COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!
Welcome to #NewhouseSM4! Social Media for Communicators.
We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the communications profession. We also use these skills and tools to write, share, and present our information and ideas.
We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today. You can follow daily and weekly class content and discussions at DR4WARD.com and also on Twitter using the Class Hashtag #NewhouseSM4.
Week 1 - August 26: Introduction to Social Media Strategy & Social Dashboard
Syllabus - COM 427 Social Media U Need 2 Know #NewhouseSM4
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 1
Week 2 - September 2: Social Listening
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 8
Guest Speaker: Dan Schultz, Visiting Programmer in Residence, Knight-Mozilla Fellow
Topic: Hacking Journalism, Truth Goggles, Open Caption
Week 3 - September 9: Social Engagement
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 15
Guest Speaker
Guest Speaker - Sean Branagan, Executive Director of the Center for Digital Media Entreprenuership, S.I. Newhouse School of Public Communications, Syracuse University
Topic: Team Work and ideation for Entreprenuers & Innovation
Week 4 – September 16: Social Collaboration
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 22
Guest Speaker
Guest Speaker - Jeff Eddings, Emerging Technologies, Turner Broadcasting
Topic: The Future of Wearable Technologies and Developing Apps for Google Glass and Smartwatches
Date: Wednesday, September 18, 2:15 PM
Week 5 - September 23: Social Influence, Analytics & Measurement
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 29
Week 6 – September 30: Visualization and Storytelling for Digital and Social Media
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 6
Guest Speaker
Guest Speaker - Corey Takahashi @takalabtime Future-focused professor, journalist, producer. Working at the crossroads of media, technology, new storytelling in the S.I. Newhouse School of Public Communications at Syracuse University.
Topic: Visualization And Storytelling For Digital And Social Media
Date: Wednesday, October 2, 2:15 PM
Week 7 – October 7: Social Business
Teams Presenting Google Glass Apps To All Star Panel of Expert Judges
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 13
Week 8- October 14: Content Creation, Integration and Curation
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 20
Teams Launching Glass App on Social Networks
Week 9 – October 21: Data Analytics and ROI
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Oct. 27
Teams Running Analytics to Tally the votes - and the winner is????
Guest Speaker 
Guest Speaker - Brian Sheehan, Author of Loveworks and Advertising Professor in the S.I. Newhouse School of Public Communications at Syracuse University.
Topic: Loveworks: How the world's top marketers make emotional connections using Social Media to win in the marketplace.
Date: Wednesday, October 23, 2:15 PM
Week 10 – October 28:
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 3
Special Event: Waveables, Wearables and Flyables: Your Body Is The Computer #bodycomputer Tues., Oct. 29 6 PM in the Herg
Guest Speaker: Douglas A. Sikes, Vice President of Sales at TRAACKR
Topic: How To Measure And Strategically Target Social Influencers
Date: Wednesday, Oct. 30 2:15 PM
Week 11 – November 4:
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 10
Guest Speaker
Speaker: Adelyn Biedenbach, Coordinator of Digital & Social Media at Florida Panthers
Topic: Social Media Strategy and Analytics (ROI/KPI), Sports and Corporate Sponsorship in Social
Date: Wednesday, November 6
Glass App - Build, build, build, make, make, make.
Week 12 – November 11:
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., November 17
Guest Speaker
Speaker: Katy Jeremko, Team re: 3D - Gigabot 3D Printing
Topic: Startup Strategies and Best Practice For Launching A Successful Kickstarter Campaign
Date: Monday, November 11 2:15 PM
Guest Speaker: Dan Schultz, Visiting Programmer in Residence, Knight-Mozilla Fellow
Topic: Designing an architecture around applications. Creating wireframes and architecture documents which could then be used to find a technical cofounder to launch their product together.
Date: Wednesday, November 13 2:15 PM
Outside of Class Event
Thursday, November 14 - Attend one of the following Social Commerce Days events
- 10:30am – 2:00pm: Open Office Hours in Legal Seafoods (Newhouse III). Students will be given an opportunity to network with one of the leading integrated marketing agencies in the field. Those with relevant industry goals will be able to have their resumes reviewed, ask questions of the W2O team and other key career-focused opportunities.
- 4:00pm – 6:00pm: Workshop focusing on using analytics in the field. Open to all SU students by sign up – deadline of 5pm on Monday, November 11th. For more information and to sign up
- 7:00pm – 8:00pm: Keynote Address – “An Unconventional Career Path… Preparing for a life of discovery and connection,” featuring Gary Grates, Principal of the Corporate & Strategy Teams at W2O, and opening with Mike D’Eredita, Professor of Practice at the iSchool. Held in the Herg (Newhouse III). Open to the entire SU community.
Build and Prepare Final Presentation!
Week 13 – November 18:
COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., December 1
Guest Speaker
Speaker: Brittany Campbell, Google+ Marketing, Media Partnerships, S.I. Newhouse School
of Public Communications Alumna
Topic: Google+ On-Air Hangout Re: Strategies and Best Practice for G+
Date: Wednesday, November 20 2:15 PM
Week 14 – November 25: Thanksgiving Break
Week 15 – December 2:
Glass App prototype completed and presented to class. Last class. Wrap up and recap!
#LoGo4Glass - Google Glass App that can make your shopping experience simpler
#PuzzleGlass - Google Glass App for Dealing with Autism
#FoodValet - Restaurant Concierge Service App for Google Glass
#Moodsic - Google Glass App that allows listeners users to listen to music based on mood
#EyeCatch - Google Glass Word Recognition App
#GoFind - Google Glass App that helps users find lost items
#Climb4Glass - Google Glass App for the adventurous hikers, bikers and runners.
Week 16 – Final Exam Week
I look 4Ward to your feedback.
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and truly "getting it" when it comes to the best ways to use Twitter and other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU
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