COM427 Social Media for Communicators #NewhouseSM4 Spring 2014 "To Do" List & Reading List- Due Sun., Feb. 23

Organizational Social Media Strategy

Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Spring 2014 - What We've Accomplished So Far!

Social Media for Communicators #NewhouseSM4 Spring 2014 "To Do" & Reading List - Due Sun., Feb.23

There are four parts to this weekly "To Do" List: 

• Team Teaching Presentation
• Readings 
  
• Hootsuite Certification Courseware & Social Media Courseware
• "Weekly Tasks"

 

Team Teaching Presentation

• COM427 Social Media For Communicators #NewhouseSM4 Spring 2014 Team Teaching Presentation

 

Read & Review

Google+ / G+ 

• How Do You Deconstruct Google's Strategy? #infographic

• How Does Google Brain Understand You? #infographic

• What Is Google Drive and Why Does It Mean That Google and G+ Keep Getting Better & Better? #video

• How Successful Was Google+ As A Social Media In 2012? #Google+ #infographic

• What Is The G+ Value Proposition? #video

• 10 Reasons to Use Google+ Communities

• How Do Other Users Find Your Post On Google+? #flowchart

• What Are The Components Of Google's Ranking Algorithm? #SEO #graph

• New Google+ User? 29 Quick G+ Videos On How To Get Started And Use Google+ #video

• What Do People See First When They Search Your Background On Google And What Can You Do About It? #infographic

• What Are The Top 5 Findings From Burson-Marsteller's 2012 Global Social Media Check-Up? #infographic

• Why Is Google+ Not Competing With Facebook And How Are Shared Interests Not Social Networks? #slideshow

• What Are The Top 5 Ways To Fail At Google+ ? #list

• What Is A Google+ Event And How Does It Work? #video

• What Are New Google+ Communities And How Can They Help You Find A Place For Whatever You Are Into? #GoogleCommunities

• What Does A Live G+ Hangout With Google's Glasses Look Like While Sky Diving? #video

• What Are 20 Reasons To Switch To Google+

• What Can You Learn From The Google+ / Google Plus Cheat Sheet? #infographic

• Google+: The Complete Guide

• How Much Time Do Active Users Really Spend On Google+ / G+? #infographic #poll

• How Does Facebook Stack Up Against Google? #infographic

• How Does Advertising Compare Through Facebook vs. Google? #infographic

Organizational Social Media Strategy

• How Do You Manage A 6-Channel Social Media Strategy In 30 Minutes A Day? #infographic

• What Are 8 Steps Of Social Media Strategy? #infographic

• What Is A Holistic Social Media Strategy For Harnessing Paid, Owned and Earned Content? #infographic

• What Are Some Helpful Social Media Strategies For Small Businesses? #infographic

• How Does Social Media Strengthen Organizational Relationships Internally & Externally? #infographic

 

Hootsuite Certification Courseware & Social Media Courseware

Welcome to:

Congratulations on joining the HootSuite University Higher Education Program! As part of the #NewhouseSM4 class, you will have free access to HootSuite Pro and HootSuite University for 90 days.

1. Log Into Hootsuite Pro

 2. Click on Tools  

3. Click on

 

4.From My Courses:

Congratulations you have completed Hoot 110-140 Getting Started With Hootsuite.

Next: Click on Advanced Tactics With Hootsuite Pro

• HOOT 220 Advanced Engagement with HootSuite Pro

5. From My Courses:

• Listen to Webinar: The Google+ Playbook: Building Engagement on G+ Pages & Communities with Scott Wilder
  

 Follow Scott Wilder on Twitter and *ONLY AFTER VIEWING WEBINAR* thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4  Hashtag in your Tweet.

 

Weekly Tasks

1.  Social Engagement - Google+ Post to Twitter, LinkedIn and Google+ 

Use Hootsuite Pro to Post To Twitter and LinkedIn. You will have to copy and paste your posts to also post on G+.

* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile. 

 Over the course of this week (Mon., Feb 17 through Sun., Feb. 23) send at least 10-12 class related posts on Twitter, LinkedIn and G+. Posts not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 for all class related posts on all platforms.

Note: You cannot accrue the 10-12 posts on Twitter, LinkedIn and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 3 posts on each platform per day counting towards your total. (Ex - 2 tweets / G+ posts per day x 5 = 10 or 3 tweets / G+ posts per day x 4 = 12)

Post to Twitter, LinkedIn and G+

• Download the G+ Mobile App to your Smartphone or Tablet - Google+ for Mobile
  

• Twitter & LinkedIn & G+ Find & Follow - Find & Follow G+ profiles for 5 people / organizations you are now following on Twitter.   These links / userids are often listed right on the blog or have the Twitter icon or G+ to click on.  You can also type their name into search on each platform.

•  Add to your Twitter list and Create a G+ Circle - add the 5 new people that you are following to your "Social Media Pros" Twitter list and G+ Circle you create.

• Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and G+ to the class recommending they follow these 5 new people and explain why. Include the #NewhouseSM4 Hashtag in your Tweet and the individual Twitter usderids with the @symbol and +profile name on G+. (You cannot use the same 5 people as other students)

• Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and to G+ with a link to the homepage or a post from one of the 5 new blogs you are subscribing to. Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.

• RT - Retweet to Twitter and Reshare on LinkedIn & G+ one of the posts from a different Marketing Pro that you follow that you found interesting.  Be sure to include their Twitter userid with the @symbol on Twitter and their +profile name on G+ to give them credit. Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.

• Reply - reply on Twitter & G+ - to a different marketing pro that you follow and who follows you and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.

2. Follow Scott Wilder on Twitter and *ONLY AFTER VIEWING WEBINAR* thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4  Hashtag in your Tweet.

3. Using Google+ send a Limited Direct Mention Instructor Assistant Shuai Wang when you have completed this list.

 

Guest post by Instructor Assistant @suyawang

I look 4Ward to your feedback.

Keep Digging for Worms!

Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.

DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing,  Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be  found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.

Follow DR4WARD on Twitter: @DR4WARD

Find DR4WARD resources on Pinterest:http://pinterest.com/dr4ward/

Add DR4WARD to Your Google G+ Circle: Google

Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU

Follow Syracuse University on Twitter: @SyracuseU