COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 29

COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 "To Do" List - Due Sun., Sept. 29

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Fall 2013 - What We've Accomplished So Far!

There are four parts to this weekly "To Do" List: 

• Team Tasks
• Readings / Assignments
• Hootsuite Certification Courseware & Social Media Courseware 
• "Weekly Tasks"

Team Tasks

Team Tasks - COM 427 Social Media for Communicators #NewhouseSM4 Fall 2013 - Wearable Technology - Developing A Google Glass App

 

Readings / Assignments

Read & Review

Social Influence / Metrics 

• Why Should You Use Klout? #infographic

• What is Social Currency? How do you measure it? Why does Engagement, Influence and Action on Social Media Really Matter? #video explaining Klout

• How Do You Increase Your Klout Score On Social Influence? #video Interview with Joe Fernandez, CEO of Klout

• Who's Who Of Social Influence Measurement? #infographic

• How Do Klout and Kred Compare? #infographic

• What Is The ROI Of Social Media? #infographic

• What Do Social Media Marketing Metrics Look Like? 6 Social Media Campaigns & Their Metrics #infographic

• Why The Conversation Prism Misses The Boat On Influence

• Tweet.Grader now Marketing Grader

• Klout

• Kred

• PeerIndex

• TweetReach

• Hashtracking

• SocialMention

 

Hootsuite Certification Courseware & Social Media Courseware

Welcome to:

Congratulations on joining the HootSuite University Higher Education Program! As part of the #NewhouseSM4 class, you will have free access to HootSuite Pro and HootSuite University for 90 days.

1. Log Into Hootsuite Pro

 2. Click on Tools  

3. Click on

4.From My Courses:

Congratulations you have completed Hoot 110-140 Getting Started With Hootsuite.

Next: Click on Advanced Tactics With Hootsuite Pro

• HOOT 220 Advanced Engagement with HootSuite Pro

5. From My Courses:

• View SCDM110: Lesson 4 Creating A Facebook Brand Page

• Take SCDM110:  Exam

6. From My Courses:

Social Network Specific Education

• Do you have Klout? Understand and Grow Your Influence Online with Joe Fernandez, CEO of Klout

• Klout for Business: Leveraging influence for your brand with Joe Fernandez, CEO of Klout

 

"Weekly Tasks"

1. Set up and check your Social Influence and run some analytics. 

A. Set up your Klout profile.

• Add your social media bio, profile picture, and connect your social media accounts that you use to Klout. Add Facebook if you are using it in a professional way. If you are only using Facebook for personal purposes consider if you want those posts visibile with your Klout score. 

• Sign up for Klout Perks.

• Check your Klout Score. Now, check an industry pro you admire.

B. Get your Kred.

• Check your Kred influence score. Now, check an industry pro you admire.

C. Try PeerIndex

• Check your PeerIndex score. Now, check an industry pro you admire.

• Check your PeerPerk

D. Tweet Reach

• See how far your Tweet traveled. Now, check an industry pro you admire.

E.  Using Google+ send a Limited Direct Mention Instructor Assistant Shuai Wang to share your scores.

2. Social Engagement - Post to Twitter, LinkedIn and Google+

Note:   Over the course of this week (Mon., Sept. 23 through Sun., Sept. 29) post at least 20 class related items on each platform: Twitter, LI ad G+. Tweets, LinkedIn posts and G+ posts not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 or your team Hashtag for all class related Tweets, LinkedIn, G+ posts.

The objective of this assignment is to engage with others, not simply announce.  Your posts and live event tweeting can count towards your total. Your 20 posts on each of the different platforms must be over 5-7 days. Example 3 x 7 days = 21 / 4 x 5 days = 20

Note: Use Hootsuite Pro to Post To Twitter and LinkedIn. You will have to copy and paste your posts to also post on G+.

* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile. 

• Follow @JoeFernandez CEO of Klout and thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4  Hashtag in your Tweet.

• Add a comment to a professional on Google+ and thank them for something that they shared that you find interesting. Tell them why or ask a question. Include the #NewhouseSM4 Hashtag in your G+ post.

• Over the course of the week comment on at least five of your classmates' Google+ posts. You may not accrue all of your responses at one time. They must be spread out over 5-7 days with a maximum of 2 per day counting toward your total. Include the #NewhouseSM4 Hashtag in your comment.
  

•  Reshare - Reshare one of the posts from a different a pro that you follow on Google+ that you found interesting.  Be sure to include their +First name / last name userid with the  to give them credit. Include the #NewhouseSM4 Hashtag in your post. 

• G+ Find & Follow - Find & Follow G+ profiles for 5 more new people / organizations you are now following on Twitter.   These links / userids are often listed right on the blog or have the Twitter icon or G+ to click on.  You can also type their name into search on each platform.

•  Add to your G+ Circle - add the 5 new people that you are following to your "Industry Pros" G+ Circle you create.

• Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and G+ to the class recommending they follow these 5 new people and explain why. Include the #NewhouseSM4 Hashtag in your Tweet and the individual Twitter usderids with the @symbol and +profile name on G+. (You cannot use the same 5 people as other students)

• Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and to G+ with a link to the homepage or a post from one of the 5 new blogs you are following or subscribing to. Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.

• RT - Retweet to Twitter and Reshare on LinkedIn & G+ one of the posts from a different Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol on Twitter and their +profile name on G+ to give them credit. Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.

3.     Using Google+ send a Limited Direct Mention Instructor Assistant Shuai Wang when you have completed this list.

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU