Organizational Social Media Strategy
Note: Make sure you are following the correct class name - COM 427 Social Media For Communicators and Hashtag - #NewhouseSM4.
You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Spring 2014 - What We've Accomplished So Far!
Social Media for Communicators #NewhouseSM4 Spring 2014 "To Do" & Reading List - Due Sun., Feb.23
There are four parts to this weekly "To Do" List:
- Team Teaching Presentation
- Readings
- Hootsuite Certification Courseware & Social Media Courseware
- "Weekly Tasks"
Team Teaching Presentation
Read & Review
Google+ / G+ 
- What Are The Top 5 Findings From Burson-Marsteller's 2012 Global Social Media Check-Up? #infographic
Organizational Social Media Strategy
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How Do You Manage A 6-Channel Social Media Strategy In 30 Minutes A Day? #infographic
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What Are 8 Steps Of Social Media Strategy? #infographic
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What Is A Holistic Social Media Strategy For Harnessing Paid, Owned and Earned Content? #infographic
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What Are Some Helpful Social Media Strategies For Small Businesses? #infographic
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How Does Social Media Strengthen Organizational Relationships Internally & Externally? #infographic
Hootsuite Certification Courseware & Social Media Courseware
Welcome to:
Congratulations on joining the HootSuite University Higher Education Program! As part of the #NewhouseSM4 class, you will have free access to HootSuite Pro and HootSuite University for 90 days.
1. Log Into Hootsuite Pro
Congratulations you have completed Hoot 110-140 Getting Started With Hootsuite.
Next: Click on Advanced Tactics With Hootsuite Pro
- HOOT 220 Advanced Engagement with HootSuite Pro
- Listen to Webinar: The Google+ Playbook: Building Engagement on G+ Pages & Communities with Scott Wilder
Follow Scott Wilder on Twitter and *ONLY AFTER VIEWING WEBINAR* thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4 Hashtag in your Tweet.
Weekly Tasks
1. Social Engagement - Google+ Post to Twitter, LinkedIn and Google+
Use Hootsuite Pro to Post To Twitter and LinkedIn. You will have to copy and paste your posts to also post on G+.
* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile.
Over the course of this week (Mon., Feb 17 through Sun., Feb. 23) send at least 10-12 class related posts on Twitter, LinkedIn and G+. Posts not related to class do not count for the total. Use the class Hashtag #NewhouseSM4 for all class related posts on all platforms.
Note: You cannot accrue the 10-12 posts on Twitter, LinkedIn and G+ posts at one time, on one day. They must be spread out over 5-7 days with a maxium of 3 posts on each platform per day counting towards your total. (Ex - 2 tweets / G+ posts per day x 5 = 10 or 3 tweets / G+ posts per day x 4 = 12)
Post to Twitter, LinkedIn and G+
- Download the G+ Mobile App to your Smartphone or Tablet - Google+ for Mobile
- Twitter & LinkedIn & G+ Find & Follow - Find & Follow G+ profiles for 5 people / organizations you are now following on Twitter. These links / userids are often listed right on the blog or have the Twitter icon or G+ to click on. You can also type their name into search on each platform.
- Add to your Twitter list and Create a G+ Circle - add the 5 new people that you are following to your "Social Media Pros" Twitter list and G+ Circle you create.
- Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and G+ to the class recommending they follow these 5 new people and explain why. Include the #NewhouseSM4 Hashtag in your Tweet and the individual Twitter usderids with the @symbol and +profile name on G+. (You cannot use the same 5 people as other students)
- Twitter, LinkedIn & G+ - Post to Twitter and LinkedIn and to G+ with a link to the homepage or a post from one of the 5 new blogs you are subscribing to. Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.
- RT - Retweet to Twitter and Reshare on LinkedIn & G+ one of the posts from a different Marketing Pro that you follow that you found interesting. Be sure to include their Twitter userid with the @symbol on Twitter and their +profile name on G+ to give them credit. Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.
- Reply - reply on Twitter & G+ - to a different marketing pro that you follow and who follows you and thank them for something that they shared that you find interesting. Tell them why? Include the #NewhouseSM4 Hashtag in your Tweet and G+ post.
2. Follow Scott Wilder on Twitter and *ONLY AFTER VIEWING WEBINAR* thank him for his @Hootsuite_U Webinar. Include the #NewhouseSM4 Hashtag in your Tweet.
3. Using Google+ send a Limited Direct Mention Instructor Assistant Shuai Wang when you have completed this list.
Guest post by Instructor Assistant @suyawang
I look 4Ward to your feedback.
DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can be found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
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