COM 600 Social Media Theory and Practice #NewhouseSM6 Fall 2013 "To Do" List - Due Mon., Nov. 18
Note: Make sure you are following the correct class name - COM 600 Social Media Theory and Practice Hashtag - #NewhouseSM6.
You can also find the class schedule and progress here: COM 600 Social Media Theory And Practice #NewhouseSM6 Fall 2013 - What We've Accomplished So Far!
There are four parts to this weekly "To Do" List:
- Individual / Team Tasks
- Readings / Assignments
- Hootsuite Certification Courseware & Social Media Courseware
- "Weekly Tasks"
In-Class Guest Speaker
Guest Speaker: Dan Schultz, Visiting Programmer in Residence, Knight-Mozilla Fellow
Topic: Designing an architecture around
applications. Creating wireframes and architecture documents which
could then be used to find a technical cofounder to launch their product
together.
Date: Tuesday, November 12 2:15 PM
Outside of Class Event
Thursday, November 14 - Attend one of the following Social Commerce Days events
- Live Tweet during the event using the event Hashtag #SUSocComm Hashtag to share information on the event.
- Share a photo of yourself with a W2O team member or speaker at one
of the events and share using the the event Hashtag #SUSocComm
- 10:30am – 2:00pm: Open
Office Hours in Legal Seafoods (Newhouse III). Students will be given
an opportunity to network with one of the leading integrated marketing
agencies in the field. Those with relevant industry goals will be able
to have their resumes reviewed, ask questions of the W2O team and other
key career-focused opportunities.
- 4:00pm – 6:00pm: Workshop
focusing on using analytics in the field. Open to all SU students by
sign up – deadline of 5pm on Monday, November 11th. For more information and to sign up
- 7:00pm – 8:00pm: Keynote Address – “An Unconventional Career Path… Preparing for a life of discovery and connection,” featuring Gary Grates, Principal of the Corporate & Strategy Teams at W2O, and opening with Mike D’Eredita, Professor of Practice at the iSchool. Held in the Herg (Newhouse III). Open to the entire SU community.
#RaceGlass - A Racing And Fitness App For Google Glass Slideshare
Over the remaining weeks of the semester we will be forming into one
team with sub-groups or teams formed to support the winning Google Glass
app for class - #RaceGlass - and prepare for a Kickstarter style
re-launch.
The following examples were reviewed in class and used to demonstrate
the opportunities for #RaceGlass to refine their pitch, multi-media
and social resources before launching #RaceGlass.
#LoGo4Glass sub-groups or teams will be assigned to work on the following projects.
1. Develop a schedule, form sub-groups or teams, and assign tasks and deadlines for the following projects.
Architecture
Work with developer and visiting programmer in-residence Dan Schultz
to refine and further design an architecture around the #RaceGlass
applications to creating wireframes and
architecture documents which could then be used to find a technical
cofounder to launch their product together.
Video Demo - Create a variety of videos that reflect
the #RaceGlass for experience. (several minute pitch demo, emotional
demo, short form video, animation/simulation of app in action, interface
demo)
Photography / Design - visualizations of interface, screen grabs, App in action, visualization of model, logo.
Integrated Social Campaign - Using the multi-media
content above - develop an Integrated Social Campaign for #RaceGlass
2.0 relaunch. Develop roll-out to support kickoff campaign.
Individual Social Sharing of team collaboration / work in progress - Photos, Vine Videos, Links, etc. Using #RaceGlass Hashtag.
- Note - Congratulations! You have completed both the Hootsuite Certification Courseware and the Social Media Courseware.
- Be sure to go to "Profile" in the HootSuite U dashboard, view
learning status, and issue certficate to get HootSuite Badge of
accomplishmentand get listed in the Hootsuite Pro directory.
"Weekly Tasks"
Social Engagement - Post to Twitter, LinkedIn, Google+ and Facebook
Use Hootsuite Pro to Post To Twitter, LinkedIn and Facebook. You will have to copy and paste your posts to also post on G+.
* Reminder - Hootsuite works with G+ Pages but does not work with G+ Profile. Google has not shared the API for G+ Profile.
Over the course of this week (Tues., November 12 through Mon., November 18) send at least 10 class related
posts on Twitter, LinkedIn, Facebook and G+. Posts not related to class do not
count for the total.
Use the class Hashtag #NewhouseSM6 for class
related posts on all platforms. Use #RaceGlass
Note: You cannot accrue the 10 posts on Twitter, LinkedIn, Facebook and G+ posts
at one time, on one day. They must be spread out over 5-7 days
with a maxium of 2 posts on each platform per day counting towards your
total. (Ex - 2 tweets / G+ posts per day x 7 = 14 or 4 tweets)
2. #RaceGlass App social shares (see Team Tasks):
- G+/Facebook/Twitter/LinkedIn - Post a with a link promoting #RaceGlass slideshare. Include the #RaceGlass Hashtag in your posts.
- Retweet / Reshare - RT on Twitter / Reshare on G+ / Post on Facebook & LinkedIn another student or team's #RaceGlass project update using the #RaceGlass Hashtag.
- Reply - @reply - to a different team's post on Twitter regarding their #RaceGlass share.
Include the #RaceGlass project Hashtag. Add a positive
comment, or a suggestion for improvement and/or ask a question.
- +1 and Comment on G+ - to a different team's post about their #RaceGlass team progress, leave a comment on G+ about a different classmates' post.
Add a positive comment or a suggestion for improvement or ask a
question. Include the #RaceGlass project Hashtag in your
Tweet.
- Comment on LinkedIn to a different team's Glass App blog post shared on LinkedIn.
Use the #NewhouseSM6 and the #RaceGlass Hashtag.
- Like / Comment on Facebook to a different student or team's #RaceGlass App post shared on Facebook. Use the #RaceGlass projectHashtag.
3. Post one Vine or Instagram Video to practice creating shareable content. Read 4 story telling tips for making 6 second short films on vine
for inspiration. Examples: "#RaceGlass Team meeting, #RaceGlass team
project update, #RaceGlass team working, etc." Use hashtag #RaceGlass
Share your video to G+, Facebook, Twitter, LinkedIn.
4. Post one Photo representing a moment see examples
above to also practice creating valuable content. Share your photo to
all platforms using hashtag #RaceGlass.
5. Send Direct Message to Instructor on G+, Facebook or Twitter when you have completed this list.
I look 4Ward to your feedback.
Keep Digging for Worms!
Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for
providing useful content and consistently engaging with followers and
truly "getting it" when it comes to the best ways to use Twitter and
other forms of Social Media. He earned his Ph.D. in Media and Information Studies at Michigan State University and teaches internationally. He also participates with the Cannes Lions International Festival of Creativity.
DR4WARD enjoys helping connect students
and pros to learn about all forms of communication and creativity. He
talks about, creates, and curates content on: Digital, Marketing,
Advertising, Public Relations, Social Media, Journalism, Higher Ed,
Innovation, Creativity, and Design. Curated global resources can be
found here: DR4WARD Curated Social Media, Marketing & Digital Resources - Infographics, Slideshows, Videos, Etc.
Follow DR4WARD on Twitter: @DR4WARD
Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/
Add DR4WARD to Your Google G+ Circle: Google
Follow S.I. Newhouse School of Public Communications on Twitter: @NewhouseSU
Follow Syracuse University on Twitter: @SyracuseU
