.

Date: Wednesday,  November 13 2:15 PM

Outside of Class Event  W2O_Newhouse_CenterforSocialCommerce_logo_small-e1383332263406

Thursday, November 14 - Attend one of the following Social Commerce Days events

  • 10:30am – 2:00pm: Open Office Hours in Legal Seafoods (Newhouse III). Students will be given an opportunity to network with one of the leading integrated marketing agencies in the field. Those with relevant industry goals will be able to have their resumes reviewed, ask questions of the W2O team and other key career-focused opportunities.
  • 4:00pm – 6:00pm: Workshop focusing on using analytics in the field.  Open to all SU students by sign up – deadline of 5pm on Monday, November 11th. For more information and to sign up
  • 7:00pm – 8:00pm: Keynote Address – “An Unconventional Career Path… Preparing for a life of discovery and connection,” featuring Gary Grates, Principal of the Corporate & Strategy Teams at W2O, and opening with Mike D’Eredita, Professor of Practice at the iSchool. Held in the Herg (Newhouse III). Open to the entire SU community.

Build and Prepare Final Presentation!

Week 13 – November 18:

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., December 1

Guest Speaker

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Speaker: Brittany Campbell, Google+ Marketing, Media Partnerships, S.I. Newhouse School  Googleplushangouts

of Public Communications Alumna

Topic: Google+ On-Air Hangout Re: Strategies and Best Practice for G+

Date: Wednesday, November 20 2:15 PM

 

Week 14 – November 25: Thanksgiving Break

Week 15 – December 2:

Glass App prototype completed and presented to class. Last class. Wrap up and recap!

#LoGo4Glass - Google Glass App that can make your shopping experience simpler

#PuzzleGlass - Google Glass App for Dealing with Autism

#FoodValet - Restaurant Concierge Service App for Google Glass

#Moodsic - Google Glass App that allows listeners users to listen to music based on mood

#EyeCatch - Google Glass Word Recognition App

#Recognize - Google Glass App that helps you remember the names of people you are connected with on Social Media

#GoFind - Google Glass App that helps users find lost items

#Climb4Glass - Google Glass App for the adventurous hikers, bikers and runners.

 

 

Week 16 – Final Exam Week

 

I look 4Ward to your feedback.

Keep Digging for Worms!

PhotomariageAuthor: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU

Posted on August 26, 2013 at 12:54 PM | Permalink

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